How to Break Through the TV Box in the Homogenization Era of the Product

Homogenization has always been a serious problem that all industries need to face, and now the TV box market has also fallen into such a dilemma. Especially after the radio and television ban, the TV box with a rich variety of resources was strictly regulated, making TV box products more and more institutionalized. Although there are seven Internet licensees in terms of content, the current situation is that The only active licensees in the TV box market are Mango TV, Yangguang Galaxy and China TV. As for the remaining four, they have gradually started to get away from the TV box market. Although the Youku Box K1 was released on the CIBN at the beginning of the year, the Youku Box K1 is still not officially available for sale at the beginning of the year. What kind of hidden secrets exist in the Youku box?


From the TV box content, Mango TV, Yangguang Galaxy and Hua Digital TV are the three TV market. Among them, Mango TV has been favored by TV box manufacturers because of Hunan Satellite TV's single broadcast content, and it can also obtain some benefits through the charging of Mango TV member area. Although the Yangguang Galaxy front is only a box manufacturer of barley boxes, and in early 2015 the Yangguang Galaxy began a full-scale outbreak, Xiaomi small box, Huawei glory box M321, 1905 movie box, barley box 2.0+, etc. are all adopted The license of the Central Broad Galaxy. As for China TV, because of its relationship with Alibaba, it has monopolized Ali TV boxes such as Tianmin, Infinik, Jieke and Lynx. So, even if we choose among dozens of TV boxes and we have content resources, we only have three options.


Of course, there may be a friend who said that the content of the TV box is not based on licenses. This statement is also shared by the author. However, the resources of third-party video applications are also completely shared. I can also install the applications you can install. And currently, the content resources of the converged video APP are almost all from major video sites. The distinction between each software is also minimal. At present, TV video applications have already passed the era of flourishing. Tai Jie video, VST convergence and video television cats have begun to form a monopoly.
There is almost no difference in content, so what about hardware? In fact, the TV box in the hardware gap is not too big, the same price of the basic products are using the same processor model, such as the 2014 popular Quan Zhi A31S, Quan Zhi A31, Crystal Chen S802, RK3188 and other processors. In 2015, Jing Chen S805 processor and HiSilicon hi3798m processor are the first to show strong, one supports 1080P video and H.265 decoding, one supports 4K video and H.265 decoding, all just in line with TV box manufacturers to prepare The selling point of hype H.265 decoding. For example, the Skyworth box M300, Infinik's little girl, and Jieke R1 three generations all use the Crystal Morning S805 processor, while the Huawei glory M321, Mango Q Q7 and the second generation use the Hass hi3798m processor. I believe there will be a large number of TV boxes using these two processors.





At present, TV box manufacturers can only make adjustments in terms of hardware because content has been limited by radio and television. In fact, in addition to the hardware, we also need more ideas to perfect the TV box. Why can't we build a camera for the TV box? In this way, we can also use the TV box for video chat, micro-channel scanning, and other smart phones. application. You can also add gravity sensing to the TV box's remote control to make it a joy to shake. Of course, these changes will inevitably be added to the cost. However, it can provide users with a TV box that is more in line with their intentions. I believe that consumers will certainly not spend more.

In addition to changes in the hardware itself, if you can provide better after-sales service, it is undoubtedly a new bright spot for the product. Like the Tektronix WEBOX Enhanced TV box, there is a remote service item that allows customer service to help users who do not understand the TV box. However, such services are still incomplete and users need to call to communicate. If the TV box can set up a channel for a dedicated server consumer to answer questions that are difficult for users to solve, I believe that in the homogenized market, it will surely gain considerable favor.