In the world of LED innovation, companies focus on excellence, customer service, and market expansion. In China’s LED industry, one company has stood out by specializing in outdoor lighting, continuously investing in technological advancement and core manufacturing. This leader in outdoor illumination is Maple Yongming.
“We are a focused company,†says Chen Kai, Chairman of Hangzhou Maple Yongming Optoelectronics Co., Ltd. According to him, startups often fail, but only through focused efforts can success be achieved. His emphasis on execution translates into a strong commitment to product development and manufacturing.
At the 2017 High-Tech LED Annual Meeting held on December 21st, Guo Haiming, Vice President of Huapu Yongming, delivered a keynote speech titled “The Road to Yongming,†highlighting the wisdom and ingenuity behind Chinese innovation. He shared how Huapu Yongming has illuminated the essence of traditional Chinese art with modern technology.
A photo of Guo Haiming, Vice President of Huapu Yongming, is displayed here.
Founded in 2011, Maple Yongming has seen consistent growth in its high-power street lamp shipments. From 150,000 units in 2012 to 230,000 in 2013, the numbers have steadily increased, reaching 770,000 by 2016, with an expected 1.5 million this year.
To support future growth, the company has planned to acquire 500 acres of land around Hangzhou, aiming to build a large-scale outdoor production facility capable of producing 5 million units annually. This expansion is expected to enhance response speed and customization capabilities.
Huapu Yongming’s core business revolves around modular solutions, offering a wide range of products including street lights, tunnel lights, mining lights, and more. The company does not engage directly in terminal competition but instead provides tailored solutions to industry peers.
This model relies on resource integration, and according to Guo Haiming, Huapu Yongming excels in product technology. Strategic partnerships across the supply chain help secure projects effectively.
In overseas markets, Maple Yongming adjusted its strategy in 2015, adopting an approach centered on local branches. By leveraging local teams and resources, the company has successfully entered new markets, achieving significant results. Guo Haiming noted that 2017 saw substantial growth in orders, partly driven by increasing international demand.
High-quality products are key to success, and innovation lies at the heart of Maple Yongming’s philosophy. Guo Haiming outlined three pillars of their ingenuity: R&D, lean manufacturing, and service.
The company boasts a dedicated R&D team of over 100 members, covering various disciplines such as optics, mechanics, electronics, industrial design, and aesthetics. Standardized processes and labs ensure global certification compliance.
Guo Haiming also emphasized the importance of personalized service, stating that loyal and sincere customer relationships are vital. He shared that his personal sales exceeded 35 million this year, thanks to exceptional service.
“The road of Wupper Yongming is also the road of ingenuity,†concluded Guo Haiming.
[Image: Logo of Huapu Yongming]
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