With a lot of development experience for terrestrial digital television (DTT) and mobile TV receiver chips, Yankee CEO Yannick Levy suggested that European mobile TV should be considered in conjunction with a new model called "in-band". In the same network in France, the model implemented synchronized broadcasts of two types of signals, mobile TV and digital terrestrial television.
The status of French terrestrial digital TV and mobile TV The French analog-to-digital conversion will be completed later in 2011 and will for the first time significantly increase the coverage of outdoor and indoor digital terrestrial television. Second, by the end of 2011, old broadcasters will realize cost savings of hundreds of millions of euros.
There are already some 20-inch LCD TVs on the market equipped with DVB-T digital tuners, which cost less than 180 euros. This will promote consumers to equip new components in the home environment, and this precedent already exists in the United States. For many years (about 3 televisions per household), but the DVB-T network is still not enough to receive digital terrestrial television signals in a mobile environment. The old broadcasters found that they were subject to intense competition from telecom operators and their large amounts of content, which would lead to a decline in ratings after analog television broadcasts were turned off.
As for mobile TV, the situation is undergoing tremendous changes since 2005 due to the development of Wi-Fi. Now, streaming media applications provided by many content providers provide a good solution for mobile TV applications in indoor environments. Therefore, the demand for coverage of mobile TV indoors is no longer as important as it was when first analyzing the mobile TV market.
Operators, broadcasters, and manufacturers no longer believe in the business model of paid mobile TV. A lot of official information from French mobile operators shows that they are reluctant to invest in a pure mobile TV network, because the saturation of potential 3G network cannot become the reason for investment. These operators tend to eventually rely on broadcast 3G solutions such as IMB, or they are waiting for the evolving LTE (Long Term Evolution) broadcast solution. The same is true for broadcasters, who will not promise to fund mobile TV networks because the advertising model will not provide enough additional revenue for the business (in light of South Korea's precedent).
For chip and handset manufacturers, they no longer believe in the business model of paying mobile TV. The result is a small scale and the possibility of commercial success is very limited. In other countries, mobile TV networks built specifically for mobile TV have never been commercially successful (DVB-H in Italy, Switzerland and Austria, T-DMB in Korea, and Media-Flo in the United States). In contrast, since the ISBT-T standard offers technical possibilities for in-band support, the in-band mobile TV network in which digital TV and mobile TV are mixed has achieved commercial success, and this model is in Japan, Brazil, and Argentina continues to develop.
In-band mobile and fixed TV: A new model that takes into account all of the above factors, in order to succeed in France and Europe, it is important to create a new business model similar to Japan or South America. Dikang believes that digital TV and mobile TV should be integrated in the same network.
In order to achieve this convergence of digital television and mobile TV, there are two possibilities. The first is to increase the density of digital terrestrial television networks in 2011 by using the cost savings from turning off analogue television, such as DVB-T multiplexing with a more powerful modulation scheme. The second is starting in 2011 with DVB-T or DVB-SH terrestrial repeaters in the suburban areas and the township satellite DVB-SH. In this way, the device can easily receive DVB-T in the UHF band and DVB-SH signals in the UHF band and S-band to receive signals inside and outside the city. Terminals equipped with this chip are available now. In the second case (not earlier than 2014), France may continue the DVB-T2 trend originating from certain European countries (UK, Sweden, etc.) and adopt a method of transmitting an HD or 3D mode channel. At the same time, the low resolution signal is synchronously transmitted to the mobile receiving terminal. DVB-T2 can fully transmit in-band mobile TV. However, the DVB-NGH standardization organization still has not completed the exact parameter definition work.
All of these factors now converge into a single model of simultaneously receiving digital TV and mobile TV from a single network facility through an in-band model, and this model will be very feasible in the short term.
The status of French terrestrial digital TV and mobile TV The French analog-to-digital conversion will be completed later in 2011 and will for the first time significantly increase the coverage of outdoor and indoor digital terrestrial television. Second, by the end of 2011, old broadcasters will realize cost savings of hundreds of millions of euros.
There are already some 20-inch LCD TVs on the market equipped with DVB-T digital tuners, which cost less than 180 euros. This will promote consumers to equip new components in the home environment, and this precedent already exists in the United States. For many years (about 3 televisions per household), but the DVB-T network is still not enough to receive digital terrestrial television signals in a mobile environment. The old broadcasters found that they were subject to intense competition from telecom operators and their large amounts of content, which would lead to a decline in ratings after analog television broadcasts were turned off.
As for mobile TV, the situation is undergoing tremendous changes since 2005 due to the development of Wi-Fi. Now, streaming media applications provided by many content providers provide a good solution for mobile TV applications in indoor environments. Therefore, the demand for coverage of mobile TV indoors is no longer as important as it was when first analyzing the mobile TV market.
Operators, broadcasters, and manufacturers no longer believe in the business model of paid mobile TV. A lot of official information from French mobile operators shows that they are reluctant to invest in a pure mobile TV network, because the saturation of potential 3G network cannot become the reason for investment. These operators tend to eventually rely on broadcast 3G solutions such as IMB, or they are waiting for the evolving LTE (Long Term Evolution) broadcast solution. The same is true for broadcasters, who will not promise to fund mobile TV networks because the advertising model will not provide enough additional revenue for the business (in light of South Korea's precedent).
For chip and handset manufacturers, they no longer believe in the business model of paying mobile TV. The result is a small scale and the possibility of commercial success is very limited. In other countries, mobile TV networks built specifically for mobile TV have never been commercially successful (DVB-H in Italy, Switzerland and Austria, T-DMB in Korea, and Media-Flo in the United States). In contrast, since the ISBT-T standard offers technical possibilities for in-band support, the in-band mobile TV network in which digital TV and mobile TV are mixed has achieved commercial success, and this model is in Japan, Brazil, and Argentina continues to develop.
In-band mobile and fixed TV: A new model that takes into account all of the above factors, in order to succeed in France and Europe, it is important to create a new business model similar to Japan or South America. Dikang believes that digital TV and mobile TV should be integrated in the same network.
In order to achieve this convergence of digital television and mobile TV, there are two possibilities. The first is to increase the density of digital terrestrial television networks in 2011 by using the cost savings from turning off analogue television, such as DVB-T multiplexing with a more powerful modulation scheme. The second is starting in 2011 with DVB-T or DVB-SH terrestrial repeaters in the suburban areas and the township satellite DVB-SH. In this way, the device can easily receive DVB-T in the UHF band and DVB-SH signals in the UHF band and S-band to receive signals inside and outside the city. Terminals equipped with this chip are available now. In the second case (not earlier than 2014), France may continue the DVB-T2 trend originating from certain European countries (UK, Sweden, etc.) and adopt a method of transmitting an HD or 3D mode channel. At the same time, the low resolution signal is synchronously transmitted to the mobile receiving terminal. DVB-T2 can fully transmit in-band mobile TV. However, the DVB-NGH standardization organization still has not completed the exact parameter definition work.
All of these factors now converge into a single model of simultaneously receiving digital TV and mobile TV from a single network facility through an in-band model, and this model will be very feasible in the short term.