Dongjin Communication He Jiannan: Overseas 3G market still has great potential
He Jiannan, President of Dongjin Communication Technology
NetEase Technology News, November 27, Shenzhen Dongjin Communication Technology President He Jiannan told NetEase Technology that the overseas emerging 3G market will still have great potential in the next 2 to 3 years, and it is expected that Dongjin ’s overseas revenue will gradually account for To half of the company's total revenue.
He Jiannan pointed out that an emerging industry will have its own development laws. Combining with existing experience, he made a prediction on the development of 3G in China: from the beginning of this year to the end of the third quarter of 2009, the communications industry may calm down from the excitement of construction Not even meeting some of the expectations I started, the whole will be relatively dull, and even have a period of relative frustration. After half a year of depression, you may have slowly forgotten about 3G. After about another year or so, in the middle of 2011, you may find that China's 3G has actually reached a high level. In June 2011, the number of 3G users should be able to reach 100 million, and the business is relatively rich, and the tariffs are relatively reasonable, and then various services will begin to flourish.
Overseas emerging 3G market still has great potential
While the domestic 3G market is in full swing, the potential of overseas 3G markets is still not to be underestimated. This market has several characteristics: the first emerging market; second, the number of users has developed rapidly; countries with a relatively large population. With this as a reference, it is possible to prevent domestic communication companies from taking fewer detours in overseas markets.
"We actually have better profits overseas than domestic ones. Our main competitors there are actually European and American manufacturers, and everyone is a foreign company there. There is no problem of localized companies competing with you. So we are in these The target market prices and profits are still quite good. From the perspective of expectations, we hope to be able to account for half of our overseas revenue within two to three years. "He Jiannan explained the experience of Chinese companies overseas with the actual development of his company. .
On the other hand, ZTE and Huawei have opened up the market response of Chinese products at the cognitive level, which will make enterprises that later enter emerging markets do more with less. Analysing the economic environment in 2009, Dongjin focused on India this year, and made great breakthroughs.
Overseas team building should be based on localization
In terms of overseas team building, He Jiannan also put forward some suggestions to the industry counterparts. Taking Dongjin's development in India in 2009 as an example, he pointed out that it is very important to find a suitable development model in overseas markets, that is, localization of team building.
Since 2008, Dongjin has established its own local team in India. This is an important factor in achieving a major breakthrough this year. I want to make a fortune. But if you build a localized team and think that you are going to do it for a long time, others will be willing to cooperate with you and use your products. This is what we are doing this year. The gains in business development. "He Jiannan said.
Communication industry construction summit lasts three to five years
"In the next three to five years, the communications industry will be a peak period of continuous construction, and this industry is the field where mobile multimedia should be able to play a role." He Jiannan pointed out after analyzing the current situation.
Starting last year, government emergency command and dispatch is a relatively new and hot project, and it is also an area where funds flow to more. The government has invested heavily in the application of emergency command and dispatch, and the next three to five years will be a period when mobile multimedia can take effect
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