Among the newly announced new color TVs, OLED screens are highly respected, and OLEDs have become standard in many high-end color TV brands. Through Tmall, Jingdong, Suning and other e-commerce platform search, you can retrieve a lot of OLED configuration TV. However, from the price point of view, these TVs are also high-end products, prices are generally higher.
Ten years ago, when LED began to gradually replace the kinescope TV screen, LED TVs are also taking high-end lines. Since 2011, LED TVs have begun to “fly into homesâ€. So will OLED replace LED and become the main TV screen in the next few years?
Small size screen replaces faster
From the current point of view, in the domestic color TV brands, the LED screen still occupies an absolute dominant position. Every year, tens of millions of LED TVs circulate in the market, and only tens of thousands of TVs with OLED screens are available, even more. less. In the market competition with LED, OLED is still in its infancy.
However, Professor Deng Qingyun of Hong Kong University of Science and Technology and OLED inventor once said in an interview before that OLED will eventually replace LED as the mainstream display technology in the future. In the small and medium sized market, this replacement will be faster, and in the large-size area, it will be slightly slower. For example, Apple's mobile phone will use OLED voice has been high, although the upcoming iPhone7 still does not use OLED, but the industry generally believe that in 2018, Apple's mobile phone will use OLED in large area, and other mobile phone brands will be Will follow suit.
In the big screen market, OLED users are mainly TVs. At present, TVs with OLED screens cost more than 10,000 yuan. For example, the price of a 55-inch OLED TV newly released by Skyworth is 15,999 yuan, and the price for a 65-inch LCD is 29,999 yuan. This is not unrelated to the still high production costs of OLEDs. However, it is worth noting that with the continuous development of technology, the price of OLED TVs has dropped below 10,000 yuan, which greatly expands the space for OLED TVs.
OLED TV is a highlight of IFA this year
It is worth noting that, at this year's IFA (Berlin International Consumer Electronics Show), OLED TVs have become an area where major TV manufacturers compete. It is understood that China-made Skyworth, Changhong and other color TV manufacturers, have introduced OLED TVs at the exhibition, the old color TV companies Philips, Panasonic also demonstrated its own OLED TV products.
According to Liu Buchen, a well-known observer in the home appliance industry, in the CRT era, Panasonic and Philips once dominated the world. In the LCD era, they were surpassed by Samsung, LG and Chinese brands TCL, Skyworth and Hisense. In the upcoming era of OLEDs, these old home appliance brands have tried to take this opportunity to make a comeback.
According to industry analysts, currently AR and VR technologies are beginning to be applied in the television field. These technologies have certain requirements for TV screens. AR and VR technologies are likely to become a major driving force for the development of OLED TVs. For example, the AR TV that Skyworth released a few days ago is equipped with an OLED screen.
The technical level reaches a new stage
So what is the current level of OLED technology? Liu Buchen once wrote a special article from the perspective of "low yield," "ghosting," and "short life." He believes that the development of OLED TVs to date, product maturity is already high, companies should not use 30,000 years ago to look at OLED technology.
According to him, at present, the 4K OLED panel yield is 80%, although the 4K LED panel yield has reached more than 90%, but from the current point of view, OLED this good product rate is already high, because the early development of LCD panel yield is only insufficient 50%, only 80% after 10 years; while OLED only reached 80% in 2 years, it should be said that the speed is already very fast.
In terms of afterimages, Liu Buchen believes that early OLED TVs did have problems in this area. After a long time of playing fixed screens, they left faint marks on the screen. But now this situation no longer exists. For example, Skyworth stated that under normal home viewing conditions, its OLED TVs ensure continuous playback for 10,000 hours without ghosting.
With regard to the problem of short life, the life span of mainstream OLED products can be guaranteed to be over 50,000 hours. Even if you watch 8 hours a day, you can use it for more than 17 years.
Domestic OLED began to increase investment
In terms of market share, South Korea is still in a monopoly position. UBI's first-quarter market report released this year showed that in the first quarter of this year, the global total OLED market reached 91.3 million, of which Samsung showed about 86.7 million panels (accounting for 95% of the overall OLED market). At the same time, Samsung also continued to increase investment in small and medium-sized OLEDs, further consolidating its share in the small and medium size OLED market.
It is worth noting that at present, mainland China and Taiwan have begun to increase investment in OLED panels. It is understood that Chinese mainland manufacturer BOE is actively deploying OLED lines, and Taiwan-based panel makers AUO and Innolux are also participating in the OLED panel R&D. It is hoped that in the process of R&D to mass production, various manufacturers will be able to increase product yields. However, even if the current domestic OLED screen investment is very strong, but the industry generally believes that there is still a long time away from mass production and even shake the South Korean market dominance.
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