As a next-generation technology, OLED (Organic Light-Emitting Diode) has been regarded as the next-generation technology to replace liquid crystal display technology. Its self-luminous imaging principle makes it have great advantages in terms of image color, contrast and response speed. The thin and flexible features allow for the development of unlimited imagination. However, the bottleneck of the manufacturing process has not been effectively broken, so that its yield rate has been low, which in turn leads to high manufacturing costs and limited production. Since the release of OLED TV products in the Chinese market in the second half of last year, Skyworth has also released its own OLED TV. After that, Konka, Changhong and other companies have also exhibited their own OLED TVs. The participation of domestic manufacturers indicates that OLED TV has started in the Chinese market, and some high-end consumers can already “early adoptâ€. At the same time, LCD TVs have also begun a wave of “surfacesâ€. In order to give consumers a better sense of presence on large-screen TVs, curved large-screen LCD TVs have become an alternative landscape in the TV market. Personalized products for demand. For consumers who like to experience new technologies and pursue high image quality and presence, this "May 1" promotion season is a good time to buy OLED TVs and curved TVs.
OLED TV duo
The development of OLED technology has been for many years, but the real commercialization time is still very short. Due to the high manufacturing cost, it is still in the form of high-end products. Due to its self-illumination, fast response, ultra-thin, ultra-wide viewing angle, bright colors, high contrast, and low energy consumption, the quality of OLED TVs has advantages over LCD TVs. But currently subject to the manufacturing process, the already commercialized OLED TVs are basically concentrated in the size of 55 inches, the resolution is still difficult to achieve 4K ultra high definition, and the price is relatively high relative to LCD TVs, LG's 55-inch OLED market price 59999 Yuan, Skyworth's same size OLED TV is also 29,999 yuan, both far higher than the same size LCD TV, these short boards have largely restricted their market performance.
Due to technical and manufacturing process limitations, Samsung has actually withdrawn from the OLED TV market since this year. The manufacturers that can really provide OLED commercial machines in the market are basically only Korean LG and Chinese brand Skyworth. In fact, Skyworth OLED The TV screen is also provided by LG Display. Therefore, this year's "May 1", consumers can purchase OLED TVs are products using LG's WRGB four-color technology, the technical difference is not obvious, there is room for choice. Very small.
Other companies that have already launched OLED TV products do not currently produce commercial machines on a large scale. Therefore, the true popularity of OLEDs is far from coming. After the test of the “May 1st†promotion season, the acceptance of OLED TVs in the market should be basically presented. In the second half of the year, the expansion of the front line will continue or the light will continue to grow, and TV manufacturers will soon make their own decisions.
Curved TV
Due to the flexible nature of OLED technology, OLED TVs originally introduced to the Chinese market by LG and Samsung have adopted curved surface design. On the one hand, this feature of OLED technology is also reflected, on the other hand, users can get a better sense of presence. Inspired by this design, Sony took the lead in launching a large-screen LCD TV with a curved screen last year, preventing this product from becoming a patent for OLED. After that, more companies have paid attention to the potential of this technology in the market segment. Coupled with the cooperation of upstream panel manufacturers, TV manufacturers have been involved in the field of curved TV. Since the second half of last year, a number of curved LCDs have been released. Curved OLED TV, for a while, the surface has become a hot spot in the market.
When the screen of the TV is large enough, compared with the flat TV, the curved TV is more in line with the curvature of the human eye. In the visual, the curved screen will appear wider and have a strong sense of image envelopment. Therefore, after the screen size exceeds 55 inches, the curved screen becomes an important option for the high-end TV form. For consumers who are looking for a sense of presence and envelopment and want to meet individual needs, it is easier to choose a large-screen curved TV. Get the experience of a "home theater."
However, although the same type of curved TV, different brand models of the product, the screen curvature is not the same, different screen size, curvature and viewing distance, will make the viewers have different sense of presence, so the actual sensory feeling will be very large s difference. Based on this principle, consumers should consider their own living environment and viewing distance before purchasing curved TV to get the most suitable curved TV products.
Tips:
The product is very trendy and needs to be cautious
First, the pursuit of new technology experience can start as soon as possible.
At present, OLED TVs are still emerging products, and the maturity of technology needs to be improved. At present, the price is high and the models are few, which is not suitable for consumers who are pursuing cost-effectiveness. If you confirm that your pursuit of new technology is above all else and you are willing to adopt it, you may wish to start early.
Second, users who pay attention to cost performance need to wait.
The currently available OLED TV resolutions are Full HD 1920 & TImes; 1080, and the size is also concentrated at 55 inches, and both are curved screens. Currently subject to manufacturing technology, 4K resolution OLED TV is not yet commercialized. If you pursue 4K ultra-high definition resolution, it is obviously not the best time to buy OLED TV. If you want more choices, I'm afraid I have to wait.
Third, the pursuit of the ultimate experience should choose top products.
Because OLED TV has a simple structure and no backlight, light, thin and power saving are inherent advantages. When purchasing OLED TVs, you can compare these indicators and try to choose the products with the most outstanding advantages. Since "early taste", you must choose the most top-notch products.
Fourth, when the family population is large, choose to pay attention to the curvature.
If you buy a curved TV, pay more attention to its curvature and choose the most appropriate screen size and curvature for your room size. In addition, curved TV also has requirements for the position of the viewer. If the family has a large population, it is difficult to ensure that each viewer is in the best viewing position, so the curved TV is not suitable for many people to watch side by side.
Fifth, in order to obtain better protection, we should pay attention to after-sales service.
Pay attention to the after-sales service of OLED TV OLED TV is a new technology product, and the product quality and service life have yet to be tested by the market. Therefore, consumers should have sufficient understanding of their after-sales service before buying, and then regret it after avoiding problems.
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