Consumers buy TV claims 200,000, the word "bloody" caused by the word difference!

From the CRT TV era, TV has become a must-have product for home. Many users can’t live without television. They work or study every day. After returning home, watching TV is a casual way. In recent years, with the continuous popularization of the Internet and the development of online shopping facilitated by e-commerce, more and more users have chosen to shop through the Internet. For a time, e-commerce platforms including Jingdong Mall, Suning Tesco, Amazon Mall, and Gome Online have become the first choice for everyone. The convenience of online shopping platforms cannot be replaced by traditional physical stores. Therefore, there are not many users who choose online shopping television.




Recently, according to media reports, when an e-commerce platform sold TV, it was taken to court by consumers because the text was not strictly marked incorrectly. After the court’s verdict, the customer was awarded nearly 200,000 yuan. So, what kind of story is hidden behind this incident? Here, we will first carry out a brief review of this incident. You may wish to read it patiently first.



The size of the LCD TV is based on the size of the screen's blue diagonal. <br> This user intends to purchase a large-screen TV in an e-commerce platform. During the browsing process, he discovered a problem. Originally, the unit of the TV screen size should be "inches," but he found that the site was marked "inch." As a result, he placed an order and purchased 3 sets of 3D TVs labeled “60 inches”, for a total cost of RMB 65,000. After receiving the goods, he used a ruler to measure the diagonal of the TV screen and found that if measured in inches, it was only equivalent to 45 inches. The consumer was very eager to apply for evidence preservation services to the Justice Machine Department.
After he had mastered the evidence, he believed that the business belonged to fraudulent sales and appealed the merchant to the Beijing Haidian Court. The court accepted the case and considered that the size of the business standard was inaccurate. It actually violated the Consumer Protection Law of the People's Republic of China. According to the principle of triple compensation, it was determined that the consumer returned three times the amount of three television purchases. The amount is as high as 200,000 yuan. Of course, consumers need to return the 3 TVs purchased to the merchants, and the merchants will also return the purchase money at the same time.
â–  Small details should pay attention to the inviolability of consumer rights <br> Generally speaking, consumers are often in a disadvantaged group, and the position between them and the business is often not equal. The fact that this case wins with consumers actually reflects the current rising awareness of consumer rights protection. So what inspired us after this sky-high compensation? For television, we usually use verbal expressions, which are usually customarily called how many inches of television. In fact, according to international standards, it should be inches. Only in this way can we be rigorous enough. In fact, between inches and inches, the difference is not a word, but it is a thousand miles. Inches for the international general unit, folded into inches, 1 inch is equal to 0.762 inch, so we can easily calculate the 60-inch TV screen diagonal length should be 45.72 inches. And if you follow the wrong label, a 60-inch TV should be a 78-inch TV. Therefore, it will appear in the previous article, where consumers point out that the size of the purchased television is not in compliance.


Inch and inch can not be the same day <br> It is understood that after the shopping site was sentenced, in the television product related pages, can not see the marked inch TV products. But now it seems that such more real consumers are still very rare. For a business, it is the responsibility and obligation to clearly and correctly label each product that is sold so that users can obtain the correct product information. Although we usually refer to the 60-inch TV as a 60-inch TV, we still have a very clear distinction between the two. Once the wrong labeling is done, it will cause serious non-conformity in size. From the perspective of consumers, it is indeed a damage to the interests of consumers and a violation of the first paragraph of Article 55 of the People's Republic of China on Protection of Rights and Interests of Consumers, that is, fraudulent acts of goods or services provided by operators. It shall increase the compensation for losses suffered by consumers in accordance with the requirements of consumers, and increase the amount of compensation for the purchase price of goods by consumers or three times the cost of receiving services; if the amount of compensation is less than 500 yuan, it shall be 500 yuan. If it is otherwise provided by law, it shall be in accordance with its provisions.


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