[文图 Zhongshan reporter Zhou Jianhua] "What does LED lighting bring to the channel? How to turn over the small and medium-sized dealers, from the original two or three lines to a larger level, and the big distributors Want to rely on LED to achieve its brand transformation, it is full of business opportunities and there is a crisis." Gao Li LED general manager Zheng Liyao said in the "channel strategy" summit by Sunshine Lighting.
During the period, Lin Jilin, general manager of Mulinsen Lighting, Lin Yifeng, Chairman of Zhouming Technology, He Wenming, Chairman of Wanbang Optoelectronics, Nie Pengxiang, President of Reed Testing, Zhou Xuejun, Marketing Director of Philips Lumileds Asia, Lu Weidong, General Manager of Yuanhui Optoelectronics Marketing, and Assistant General Manager of Guoxing Optoelectronics Co., Ltd. Xu Zhenfeng, deputy general manager of the lighting branch, expressed their views on channel strategy and development methods.
Monopoly brand will appear
Lin Jilin, General Manager of Mulinsen Lighting
At present, China's lighting market has a capacity of 240 billion yuan, and LEDs have soared year by year. There is no monopoly brand of 5%, especially in the field of commercial lighting and industrial lighting, but it is believed that it will appear soon in the circulation field. Through years of market cultivation, the market began to accept LED lamps and light source products, mainly for indoor and outdoor lighting. There are not many advantageous enterprises with LED core resources, most of which are assembled enterprises, and the competitive advantage is not obvious. Therefore, the way we propose the brand channel is called: to the vast majority and to the finest, very high-minded and moderate.
E-commerce era needs to start dual engines
Lin Yufeng, Chairman of Chau Ming Technology
Zhou Ming is doing e-commerce in channel innovation. In e-commerce, we propose the concept of cloud business. In the era of mobile Internet, the price of QR code will break the original commercial chain, the integration of online and offline, the same price online and offline. Lighting manufacturers need to start dual engines in the era of e-commerce, and some companies have closed stores in big cities. The previous practice is not suitable for the current era. This is a challenge for traditional lighting and an opportunity for LED lighting. The most important thing is to start the dual engine, shop under the business plus online, and do it together, so that you can compete better.
The mainstream of technology is still too early
He Wenming, Chairman of Wanbang Optoelectronics
I am a technical person. LED development is inseparable from technology, and technology is an important factor supporting the development of LED. Today's LEDs are popular, and technology is developing to make performance more stable. There is a route for the development of LED technology. I always think that LED has a direction other than the first few directions, which is the development direction of COB. COB has gradually entered a wide variety of products. From the perspective of bulbs and lamps, more and more COBs are used. Advances in technology have made SMD more prominent, and SMD is the mainstream of the future, but it is not necessarily because technology has been developing.
American double threshold
Nie Pengxiang, President of Incentive Testing
The competition situation of LED is more interesting in the United States. It has a lot of market segments and there are many channels. Everyone eats their own bowl of rice. In the United States, you can find your own position. It is easier to live a small life. The US threshold, one is a mandatory threshold and the other is a voluntary threshold. The mandatory threshold is safe, not leaking, and safe. The market requires standardization values, and with government subsidies, what requirements must you meet? These requirements are more complex, compared to most manufacturing companies. It sounds like a voluntary request. If you don't do it, you can't sell one product. Sometimes the customer orders with you, he said: I am not buying a few products, but buying a few products that meet the requirements.
Investment channels still need to be cautious
Lu Weidong, general manager of Yuanhui Optoelectronics Marketing
When it comes to channels, there are also diversified channels. In the past two days, we have seen many companies, whether traditional enterprises or emerging LED companies, many companies have invested a lot of money in this area. I think this is the problem with the channel. Every company has its own positioning. You choose the channel that suits you. This requires caution and don't go all the way. The channel is king, but you should use the product to speak. In the early stage, you can seize the market, but if the quality of the product is not good, you will soon lose your life.
Domestic channel that loves and hates
Guo Xing Optoelectronics Assistant General Manager and Deputy General Manager of Lighting Branch Xu Zhenfeng
Guoxing began to enter the domestic market in October last year. Guoxing has been doing LED for 30 years. At the beginning, it was doing landscape lighting. In 2007, it was exported because the research on LED itself was too thorough. We just talked about LED life, and the effect of heat dissipation is the biggest. Especially for research and development, there are now 70 and 80 kinds of lighting for lighting. After the development, how much lumens are done in performance can reduce the temperature by a few degrees. But after research and development, the cost of the product is very high. The domestic market is difficult to accept, so it has been a channel for one year, and it really loves and hates domestic channels.
During the period, Lin Jilin, general manager of Mulinsen Lighting, Lin Yifeng, Chairman of Zhouming Technology, He Wenming, Chairman of Wanbang Optoelectronics, Nie Pengxiang, President of Reed Testing, Zhou Xuejun, Marketing Director of Philips Lumileds Asia, Lu Weidong, General Manager of Yuanhui Optoelectronics Marketing, and Assistant General Manager of Guoxing Optoelectronics Co., Ltd. Xu Zhenfeng, deputy general manager of the lighting branch, expressed their views on channel strategy and development methods.
Gao Li LED General Manager Zheng Liyao
meeting venue
Monopoly brand will appear
Lin Jilin, General Manager of Mulinsen Lighting
At present, China's lighting market has a capacity of 240 billion yuan, and LEDs have soared year by year. There is no monopoly brand of 5%, especially in the field of commercial lighting and industrial lighting, but it is believed that it will appear soon in the circulation field. Through years of market cultivation, the market began to accept LED lamps and light source products, mainly for indoor and outdoor lighting. There are not many advantageous enterprises with LED core resources, most of which are assembled enterprises, and the competitive advantage is not obvious. Therefore, the way we propose the brand channel is called: to the vast majority and to the finest, very high-minded and moderate.
E-commerce era needs to start dual engines
Lin Yufeng, Chairman of Chau Ming Technology
Zhou Ming is doing e-commerce in channel innovation. In e-commerce, we propose the concept of cloud business. In the era of mobile Internet, the price of QR code will break the original commercial chain, the integration of online and offline, the same price online and offline. Lighting manufacturers need to start dual engines in the era of e-commerce, and some companies have closed stores in big cities. The previous practice is not suitable for the current era. This is a challenge for traditional lighting and an opportunity for LED lighting. The most important thing is to start the dual engine, shop under the business plus online, and do it together, so that you can compete better.
The mainstream of technology is still too early
He Wenming, Chairman of Wanbang Optoelectronics
I am a technical person. LED development is inseparable from technology, and technology is an important factor supporting the development of LED. Today's LEDs are popular, and technology is developing to make performance more stable. There is a route for the development of LED technology. I always think that LED has a direction other than the first few directions, which is the development direction of COB. COB has gradually entered a wide variety of products. From the perspective of bulbs and lamps, more and more COBs are used. Advances in technology have made SMD more prominent, and SMD is the mainstream of the future, but it is not necessarily because technology has been developing.
American double threshold
Nie Pengxiang, President of Incentive Testing
The competition situation of LED is more interesting in the United States. It has a lot of market segments and there are many channels. Everyone eats their own bowl of rice. In the United States, you can find your own position. It is easier to live a small life. The US threshold, one is a mandatory threshold and the other is a voluntary threshold. The mandatory threshold is safe, not leaking, and safe. The market requires standardization values, and with government subsidies, what requirements must you meet? These requirements are more complex, compared to most manufacturing companies. It sounds like a voluntary request. If you don't do it, you can't sell one product. Sometimes the customer orders with you, he said: I am not buying a few products, but buying a few products that meet the requirements.
Investment channels still need to be cautious
Lu Weidong, general manager of Yuanhui Optoelectronics Marketing
When it comes to channels, there are also diversified channels. In the past two days, we have seen many companies, whether traditional enterprises or emerging LED companies, many companies have invested a lot of money in this area. I think this is the problem with the channel. Every company has its own positioning. You choose the channel that suits you. This requires caution and don't go all the way. The channel is king, but you should use the product to speak. In the early stage, you can seize the market, but if the quality of the product is not good, you will soon lose your life.
Domestic channel that loves and hates
Guo Xing Optoelectronics Assistant General Manager and Deputy General Manager of Lighting Branch Xu Zhenfeng
Guoxing began to enter the domestic market in October last year. Guoxing has been doing LED for 30 years. At the beginning, it was doing landscape lighting. In 2007, it was exported because the research on LED itself was too thorough. We just talked about LED life, and the effect of heat dissipation is the biggest. Especially for research and development, there are now 70 and 80 kinds of lighting for lighting. After the development, how much lumens are done in performance can reduce the temperature by a few degrees. But after research and development, the cost of the product is very high. The domestic market is difficult to accept, so it has been a channel for one year, and it really loves and hates domestic channels.
Round table
Sensor wires can be used in many difference sensors and probes such as NTC Thermistor, NTC Temperature Sensor, PTC sensor and RTD, etc. Electronic measurement, automation and control are most important in almost all industrial sectors. With more than 15 years of experience in cable manufacturing, our engineer can find variety of solutions even your needs are out of our production range, and make new designs as per your requirements.
Sensor Wire
Sensor Wire,2 Wire Sensor,Temperature Sensor Wire,3 Wire Sensor Connection
Feyvan Electronics Technology Co., Ltd. , http://www.fv-cable-assembly.com