At present, with the development of color TV manufacturers at home and abroad, various technologies have sprung up on the market, and the "post-LCD era" of the color TV industry is getting closer and closer. As a new round of technological battles gets hotter, OLEDs (Organic Light-Emitting Diodes, collectively referred to as Organic Light Emitting Diodes) and Quantum Dot TVs have shown a rapid growth. Focusing on the mainstream of the next generation of TV technology, there is a “white fever†discussion in the color TV industry.
The demand for high-end color TV is obvious. The next generation can claim the king
With the escalation of quality consumption, consumer demand for television experience is increasing. In view of the contending disputes in color TV technology, any technology must become mainstream in the market and it must go from "high-end" to "universal."
At each stage of development of color TV industry, people have different opinions on different technology applications. For example, in the early stage of industrial development, the industry once argued that it was using rear projection technology or large-screen technology, and finally ended up with a rear projection exit; later, as LCD TVs gradually solved the problem of yield, plasma TVs were also eliminated in the market; Nowadays, in the “post-LCD eraâ€, the TV industry is facing new controversy – is it the choice of OLED or QLED to replace the LCD screen?
Regardless of the technology, the business logic behind it is the same, that is, the development of high-quality products that meet market demands. At present, more and more consumers are paying attention to the quality and details of home appliance consumer goods, and require the symbols of home appliance consumer goods to represent their own lifestyle. The data shows that 71% of middle-income families are willing to spend more than 5,000 yuan to buy home appliances.
In addition, high-end has become the mainstream consumer trend of color TV. In the first half of the year, Suning data showed that for high-end color TVs with prices above 10,000 yuan, sales penetration has exceeded 15%, sales of 55-inch and above products accounted for 70%, and 65 inches and 75 inches have become a new generation of flashpoints.
Two major technology camps are working together, and Philips fully lays out its future “visionâ€
In 2017, the two camps gradually matured. OLED technology is no longer at the expense of enhancing the picture quality of TVs. OLED displays are loaded with the latest black technologies that appear in the public's field of vision, challenge consumers' inherent perception of television again and again, and lead the TV display industry chain in a new direction. As the representative of next-generation TVs, OLED TVs already have the conditions for the scale of the entire industry chain.
Some experts believe that in the next 5 to 10 years, quantum dots will break through the imagination of television regardless of the appearance of color or appearance. In the high-end market, the advantages of QLED TV are being recognized by consumers. QLED TV can display colors closer to the real world, and the high added value it brings also meets the consumer's requirements for upgrading the home living environment.
A century-old European brand Philips believes that different technical characteristics have different advantages to meet the needs of different consumers. For example, OLED is good for protecting eyesight, but QLED is more powerful for color reproduction. With its own technological advantages and full-industry chain advantages, Philips will not press Bao on a certain technology. At present, Philips technology covers almost all popular technologies in the market of OLED, quantum dots, HDR, and curved surfaces. The 8K products that represent the pinnacle of future display technology have been unveiled at the new product launch conference in the first half of this year and are expected to end at the end of the year. Listing. So no matter how the market changes, Philips can become a potential option for consumers. When it comes to products, in addition to the world's first surface Ambilight OLED TV, the ultra-thin quantum dot TV is Philips' strong strength in the display technology field.
In terms of product creation, the avant-garde design and outstanding image quality performance are the dependencies of Philips OLED TVs based on the industry. As the world's only Philips 9 Series Ambilight OLED TV, as Philips' flagship high-end TV, with OLED display technology, Ambilight technology, 4K HDR technology, stereo surround sound technology and other innovations, and R5000 gold curvature, metal luxury machine back The noble appearance, composed of "the strongest hardware combination" incorporates Philips cutting-edge technology and the world's top design, fine details to meet the needs of today's most discerning consumers.
The Philips QD TV uses Color IQ Quantum Dots optical system, 4K, HDR, wide color gamut, the three major technical points to make the color more tension, color gamut coverage of 99% Adobe RGB, 100% sRGB, so the picture quality than ordinary The LCD screen is more vivid and realistic. Moreover, due to the increase in the number of colors, the color of the TV screen is more natural and avoids the appearance of distortion and color blocks. The Philips 55PUF6850/T3 and the upcoming 8 Series are all using quantum dot technology.
According to the retail data released by AVC, a third-party data agency, the color TV market was cold in January-June 2017, and Philips TV continued to maintain its upward trend. As of June 30, online and offline sales totaled It has reached 1.33 million units. Following the first sales of foreign brands in 2016, it again topped the list of foreign investment sales in the first half of the year.
As the world's most famous TV brand, Philips will sail again. It is expected that in the “post-LCD era†high-tech high-quality products will refresh the healthy development of the industry.
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