Compared with the mobile phone industry, in the TV field, some brands with technical reserves and manufacturing strength have already launched OLED TV products. For example, in March of this year, LG and Samsung of foreign countries released the first 55-inch OLED product of the Internet TV brand, Cool Open T55 OLED, and the price was set at 9999 yuan and the following price was the industry at the time. Hot spot.
The key to OLED acceleration is the rapid cost reduction. According to the data in the first quarter of 2016, the cost of OLED is already very close to that of LCD. With the further improvement of the yield, OLED will have the cost advantage. Tomorrow, 2016 China International OLED Industry Conference will also be held in Shenzhen.
Everything seems to be smooth, Apple's participation seems to make OLED popular. But in reality it is not so simple. Although OLED has the characteristics of rich colors, good light transmission, high contrast and fast response, OLED TVs also have some unavoidable problems. For example, the color is oversaturated and prone to distortion; dark details are poor; life is short and so on. For these, major brands are secretive and collectively selective “blindâ€. It can be seen that although the price of OLED screen TVs has dropped rapidly, at present, there is no impact on LCD TVs.
In particular, it should be pointed out that the picture quality of TV has now reached a very high level, so that 4K has been calling for so many years, and it is still subject to film source problems, and it has not been popularized. TV's sound performance, smart applications, personalized design, and market segmentation have all become factors that determine TV competitiveness. Simply staring at the material of the TV screen, more than just the TV brand smashing the market's gimmick.
Many TV manufacturers have gradually returned to rationality after experiencing the competition of chip, screen, and price competition, and really focused their attention on improving the experience of TV products. For example, Cool open A-series smart TVs for different user groups, equipped with smart screen 2.0, through three exclusive remote control for children, parents, young people, open different personalized smart systems, significantly improve the comfort experience In May, A2 HiFi big content TV was launched for music enthusiasts, and JBL, the world's top audio manufacturer, created a brand-new HiFi-class TV audio system certified by A-class, which completely made up for the embarrassing situation in which TV audio was virtually empty.
Since the beginning of this year, Kukai has emphasized the concept of “non-ecological, large contentâ€, focusing on the creation of content and resources, continuously strengthening the use of television as the mainstay, and using the experience-based concept of use, and is gradually emerging from the mistake of simply emphasizing hardware updates. .
This shows that although OLED is leading, it is not all of smart TV. Evaluating a TV is still mainly based on usage. Don't be too one-sided.
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