The penetration rate of NFC applications will skyrocket. Thanks to the strength of telecommunications companies in North America and Mainland China, the ecosystem of mobile payment platforms has become more complete, attracting first-line mobile phone brand manufacturers to step up research and development of NFC products; in order to seize business opportunities, chip manufacturers have also bid for new NFC chips, and even developed The small size, low power consumption and affordable NFC plus wireless local area network (Wi-Fi) integration solution will further expand the application of NFC in low-end mobile phones.
Prasan Pai, senior product marketing director of Broadcom's Wireless Link Portfolio Business Unit, believes that Broadcom has embarked on the development of more advanced 802.11ac / n, Bluetooth 4.0, FM plus NFC four-in-one solutions to boost chip integration and performance.
Prasan Pai, senior product marketing director of Broadcom's Wireless Connectivity Portfolio Business Unit, said that in 2012, NFC's main applications were mainly high-end smartphones, and chip shipments continued to grow slowly. Entering 2013, the demand for NFC chips will rise significantly. In addition to the maturity of Google Wallet services, the three major North American telecommunications companies and China Unicom's efforts to build mobile payment platforms in the local area have also contributed greatly to the development of NFC.
As the mobile payment ecosystem takes shape, mobile phone brands will have more confidence in NFC product design and accelerate the downward popularization of NFC functions. Pai emphasized that in order to simplify the connection mode of mobile phones, Android and Windows device developers actively deployed a contactless secure data exchange mechanism, which will rapidly evolve NFC from high-end mobile phone value-added functions to the standard configuration of mobile phones at all levels; even in Android 4.2 With the help of general-purpose platforms such as Windows 8 and Windows 8, NFC is expected to spread to applications such as TVs, photocopiers or automobiles.
Seeing that the NFC market will expand rapidly in 2013, chip makers such as Broadcom and Qualcomm Atheros are competing to release new product card positions. Among them, Broadcom has recently taken the lead in the industry to announce the NFC, Wi-Fi, Bluetooth and FM four-in-one single chip, and used 40 nanometer (nm) process to reduce chip size, power consumption and price, and strive to attack The bill of materials (BOM) cost sensitive mid-to-low-end smartphone market; at the same time, it also helps other consumer networked electronics companies to reduce the investment cost of introducing NFC into their products.
Pai emphasized that this four-in-one chip overcomes the problems of radio frequency (RF) signal interference, clock harmonics and protocol compatibility between NFC and various wireless communication technologies, and integrates a large number of Wi-Fi front end (Front End) components. Improve printed circuit board (PCB) footprint and power management efficiency; mass production is expected in the first quarter of 2013, and related mobile phone products will be available in the second quarter.
In addition, Broadcom has also launched a single card solution with 802.11ac and NFC chip for high-end mobile phone applications. Through the on-board chip package (COB) or module design, it greatly optimizes the integration of 802.11ac and NFC chips. , Space occupation and power consumption performance, to help mobile phone brands to successfully catch up with the mobile payment development boom, and to create efficient and multi-functional flagship smartphones.
To prevent Broadcom from focusing on the past, Qualcomm Atheros has released a new generation of low-power NFC chips, which will be introduced into mass production in the third quarter of 2013. It uses ultra-low power polling algorithms and supports antennas that are eight times smaller than similar chips on the market, saving a lot of design space and cost for mobile devices and introducing NFC functions at a more favorable price. The product can also be used with Qualcomm Atheros' latest 802.11ac, Bluetooth 4.0, and FM multimode chips, allowing mobile devices to seamlessly switch between various technologies.
The world's "one of the best" wireless communication chip vendors are invariably pushing NFC chips, which shows that the market is rising rapidly. Pai admits that in the future, mid-to-low-end smartphones with huge shipments, as well as burgeoning TV and automotive applications, will become an important pillar of NFC development; therefore, Broadcom will force small size, low power consumption and low cost The NFC solution strives for the favor of brand factories. At present, in addition to the cooperation with many mobile phone manufacturers, Broadcom is also working with TV brand manufacturers to develop NFC-enabled remote controllers. It will adopt a multi-pronged strategy to stimulate the sales of NFC chips.
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