Disruptors are always lonely. This applies to LeTV's Internet business. When traditional TV manufacturers still stay on the hardware to sell their money, LeEco has already subsidized the hardware through ecology, and continued to generate value through operations and services. This has accelerated the iterative innovation of the color TV industry and led the industry into the era of hardware negative profits. .
Rare treasures Qualcomm Xiaolong 810 chip TV advent
On December 22, 2015, the fourth generation MaxTV SuperMax turned out to shock the entire color TV industry in China. As the flagship product of the 4th generation of LeTV Super TV, LeSpot Super 4 Max70 is the only smart TV in the world that uses Qualcomm Snapdragon 810 TV chip, which is the flagship smartphone.
Xiaolong 8094 is Qualcomm Xiaolong 810 baseband chip, is the world's first 64-bit processor Qualcomm Snapdragon 810 chip commercial to TV products, this chip uses a quad-core Cortex-A57+ quad-core Cortex-A53 architecture, and Adreno 430 graphics chip. Qualcomm claims that its performance has improved by 30% compared to Adreno 420. It supports the full version of DX11.2, OpenGL ES 3.1, and OpenCL1.2. It supports full H.265 hardware decoding and can not only output 4K signals to the display, but also 4K synchronous output to external devices, the performance is extremely strong, almost all specifications are the highest standards.
LeSeo Ultra 4 Max70 uses the most powerful hardware products currently, and aims to provide users with a smoother and more lasting application experience thanks to the 8-core 1.8GHz frequency, Adreno 430 GPU Qualcomm APQ8094 smart TV chip, compared to Mstar 6A928 TV chip has a performance improvement of nearly 100%, which can be reflected from the performance evaluation of security Bunny, more than 80000 points is the most powerful smart TV. Through the use of top-level high-performance hardware and continuous updates of the EUI operating system, Super TV can provide users with a 5 to 7-year life cycle without worrying about replacement.
LeSeo Super 4 Max70 is the first to use 4GB LPDDR4 ultra-high-speed operation memory in smart TVs, 64GB eMMC5.0 large-capacity high-speed flash memory. All of these make LeTV 4 Max70's operation fluency greatly optimized, and at the same time can ensure that the game host computer to get the same effect.
On the screen, LeSeo Ultra 4 Max70 uses Sharp SDP's only tenth-generation line of 70-inch 3D, 4K LCD panels, supporting FPR does not flash 3D viewing. With 85% NTSC color gamut, 120Hz refresh rate, 178° wide viewing angle, 300nit brightness. Supports 60 frames of H.265 format 4K video hard solution, equipped with professional motion picture processing chip Novatek72324. With these hardware guarantees, LeSpot Super 4 Max70 delivers exceptional picture quality when actually viewed.
Split, never want to hear other TV sounds
The LeTV Smart Home Center also integrates the Soundbar functionality, and the Harman/Kardon Golden Ear Team is dedicated to creating a full-featured 2.1-channel sound system with 7-speaker 120W high power and a standard subwoofer. The Levision Smart Home Center has built-in motherboards, main chips and other computing units. Through the cooperation of the vibration system of the sound system, heat is dissipated on the electronic components on the main board, achieving the purpose of actively dissipating heat without a fan. In the smart home console, two treble+4 midrange sound units are built in. The dome-type silk diaphragm makes the treble really bright and the midrange full and soft. In addition, the excellent cavity design gives it excellent sound field and sound pressure. If the volume is maximized, it should be no problem to cover an exhibition hall with 500 people. This is confirmed on the stage where I am a singer. .
In addition, music as smart home center can also work independently from the screen, two-way Bluetooth can be connected to mobile phones / Pad / headphones / handles, etc., as a stand-alone Soundbar use, the remote control's Le key can also be performed in the off-screen when listening to a key standby , Standby to enter the music mode, when the TV works off the screen to listen to songs and other operations, which greatly enriched the application scene, add color to the product. In addition to its ability to operate as a Bluetooth speaker or touch screen, it is even better to provide a stunning home viewing experience.
Industry experts generally believe that in 2016 will become the "sound quality year" of the television industry. Peng Jianfeng, deputy secretary-general of the China Electronics Video Industry Association, said that sound effects will become a different selling point for color TV products in 2016, and high-fidelity speakers and other configurations will be buoyed by the market. This means that the user's requirements for the sound quality of TV products have been achieved. The highest point in history, and there is no doubt that only music as a split-TV 4 Max70 can meet the public's high requirements for sound quality.
LeTV split-TV 4 Max70 is separated from the definition of a pure smart TV, and becomes a part of the Internet's closed-loop ecosystem. Super TV is equipped with EUI5.5 TV-Springer operating system. It pioneered multi-type desktops, and for the first time realizes stream-of-consciousness interaction, allowing users to think and get what they want. It fully realizes content desktopization and application-oriented. Movies, sports, games, shopping, music, and other diverse contents are desktops and can be carried out. Focus on operations, so that different groups of people have their own dedicated content desktop.
While many Internet TV manufacturers are still exploring the prospects of content payment model, LeTV, as the leading manufacturer of Internet TV, has begun to conduct in-depth operation of its own content, especially its launch of the "TV desktop" product that allows users to self-teach TV desktops. Definition, so that boot directly into their own definition of a good desktop. For example, for children's "children's desks", users can be set to boot into the children's desktop to facilitate children at home to watch children's programs. For a friend who is interested in sports or variety entertainment, the corresponding desktop can also be defined so as to facilitate the viewing and acquisition of the content. This kind of in-depth operation of content will further subdivide the users of LeTV Super TV, and even further form a community effect.
Fully meet the full life cycle operational requirements of the product
LeTV Super TV always adheres to a comprehensive high profile. Each new hardware release represents the top-level configuration and highest-performance products in the current market, which can meet the long-term continuous operation in the future life cycle and meet the needs of the user experience. Focused operation makes large-screen ecological marketing more accurate. Such as Super TV's carousel channel, for children, sports, film and television, game users of the operation of the crowd, based on the user's interest in accurate recommendations, and multi-screen consistent with super mobile phone cross-terminal experience. The forward-looking nature of the user-centered nature has led to continuous innovation in large-scale eco-marketing. LeTV's unique platform + content + terminal + application model is not a simple accumulation of all links, but insists on ecological counterproductive, so that marketing can produce value in every ecological link sublimation.
This not only sketches the user's portrait more clearly and completely, but also more truly understands the user's needs. It can also aggregate the latest and hottest video content in the entire Internet, intelligently recommend the most matched video, and satisfy thousands of people's personalized experiences. The enhancement of this product's functionality has also brought user experience to a new era. Moreover, LeTV4 may play a greater role in the unique business model of LeTV's vertically integrated closed-end ecological chain and horizontally extended open ecosystem.
Letv adopted eco-subsidy hardware, which is lower than the mass production cost pricing, and led the television industry to be the first to enter the era of hardware negative profits. It is gradually moving towards a hardware-free era, demonstrating LeTV’s confidence in the entire open-closed, extremely difficult-to-replicate ecosystem. Letv ecology is more mature and enters a new stage of development. The ecology has been self-incubated, self-evolving, self-innovation, and self-recycling ability is more powerful, and it can continue to create new user values.