The big three heads are moving toward consumers this year. However, the buying rate of virtual reality is still low compared with other electronic products. Previously, the Steam survey showed that HTC Vive users only increased by 0.3% in July and even increased by only 0.1% in August.
Virtual Reality headline purchase rate is low or significantly improved in 2017
In fact, only 0.18% of Steam users have Vive heads and 0.1% of users hold Oculus Rift. However, according to a recent report by Nielsen, a well-known global market research company, the situation that the purchase rate of virtual reality heads-up is low may be greatly improved in 2017.
Nielsen surveyed 8,000 consumers, 24% of whom said they would buy or try to use VR heads next year. Although 20% said they don’t plan to buy VR heads, they are really impressed by this new technology. interest. And 36% of respondents said they are fans of VR, and 27% of respondents said that this technology is very understanding. In response, Nielsen researchers said that like many emerging technologies, VR fans are more than VR experts.
Comparison between VR fans and VR experts
The prospect of VR may be more bright than predicted. According to IDC data, the VR/AR market size will reach 162 billion U.S. dollars by 2020, and the United States market research company Grand View Research once predicted that by 2024, the scale of the augmented reality market is expected to exceed 100 billion U.S. dollars.
However, the VR market is also facing severe challenges, that is, content is scarce. According to a survey conducted by law firm Perkins Coie, 37% of consumers said they were reluctant to purchase VR/AR products because of insufficient content.
Consumers are particularly concerned about the scarcity of content, and they also prove that the current “defects†of VR/AR, such as technical limitations and high prices, are not actually big problems, but the “absence†of high-quality content is indeed a major obstacle.
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