On June 23, Extreme Technology Co., Ltd. (hereinafter referred to as “Rice Meterâ€) announced that the company has introduced strategic partner Mango Media to complete Pre-B’s strategic investment of RMB 300 million, with the exception of cash injections. It also includes resource input and license content binding. Pole Rice is also the first intelligent hardware company to strategically invest in Mango Media.
Kami Rice aims to replace existing traditional TVs with "non-screen TVs" and released its first product in May 2014. In July of the same year, Polar Rice received 100 million yuan in round A financing.
According to an investigation by the Analysys think tank, in the first quarter of 2015, the rice market occupied 49% of the market share, ranking first in the home projection market and second in the world.
According to Zhong Bo, the founder of Qiaomi, apart from giving users a good hardware experience, we also need better content. Mango Media has a huge amount of high-definition content and powerful self-produced content, so we have reached a strategic cooperation with Mango Media. In the future, users who purchase Rumi no screen TV products will be able to appreciate such things as where I am a singer, where my father is, and every day, such as film and television variety shows and a large number of genuine film and video sources, as well as the performance of big stars by the Mango Live Show. Conferences, concerts, live broadcasts of the world's top prize awards, and in the category of projection products, these exclusive content can only be seen on no-screen TVs.
Zhong Bo also revealed that on June 30, the fourth-generation new product launch will be held in Beijing.
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