Mango TV, which has a strong content source, also wants to become an Internet TV hardware. For this Internet TV industry, which is in the limelight, a slight change may also have a huge impact.
2015 was a year of change in Mango TV. It completed more than 500 million Series A rounds of financing in June, and it has already exceeded RMB 10 billion since the start of Round B financing in March. Mango TV has also begun to lay out its content and channels, seeking independence for “listing in the next three yearsâ€.
Nowadays, there are many indications that Mango TV may place its great hopes in the field of Internet TV hardware. After consecutive investigations on smart hardware and related poster copy on the official Weibo, Mango TV recently released recruitment notices, including virtual reality/VR development engineers, VR virtual reality CG computer animators, hardware engineers, and intelligent hardware products. Multiple positions for managers. The technical level sufficient to meet these positions is exactly in line with the production requirements of Internet TV.
Especially at the conference in late October last year, Huang Dong, chief technology officer of Mango TV, who had just joined the company, said that in the future, Mango TV will no longer be the porter of Hunan Satellite TV. On the contrary, in 2016, Mango TV's layout will focus on "content + product + user + interaction" and other aspects of all aspects of interconnection, and video content and video front-end products interactive integration into a "product." Internet TV is the choice to meet this requirement.
Future strategic layout: Mango TV plans to complete the industrial chain?
In 2014, Hunan Broadcasting and Television announced that it will implement a solo broadcasting strategy to support Mango TV. The audience will undoubtedly be able to see a large number of Hunan Satellite TV programs on their websites and clients: Whether it's their single-player Daddy's third quarter, or I'm the singer's fourth-season kicking singer's selection and contracting rights. Ten years after the draft, Hunan Satellite TV passed Manchu TV to the broadcast channel of the supergirl of the draft.
At the beginning of last year, Mango TV Internet TV completed the layout of the offline experience store and Jingdong Mango TVinside brand flagship store, and launched the new O2O model under the Internet TV line experience + online purchase; in August 2015, Mango TV went online again. Cat Mango TV Media Station launched a mobile Mango TV home entertainment center in communities, shopping districts and other offline channels. Behind these actions is Mango TV's comprehensive online and offline upgrade of content and channels.
From this perspective, the relaunched Super Girl may be the most imaginative part of the content upgrade. In the 10 years of the draft, the myth of Li Yuchun may be difficult to duplicate. But the 2005 myth of viewing is a pretty good story. At least, with the return of sponsor Mengniu, Super Girls have begun to receive considerable attention from the outside world. Thanks to the dual blessings of the fans' economy and the netizen platform, the odds of Super Girl's restart after the restart are also increasing.
In addition, last year, Mango TV and Hunan TVE jointly created a homegrown network integration event that ended with a total hit of 800 million. The so-called “seven-day-and-night-night-burning†million-second question and answer was also attended by Cai Kangyong. attention. At the 2016 branding conference, Mango TV also announced a lot of self-produced variety shows and IP drama IP plans, such as semi-pretentious deities, ten-year product Wen Yeyan, fire king, and upcoming domestic first star star reasoning variety show. Show star big detective. These are rare resources for many platforms and hardware vendors.
After the move from single broadcasting to a unique strategy, the temperament of Mango TV's independent exploration began to become prominent, and it has long been no longer satisfied that only Hunan TV's trump card program is available. Judging from the recent trends, its ambition is obviously going to be a platform and an ecological target. Mango TV will gradually “go to Hunan Satellite TV†and try to become another engine of Hunan Radio and TV.
In the Internet age, the power of capital is crucial to the survival of a company, especially an Internet company. In June last year, just announced the completion of the A round of financing, in November again reported round B financing, according to the pass before the valuation has exceeded 12 billion, which is also conducive to accelerating the follow-up layout of Mango TV.
Now, mango TV left-handed policy, right-handed content, why continue to give other people to do wedding dresses? Sinking to hardware development to improve the entire industry chain is an inevitable trend.
Why mango TV into the Red Sea?
The 2015 China Internet TV Development Blue Book published by Nelson Network shows that China’s Internet TV is ushering in the best era. In 2015, China’s Internet TV coverage users achieved 100% monthly growth and became the fastest growing year. At the same time, its active users are expected to be around 27 million to 30 million, and users' stickiness will increase significantly.
Based on the market's advantages, the internet giant has spread the war to the living room battlefield. Any part of family life begins to connect with the Internet. As the mobile Internet has become a trend, in order to compete for the future of the mobile Internet right to speak, the entrance of mainstream content such as television has become the top priority of the layout.
As the traditional color TV industry goes down, the concept of Internet TV's intelligence and content aggregation is undoubtedly the story that the capital market is happy to hear. At present, Internet companies have begun to lay out. Xiaomi and LeTV have long been among the top echelons of the industry. The micro-whale technology that was born last year also began to catch up. Behind the investment giants CMC, Alibaba, Tencent, the three giants, successfully boosted the sales of micro whale TV dual 11 by 100 million.
In the face of the challenges of the Internet opponents who only sell content and do not sell hardware, the traditional color TV industry has begun to pay more attention to upgrading. TCL has teamed up with iQiyi to launch TCL iQiyi TV + TV. During the third quarter of last year, TCL smart TV sales were 5.026 million units, an increase of more than 40% year-on-year; and far higher than the 4.71% of LCD TVs. The simple summary is that the production war of Internet TV is in the white-hot stage.
After the State Administration of Radio, Film and Television announced the notice on strengthening the management of Internet audio-visual program services that use television as a receiving terminal, the issue of Internet TV licenses will set the bar for the industry. It already relied on the premise that Hunan Radio and Television had a license, and at this time, Mango TV would not have to move forward.
In addition, what is more important is the content standards established by Internet TV. Today, Internet TV, which is capable of aggregating large amounts of content, has successfully established itself in the market. From another perspective, the common practice of existing Internet TV manufacturers is premium content payment viewing. With the acceptance of payment habits, the degree of user purchase of good content will bring more unknown possibilities to OTT mode.
However, in terms of content, many manufacturers are quite stretched. Due to lack of strong content support, many Internet TVs are still in the Rao Gate of piracy and infringement. When SARFT further regulates the copyright regulations, the demand for premium content and exclusive content on Internet TV will undoubtedly increase again.
As an official broadcast platform for the Hunan Satellite TV program, Mango TV does not lack quality explosive content. Last year Mango TV also launched its own self-made content plan. Once the plan for Internet TV has come true, the premium content held by Mango TV will also be a powerful boost to the former.
From the content area counterattack hardware equipment, this is not a good road in the end, mango TV's exploration may be very interesting.
Mango TV
2015 was a year of change in Mango TV. It completed more than 500 million Series A rounds of financing in June, and it has already exceeded RMB 10 billion since the start of Round B financing in March. Mango TV has also begun to lay out its content and channels, seeking independence for “listing in the next three yearsâ€.
Nowadays, there are many indications that Mango TV may place its great hopes in the field of Internet TV hardware. After consecutive investigations on smart hardware and related poster copy on the official Weibo, Mango TV recently released recruitment notices, including virtual reality/VR development engineers, VR virtual reality CG computer animators, hardware engineers, and intelligent hardware products. Multiple positions for managers. The technical level sufficient to meet these positions is exactly in line with the production requirements of Internet TV.
Especially at the conference in late October last year, Huang Dong, chief technology officer of Mango TV, who had just joined the company, said that in the future, Mango TV will no longer be the porter of Hunan Satellite TV. On the contrary, in 2016, Mango TV's layout will focus on "content + product + user + interaction" and other aspects of all aspects of interconnection, and video content and video front-end products interactive integration into a "product." Internet TV is the choice to meet this requirement.
Future strategic layout: Mango TV plans to complete the industrial chain?
In 2014, Hunan Broadcasting and Television announced that it will implement a solo broadcasting strategy to support Mango TV. The audience will undoubtedly be able to see a large number of Hunan Satellite TV programs on their websites and clients: Whether it's their single-player Daddy's third quarter, or I'm the singer's fourth-season kicking singer's selection and contracting rights. Ten years after the draft, Hunan Satellite TV passed Manchu TV to the broadcast channel of the supergirl of the draft.
At the beginning of last year, Mango TV Internet TV completed the layout of the offline experience store and Jingdong Mango TVinside brand flagship store, and launched the new O2O model under the Internet TV line experience + online purchase; in August 2015, Mango TV went online again. Cat Mango TV Media Station launched a mobile Mango TV home entertainment center in communities, shopping districts and other offline channels. Behind these actions is Mango TV's comprehensive online and offline upgrade of content and channels.
From this perspective, the relaunched Super Girl may be the most imaginative part of the content upgrade. In the 10 years of the draft, the myth of Li Yuchun may be difficult to duplicate. But the 2005 myth of viewing is a pretty good story. At least, with the return of sponsor Mengniu, Super Girls have begun to receive considerable attention from the outside world. Thanks to the dual blessings of the fans' economy and the netizen platform, the odds of Super Girl's restart after the restart are also increasing.
In addition, last year, Mango TV and Hunan TVE jointly created a homegrown network integration event that ended with a total hit of 800 million. The so-called “seven-day-and-night-night-burning†million-second question and answer was also attended by Cai Kangyong. attention. At the 2016 branding conference, Mango TV also announced a lot of self-produced variety shows and IP drama IP plans, such as semi-pretentious deities, ten-year product Wen Yeyan, fire king, and upcoming domestic first star star reasoning variety show. Show star big detective. These are rare resources for many platforms and hardware vendors.
After the move from single broadcasting to a unique strategy, the temperament of Mango TV's independent exploration began to become prominent, and it has long been no longer satisfied that only Hunan TV's trump card program is available. Judging from the recent trends, its ambition is obviously going to be a platform and an ecological target. Mango TV will gradually “go to Hunan Satellite TV†and try to become another engine of Hunan Radio and TV.
In the Internet age, the power of capital is crucial to the survival of a company, especially an Internet company. In June last year, just announced the completion of the A round of financing, in November again reported round B financing, according to the pass before the valuation has exceeded 12 billion, which is also conducive to accelerating the follow-up layout of Mango TV.
Now, mango TV left-handed policy, right-handed content, why continue to give other people to do wedding dresses? Sinking to hardware development to improve the entire industry chain is an inevitable trend.
Why mango TV into the Red Sea?
The 2015 China Internet TV Development Blue Book published by Nelson Network shows that China’s Internet TV is ushering in the best era. In 2015, China’s Internet TV coverage users achieved 100% monthly growth and became the fastest growing year. At the same time, its active users are expected to be around 27 million to 30 million, and users' stickiness will increase significantly.
Based on the market's advantages, the internet giant has spread the war to the living room battlefield. Any part of family life begins to connect with the Internet. As the mobile Internet has become a trend, in order to compete for the future of the mobile Internet right to speak, the entrance of mainstream content such as television has become the top priority of the layout.
As the traditional color TV industry goes down, the concept of Internet TV's intelligence and content aggregation is undoubtedly the story that the capital market is happy to hear. At present, Internet companies have begun to lay out. Xiaomi and LeTV have long been among the top echelons of the industry. The micro-whale technology that was born last year also began to catch up. Behind the investment giants CMC, Alibaba, Tencent, the three giants, successfully boosted the sales of micro whale TV dual 11 by 100 million.
In the face of the challenges of the Internet opponents who only sell content and do not sell hardware, the traditional color TV industry has begun to pay more attention to upgrading. TCL has teamed up with iQiyi to launch TCL iQiyi TV + TV. During the third quarter of last year, TCL smart TV sales were 5.026 million units, an increase of more than 40% year-on-year; and far higher than the 4.71% of LCD TVs. The simple summary is that the production war of Internet TV is in the white-hot stage.
After the State Administration of Radio, Film and Television announced the notice on strengthening the management of Internet audio-visual program services that use television as a receiving terminal, the issue of Internet TV licenses will set the bar for the industry. It already relied on the premise that Hunan Radio and Television had a license, and at this time, Mango TV would not have to move forward.
In addition, what is more important is the content standards established by Internet TV. Today, Internet TV, which is capable of aggregating large amounts of content, has successfully established itself in the market. From another perspective, the common practice of existing Internet TV manufacturers is premium content payment viewing. With the acceptance of payment habits, the degree of user purchase of good content will bring more unknown possibilities to OTT mode.
However, in terms of content, many manufacturers are quite stretched. Due to lack of strong content support, many Internet TVs are still in the Rao Gate of piracy and infringement. When SARFT further regulates the copyright regulations, the demand for premium content and exclusive content on Internet TV will undoubtedly increase again.
As an official broadcast platform for the Hunan Satellite TV program, Mango TV does not lack quality explosive content. Last year Mango TV also launched its own self-made content plan. Once the plan for Internet TV has come true, the premium content held by Mango TV will also be a powerful boost to the former.
From the content area counterattack hardware equipment, this is not a good road in the end, mango TV's exploration may be very interesting.