Can it be successful? Policy + ecological chain can not be less

Powerful configuration of high-end plus points

The high configuration of the shield game console does give more people the choice of his ideas. At the same time, the positioning of the game console is a living room entertainment terminal. For the time being, it does not say how its audio and video effects are. After all, it has not yet entered China and is able to connect to the Internet. The first is the download of the game. The second is definitely the online video. This product was first released in the United States, and it has already cooperated with Netflix and other movie and television websites. After entering the Chinese market in the future, it will surely be linked to Mango TV, China TV, etc. The content providers collaborate, and at the same time, they can hard-decode 4K video. Support for 7.1 and 5.1-channel surround sound at the same time makes this product's performance and functionality have a qualitative leap.



The game chain compact masterpiece slowly advance

For games, Android, which has always been a transplant, has introduced many 3A masterpieces in order to comply with the high coldness of NVIDIA shield. At the conference, it has also launched three masterpieces including the Crysis 3 at the same time. This also symbolizes that NVIDIA's cooperation with game manufacturers has been carried out and will be further in depth, and will provide more native games for the Android platform in the future. So NVIDIA President and CEO Huang Renxun also said: "SHIELD will change the way we enjoy digital entertainment at home. It is an extremely powerful, efficient and advanced living room entertainment device that provides the best Android TV experience. It can be turned into a real game machine. It is born for the game."



Competing product pressure can break through to see the final performance

For the entire market, there are not many products that really have similar effects. Microsoft's Xbox one and China's FunBox are all trying to create a combination of games and audio and video. In fact, they say that in the Chinese market, products that can really compete with them are Xbox one really counts as one. On the console market, there is no doubt that the PS4 sales volume is rolling. Xbox one free platform game and somatosensory addition make it not lagging behind. As for other handhelds such as PSV and Nintendo 3DS, it is also shielded. To compete, NVIDIA has brought more ideas and content to the tablet, handheld, and living room games. It seems that it is not easy to break through the barriers at all levels.





In 2014, China’s ZTE NINETOWNS launched the FunBox equipped with Tegra 4, which is positioned as a living room entertainment terminal. It emphasizes playing games and audio and video and promotes dozens of games within one year. However, in reality, it is targeted at Tegra 4. The Bloodthirn Sword certainly has the feeling of a home console in terms of picture and manipulation, but there is no other game that can be called a masterpiece, causing misalignment of its positioning. Therefore, if shield wants to succeed, whether or not it can threaten the traditional home-appliance brand depends on the depth of cooperation between NVIDIA and the manufacturer. After all, the current game part required by SHIELD must be optimized for the second time.

In addition, the cloud game is also the development trend of the future game market, STEAM has been able to achieve non-hardware required LAN game stream serial function, and NVIDIA's game stream function is still limited by specific hardware, and the domestic network in the speed of quality and architecture is still relatively Complexity, there will be many difficulties for the application of cloud games, so the effect of shielding will be known only when it is promoted in China.

National policy may become a shield to block the road tiger

For domestic users, it is very exciting to be able to play games on the PS4 and Xbox one at a low price. If only from the objective and planning of the shield, this time the layout may be very successful for NVIDIA. As long as it is a follow-up game development, don't be left behind, then it is a good news for Chinese users or foreign users.

For our country’s policy, the difficulty of PS4’s entry into China and how Xbox one opens the door to the Chinese game console market are all obvious to all. Difficult, yes, very difficult, so when will this NVIDIA shield be released abroad? Landing in China is still unknown, but what we can do is to look forward to it. There is also an adjustment of national policy. After all, for China, the console market is really very big. However, the final shield is going to happen. We will wait and see. We wish it all the best. Yun.