How Samsung Brings Future Television to the Present

At the Samsung Forum held on March 2nd, Samsung Electronics demonstrated its 2016 flagship product, the second-generation SUHD curved quantum dot TV KS9800 series, a "TV from the future."


As a flagship product in 2016, the second-generation SUHD curved quantum dot TV has quite a lot of "black technology". It can restore up to 1 billion colors, has HDR high dynamic range images, and has a peak brightness of 1000 nits. The new TV product also features Samsung's TIZEN intelligent system, which can personalize and customize the TV operation interface, and realize multi-screen linkage between smart devices such as mobile phones and TV through the smart view, and increase cooperation with many domestic content service providers.

Below, Xiao Bian uses popular language to speak about Samsung's many features of "Future TV."


The first is Quantum TV. What does this tech-savvy name represent? Quantum dots actually refer to extremely tiny inorganic nanocrystals. After photoelectric stimulation, quantum dots of different sizes emit light of different colors. What are the advantages of TV using quantum dot technology? Its advantage is that it can cover a larger range of color gamut. In a rough analogy, the standard used to measure the color of a TV can be counted as 100%. The average color of an ordinary LCD TV is only about 70%. The color that a quantum dot TV can display can be It reaches 110%. Quantum-dot TVs can display far more colors than ordinary LCD TVs and closer to real-world colors. Samsung's latest SUHD TV uses environmentally friendly, cadmium-free quantum dot technology and is currently the world's exclusive.

Next is HDR. The average consumer may not have the concept of these three letters. It is actually an abbreviation of "high dynamic range." What is the dynamic range? In simple terms, it is possible to make the display brighter and darker. For example, in the same picture, when the sun is shining outside the room and the interior is warm and quiet, the TV with HDR function can turn on the light at the same time. The details in the dark place are clear and rich. In addition, TVs using HDR technology can also reach a very high level of brightness, ordinary TV can only reach 400 nits, and Samsung's latest SUHD TV can reach 1000 nits, reflected in the picture quality of the TV, the difference Still quite obvious.

Let me say TIZEN intelligent system, which allows users to customize their own favorite TV operator interface, allowing stereotyped TV operation screen, but also add some of the owner's personality. The smart view allows more smart devices to be connected to the TV. Whether it is iOS or Android, whether it is a mobile phone or a tablet, you can share the content on your TV and watch it on the big screen of your TV.

With higher picture quality and more convenient smart features, Samsung will promote “TV from the future” to the current market in 2016, so that more consumers, especially those with low-end and mid-range products, can experience it. What? Xiao Bian also interviewed Mr. Liu Junguang, Deputy General Manager of Samsung Electronics Greater China Television Marketing at the Samsung Forum site. See how he looks.


Liu Junguang stated that the quantum dot technology and curved screen technology owned by Samsung’s current flagship television are constantly extending to the entire product line. And especially curved TV technology will spread to the average family's living room at a very fast pace. According to third-party data, the sales of curved TV in China reached 1.2 million units in 2016, of which Samsung accounted for nearly 70% of the market share. According to GFK's forecast, the sales volume of curved TV in China could quickly increase to 2.8 million units in 2016.

For many TV products on the market that are currently sold at very low prices but require an annual fee, Liu Junguang said that Samsung has also taken note of this business model, and has studied this. The future product form will not change. Convenient to disclose, but it will certainly be based on the convenience of consumers and meet the needs of consumers.

From the perspective of Xiao Bian’s own impression, Samsung TV has always been high-quality, high-value, high-priced. The product is the future product, the price is quite "future", but after some exchanges with Mr. Liu Junguang, Xiao Bian found that Samsung has done a lot of homework whether it is the observation of the market or the thinking of the latest business model. of. This cannot help Xiao Bian's "Future TV" can take root in the current market and produce full confidence.

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