In 2017, traditional culture experienced a remarkable resurgence across various industries, including film, television, variety shows, publishing, and education. Programs like the "Chinese Poetry Conference" brought poetry back into the spotlight, encouraging people to pick up books and engage with classical literature. Documentaries such as "The One Hundred Carpenters" and "The Greatest Carpenter" helped spread awareness of intangible cultural heritage and its inheritors. Meanwhile, shows like "National Treasure" made cultural relics more accessible and popular, becoming a hit on social media.
This revival reflects a growing cultural confidence among the Chinese people. In January 2017, the Central Committee of the Communist Party of China and the State Council issued the "Opinions on Implementing the Inheritance and Development Project of Chinese Excellent Traditional Culture." This marked the first time that the topic was addressed in an official document, emphasizing the importance of integrating traditional culture into education, artistic creation, and daily life.
One of the most notable trends was the rise of poetry and reading programs. The CCTV show "Chinese Poetry Conference" captured the attention of millions, with young participants like 16-year-old Wu Yizheng proving that the "post-00s" generation is becoming a new force in preserving classical literature. Other programs, such as "Poetry Book China" and "Go Up! Poetry," expanded the focus from poetry to broader literary traditions, using modern communication methods to make these works more engaging and accessible.
These programs not only revived interest in traditional culture but also sparked a surge in book sales. Titles like "Chinese Poetry Conference" by Zhonghua Book Company sold tens of thousands of copies, while classic poetry collections like "300 New Poems of Tang Poetry" were quickly reprinted. Mobile games inspired by the show, such as "Challenge Convention 50 Challenges," also gained popularity, and even the Gaokao (national college entrance exam) included content related to the program.
Meanwhile, documentaries focused on intangible cultural heritage, such as "The Hundred Hearts" and "The Amazing Craftsman," showcased traditional craftsmanship and the dedication of artisans. These films highlighted the beauty and complexity of ancient techniques, from lacquerware to brocade. Online platforms also played a key role, with live broadcasts and VR experiences helping to bring these traditions to a wider audience.
In addition, the "National Treasure" program took cultural relics and their stories to a new level, blending storytelling with entertainment. Hosted by celebrities and featuring innovative formats, it managed to connect with younger audiences and spark renewed interest in history and heritage.
Technology also played a significant role in making traditional culture more interactive and accessible. Collaborations between museums and tech companies, such as the Forbidden City and Tencent, introduced immersive digital experiences, including virtual reality and mobile games. These innovations attracted a large number of young fans, proving that tradition can be both relevant and exciting.
Overall, 2017 marked a turning point for traditional culture in China. Through media, education, and technology, it found new ways to connect with people, especially the younger generation. As the country continues to embrace its heritage, the future of traditional culture looks brighter than ever.
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