When HTC Vive was just launched, it was reported that HTC Vive sold 15,000 units in 10 minutes. A few days ago, from the statistics of the Steam platform, it can be seen that the shipment of HTC Vive heads has reached 100,000 mark.
Under the support of the owner Valve, the HTC Vive released three months ago has become the flagship of the Steam platform. Although the Steam platform's own statistical survey, Steam Hardware & Software Survey, provides us with a relatively large head-to-head volume, we also need to combine other statistical tools to arrive at accurate sales data.
This is where SteamSpy comes in handy, which can be used to extract game sales from the platform by summarizing millions of Steam user data. The SteamSpy Tool itself does not track the number of Vive heads that are connected to the Steam platform. Instead, it traces the number of purchases by tracking the three Vive bundled games: TIlt Brush, FantasTIc ContrapTIon and Job Simulator. Rough sales of Vive.
According to SteamSpy, "TIlt Brush" is the most popular of Vive's three bundled games, with 94,011 purchases (with an error of around 8213). Assuming all Tilt Brush players are Vive players, the Vive head-up sales volume is up to 103,124 units and a minimum of 86,698 units, combined with the margin of error. Although there is still a long way to go before the Vive heads enter the mainstream market, the high price of 100,000 units and $799 per unit is enough for HTC to make a profit of $89 million.
On the Oculus side, from August 2012 to October 2015, Oculus sold 175,000 Rift DK1/DK2 heads.
If you factor in other factors, Vive's sales are shrinking more than current estimates: SteamSpy may also include a number of Vive Developer versions (Vive Pre/DK1) users while counting the total number of users who bundled the game. These old versions are now off the shelves. However, the total number of users is not enough to affect the overall data, so the final number provided by SteamSpy is still quite high.
Interestingly, the sales of another bundled game, Job Simulator, has dragged down Tilt Brush and Fantastic Contraption, with only 73,137 users. One way of saying this is that the title of the game is the biggest obstacle to its big sale – it’s hard to have a chance to enter the virtual world. Who wants to simulate the real work life in it?
With these specific data in hand, we can also get some other statistics about the VR head-up on the Steam platform. According to the latest Steam Hardware & Software Survey, there are approximately 36,000 Rift CV1 users and 8,700 Rift DK2 users on the Steam platform. However, the accuracy of Oculus' total sales may be greatly reduced - after all, most Oculus users use their own Oculus Home platform.
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