The theme of the home appliance circle last week was "to pick things up"

How serious is Trump’s “Idiot Door”?

"The power is in the hands of timely squandering, which is the flood of water behind him."

In 2017, US President Trump said that he had done his best and robbed the topic. Every move is a "dead chess", but others can dare to go down. No, just in 2018, the old urchin Trump dropped a "bomb": high tariffs on washing machines and solar panels.

The impact of this incident is like a "bomb" thrown into the horse's nest. In the face of the opposition voices from all over the country and even the United States, Trump still insisted on his own way. He told the media in the interview that he was not worried about the trade war with other countries because of the signing of the tax declaration, and stressed that other countries " Don't think about taking advantage of the US again."

Over the past year, under the guidance of the "American Priority" concept, Trump has been "igniting" and "cracking" everywhere. In the case of close trade volume between the two countries, the trade war will only hurt ordinary consumers. This is not the case. After the US government suddenly announced a high tariff on imported ironing appliances and solar panels, many manufacturers quickly followed up and announced price adjustments. For example, LG sent a notice to the retailer announcing that the price of its washing machine will be raised. So, who is the last to suffer?

How many years does it take for Xiaomi Air Conditioner to kill Gree?

Since August 2017, a 1.5-pound inverter air conditioner with a price of 4,399 yuan has been introduced, and the millet air conditioner has rarely spoken in the market. Until the "Lei Jun rushed to do the size of the rice air conditioning before the excavation of Gree employees" article turned out, we only know that Lei Jun did not idle.

According to media reports, Zhimi Technology, which is responsible for Xiaomi's air-conditioning business, is cooperating with companies owned by former Gree employee Xiao Youyuan to seek a joint effort. Xiaomi, "One poor, two white, three no industry chain," is this to stand on the shoulder of the air-conditioner and seek a breakthrough?

Aside from the 1 billion gambling contract between Gree Dong Mingzhu and Xiaomi Leijun, during the development and expansion of the two companies in recent years, Gree led by Dong Mingzhu entered the mobile phone of Xiaomi’s main business three years ago. Xiaomi led by Lei Jun also Through the ecological chain enterprise Zhimi entered Gree's main business air conditioner in 2017. Now, with Xiaomi's choice to cooperate with former Gree executive Xiao Youyuan, can the “straight road overtaking” of the air conditioning industry be realized?

Stop the refrigerator expansion and add the size of the washing machine Whirlpool will be able to survive?

Whirlpool announced on the evening of the 22nd that it plans to terminate the implementation of the "annual production of 4 million energy-saving and environmentally-friendly high-end refrigerator expansion projects", the project has invested a total of 366 million yuan, and still need to pay upfront costs of 61.67 million yuan. The balance raised 182 million yuan, which will be used for “the second phase of the annual production of 5 million washing machines intelligent and frequency conversion technology”. It is expected to be put into production in 2019 and generate revenue. Whirlpool said that the existing refrigerator capacity has met the market demand. In 2018, the company's refrigerator products mainly promote Jupiter high-end series products, and the termination of the project will not affect the overall performance.

The expansion of the refrigerator project has already had a substantial action, and the money has already been spent, but Whirlpool has come to an emergency brake. What kind of medicine is sold in the gourd? Think about the high-value washing machine tariff in the United States, it seems that Sima Zhaozhi’s heart and soul are all It is known that trade protection has made foreign-owned brand washing machines completely lose their competitiveness in the US market. At this time, it is a bit of a "conspiracy to succeed". But the old-fashioned home appliance manufacturers that have been "not warm" can really survive with the washing machine for hundreds of years?

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