Home appliance energy efficiency standards trigger a new round of industry reshuffle

From October 1, washing machines, inverter air conditioners, flat panel TVs, range hoods, and air-powered water heaters began implementing new energy efficiency standards for home appliances. Up to now, the new energy efficiency standards have been implemented for more than half a month. How does the home appliance market perform? How does the industry react? In this regard, the reporter conducted an interview.

New energy efficiency products "noble" public expect energy saving subsidies

Judging from the current market feedback situation, although there are "old standard" doping in the market, but the home appliance market has already blew up the "new standard" style. In many home appliance stores, "Old Standard" home appliances set off a wave of price cuts. However, products based on new energy efficiency standards are rare.

The reporter interviewed several consumers at random. Although they did not understand the new energy efficiency standards for home appliances, they heard that new home appliances were more energy-efficient and more efficient. Several consumers stated that they would give priority to products with high energy efficiency levels when prices are similar. However, if the price of new and old standard products is very different, the primary consideration is the price. "If we can have a new energy-saving subsidy policy, we will certainly choose new products with lower energy consumption and higher cost performance," said Ms. Li.

“The overall price increase is not obvious. The reason for the price increase of individual new products cannot be attributed to the implementation of the new energy efficiency rating.” The relevant person in charge of tcl told the reporter of the Science and Technology Daily that the current flat-panel TVs with new energy efficiency labels on the market are listed one after another. But not too much.

Although the price of “new standard” products has risen to varying degrees, it is still more cost-effective for consumers to purchase energy-efficient appliances in the long run. Taking a flat-panel TV as an example, the energy consumption of the first-level energy is lower than the power consumption of the second-level energy by about 100 watts. This means that every 10 hours of viewing can save one kWh. If you buy a first-class energy-efficient inverter air conditioner, the price may be 500 yuan more than the energy efficiency of the second-level air conditioner. According to the “new standard”, an energy-efficient air conditioner of Grade 1 consumes approximately 0.4 degrees of electricity in one hour, which is 0.3 degrees lower than the first grade (currently Level 2) in “Old Standard”. To calculate the air-conditioner for 8 hours a day, an energy-efficient air conditioner can save 2.4 kWh, and save 72 kWh per month.

The introduction of new energy efficiency standards is undoubtedly an industry upgrade to the entire home appliance market. According to industry sources, competition between old products and new products is bound to occur during the period. Consumers are choosing old products with suitable price/performance ratio or new products with better energy-saving effect, depending on their own actual needs.

Increase energy-saving threshold for washing machine air conditioners

After the implementation of the new energy efficiency standards, the most affected are the air conditioners and washing machines. The primary and secondary energy-efficient inverter air conditioners were sequentially changed to Level 2 and Level 3, and the original Level 1 energy efficiency products were replaced by “New Level 1”.

For the washing machine, currently on the market level of energy-efficient drum washing machine, washing a standard washing process per kilogram of clothes, the water used can not exceed 12 liters, the power consumption can not exceed 0.19 degrees. According to the new energy efficiency standards, the same amount of clothes and washing procedures, the required water consumption can not exceed 7 liters, the power consumption can not exceed 0.11 degrees. In other words, the new energy efficiency standard washing machine, at least 42% energy saving than the old product.

According to industry analysts, according to the new standard, it is expected that more than 30% of frequency conversion third-level air-conditioning products will face outflow, at least 60% of drum washing machine products will be delisted, and more than half of wave-wheel washing machines will not be able to sell in the future......

"According to the new standard, the inventory period of household appliances produced before the 1st of October according to the old standard is 1 year, which allows manufacturers to sell the old standard products within one year." The person in charge of tcl told reporters that the flat-panel television In terms of energy efficiency, both LCD TVs and plasma TVs have significantly increased their energy efficiency. At the same time, they have increased static power, dynamic power, and power fluctuation. The implementation of the new standard does not have a significant impact on the development and production of tcl flat-panel TVs. “We will continue to support the promotion of energy-saving products and increase investment in energy-saving technologies.”

Promote the overall energy efficiency industry to face a new round of reshuffle

According to the prediction of China National Institute of Standardization, after the implementation of the new standards for home appliances, the average efficiency of the five categories of household appliances will increase by about 15%. Industry experts expect that the introduction of the new standard will have a huge impact on the current product structure, technology, scale, channels, etc. of the home appliance industry, and the industry will face a new “reshuffle period”.

"This is an inextricable stage for the healthy development of the industry. The introduction of new standards has stimulated and accelerated the process." According to the relevant person in charge of tcl, the implementation of the new energy efficiency standards not only effectively adjusts the product structure, but also tilts the design and production concepts toward energy-saving TV sets. And can adjust the entire industrial ecology. SMEs that have difficulty meeting new energy efficiency standards face technical and cost challenges, and will be eliminated as the competitive gap widens. The leading enterprises in the household appliance industry have obvious advantages in their energy-saving technologies and are in a more competitive position in the implementation of new energy efficiency standards.

It is worth noting that the energy efficiency standards for range hoods and air energy heaters were first formulated and implemented. Previously, these two industries lacked uniform energy efficiency standards, and the strengths of the industry's manufacturers were uneven. Some products had serious quality problems, such as the energy efficiency of air-energy water heaters, frequent freezing of low-temperature machines, and even the use of secondary compressors So good.

Today, the choice of quality products has become the primary criterion for consumers to buy. Although for the average person, the specific provisions of the range of hood efficiency are somewhat complicated. However, when purchasing range hoods in the future, energy efficiency rating will become the simplest and most intuitive reference for us to measure the overall performance of range hoods. Because the higher the energy efficiency level, the better the product's performance in smoke extraction and exhaust. It should be noted that the actual use of range hoods depends not only on the product's own performance, but also on the location of the installation, the length and direction of the flue, and the design of the common flue duct.

The reporter noticed that the implementation of the new standard has had little impact on the air energy water heaters and range hoods, and the prices have not changed much. Industry insiders believe that the new energy efficiency standards have filled the gaps in the unified standards in these two industries, and those products and companies that do not meet the new standards will certainly be eliminated. The entire industry will also usher in a major reshuffle.

Relay Energy Saving and People's Policy Energy-saving "leaders" are beginning to emerge

Raise the subsidy standard for promoting energy-saving products to promote the project's products and subsidize the promotion of “leader” products for energy efficiency.... Just two months ago, the National Development and Reform Commission issued “About strengthening efforts to ensure energy saving and emission reduction in 2013. "Task Notice" and "Notice" pointed out that the marketization mechanism of energy-saving and emission reduction will be vigorously promoted, and the "leader" directory of energy efficiency of terminal energy products such as refrigerators, air conditioners and washing machines will be released.

Different from previous home appliance policies of “home appliances going to the countryside” and “energy-saving subsidies”, the new round of home appliance support policies will no longer implement the generalized system, and only aim at leading ultra-high energy efficiency products. Zuo Yanjun, general manager of well-known market research company Zhongkang, previously stated that the plan only targets a small number of products that meet the ultra-high energy efficiency standards, and that only about 15% of the products at the “top of the pyramid” will receive corresponding support and subsidies.

"The 'leader's plan' only subsidizes certain specific energy-saving products. It is based on the continuation of past general-privileged policies and can further play a guiding role in the policy." The person in charge at tcl explained that this will encourage companies to place greater emphasis on energy efficiency. The development and production of home appliances. Obviously, this is undoubtedly a challenge for companies in the middle and lower reaches of the industry, and a wake-up call for other manufacturers.

Whether it is the implementation of the new energy efficiency label for household appliances or the “home appliance energy efficiency leader” program that is ready to go, home appliance companies have also faced opportunities while facing challenges. In this regard, tcl relevant person in charge said that intelligent, energy-saving environmental protection products into the market can stimulate more market demand, coupled with the continuous improvement of the public environmental protection concept in recent years, the market will be more space. In addition, as products that do not meet energy consumption standards are retired by the market, leading brands in the home appliance industry with advanced energy-saving technologies can occupy a more competitive position in the market and rapidly increase market share.