It is the same as the movie director's old love star selection. When selecting the LED bulb agent, the dealer mainly considers the product quality and product brand. Dealers generally believe that the current emerging LED brand does not have a big impact on the original order, because consumers need to go through a process from “replacement†to “replacementâ€, which is a traditional time-consuming space for business. The advantages.
“Traditional brands have advantages in the future LED civilian market. If channel resources are not lost, I think they still have a great grasp of transformation success. For emerging LED companies, there will always be an adaptation period between products and markets. The mentality should be flat." A dealer named Yao said.
However, Gu Xiaoyi, chairman of Teyoushi Lighting, also has different voices. “In the era of traditional lighting, products have different grades of brands, but in the LED era, this system has been completely disrupted.†He believes that traditional lighting companies must stand on the same starting line with emerging LED companies and try to tell customers Their respective differentiated positioning and advantages.
In fact, the transformation of LEDs by traditional lighting companies is not a smooth one. Among them, the traditional brand Aocus Lighting has been in the mire of transformation last year. According to the reporter's understanding, due to the adverse impact of LED business development, the overall sales of home lighting last year fell more than 30%, domestic channels weakened year-on-year, the annual output value decreased from more than 400 million to less than 200 million last year.
The event of the Auster lighting reflects the embarrassment of small and medium-sized traditional enterprises in the road of LED transformation. From the perspective of corporate structure, domestic traditional enterprises are generally small in scale. For example, Foshan Lighting, NVC Lighting, Sunlight Lighting, Op Art and other traditional lighting brands that are well-known in the industry are few and far between. Due to the lack of funds and support from the sales system, small and medium-sized traditional photo companies do not have the same advantages as traditional giants in transforming LEDs.
From the development stage, the domestic LED lighting industry is entering a huge transition window, and the competition means from the previous single product competition to the competition of products, brands, channels and other factors. The LED lighting ecosystem is gradually Built to perfect.
This also means that in the future LED market competition will tend to diversify, capital strength, product strategy, channel resources and other factors will become the standard of assessment.
“The current market rate of the top ten lighting brand products is about 9.8%, and the remaining market is dominated by small and medium-sized enterprises.†Wang Yan believes that both traditional and emerging LED companies can have their own market as long as they operate properly. A place for you.
Lin Jiliang said that China's lighting market has a capacity of 240 billion yuan, LED growth momentum is obvious, but there is no monopoly brand can occupy a 5% share, especially in the field of commercial lighting and industrial lighting, but the circulation field will soon appear. Therefore, for LED lighting companies, the next two years will still be an opportunity period.
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