Direct-type panels will take the lead in the future

Since Samsung and LG have used curved surface OLED TVs to compete in color TV technology competition, the curved surface has become a potential blue ocean derived from within the color TV industry. At the same time, the team of curved TVs has gradually grown. Sony has mass-produced curved LCD TVs. Gorgeously proves to the world that LCD TVs can also bend. Changhong also announced that it will mass-produce domestic first curved LCD TVs in the fourth quarter. For many years, "the slogan that can't be lost on the starting line" is quite suitable for the color TV industry.

Since it is difficult for the LED liquid crystal panel to give a uniform brightness in the curved state, the curved LED liquid crystal television backlight will be returned to the direct type, and currently manufacturers who produce the direct type panel will take the lead.

Recalling the history of competition between LED and OLED, fierce competition has also stimulated each other's upgrading. OLED has claimed itself as a “next-generation display technology” since it was launched, but it is facing the embarrassment of being unable to be popularized. Under the powerful atmosphere of OLED "sweet LCD TV shooting on the beach", LCD TVs aimed at the opportunity of OLED production difficulties, launched 4K ultra high-definition, put the competition focus back to the fundamental demands of quality display, and quickly received Market sought after. OLED technology is naturally reluctant to be trapped in the snow, and it is difficult to realize the flexural weakness of LCD TVs. LCD TVs did not succumb to their own disadvantages in the process of recruiting and recruiting. Instead, they jointly sought a breakthrough in surface design by panel makers. In the master showdown, the burst of innovation sparked by the company has also made the color TV industry the highlight and most noteworthy of the home appliance industry.

It is understood that OLEDs are self-luminous panels that do not require additional backlight components as light sources and are easier to bend in structural design. The bending of the glass and backlight of the liquid crystal screen is very difficult, and the technical barriers are high. At present, Innolux and Samsung have produced flexible LCD panels, and Sony and Changhong have also begun close cooperation.

At present, the acceptance of curved TV in the market is still difficult to determine. Only after surface technology is more mature and production costs are reduced can we see how large the market space is. However, upstream panel makers have stepped up research and development of surface technology to prevent them from losing ground in the face of the next major trend. With the 4K ultra high-definition has entered a rapid growth, 4K curved LED panel will become the future direction of LCD panel manufacturers R & D.

Zhong Yikang believes that the development trend of the color TV industry is apparently the fight between OLEDs and LEDs or the competition between curved surfaces and flat-screen TVs. Essentially, the color TV industry continues to break through technical limitations and ultimately realizes ergonomic design, definition and painting. Quality and other aspects of both.