Recently, after Hisense and Xiaomi, Miji launched three laser TVs. The same as the new products, there are also predictions from Zhongmi CEO Zhong Bo that "laser TV will surpass OLED."
The color TV industry has never lacked the news of “livingâ€. From the bloody battle between the earlier “OLED†and “Quality Points†camps to today’s “laser TV†surpassing the “OLED†theory, who in the end represents the future of display technology?
Cloud Overcast TV Breakdown
After the rapid advancement in 2016, the color TV industry began to fall into 2017. According to data from Ove Cloud Network, China's domestic color TV retail volume decreased by 7.3% year-on-year in the first half of the year, and its net profit rate fell below 1%.
In the background of the overall cold weather of the color TV market, the “big screen†has broken out and become the best growth point in the industry. Data shows that in the first five months of this year, the share of large-size TVs with a size of 55 inches or more was maintained at about 33%, compared with 52% in January last year. According to Tao Jinghai, executive vice president of Suning Yunshang Power Company, Suning's 55-inch and above products accounted for more than 70% of sales in the first half of the year.
According to Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce, “The large size reflects the transformation of the color TV product structure to high-end and high-end. The core of corporate marketing will focus on cleaning small and medium-sized inventory, relying on large-size high-end products. Drive overall sales and profit."
Obviously, many companies are also aware of this, have upgraded their product value through technology upgrades and opened up the second battlefield for color TVs, which also brings unlimited possibilities for the future development of laser television.
Big screen trend laser television seize the opportunity
In the face of the big screen trend, laser televisions have obvious advantages in satisfying the needs of ordinary families for oversizes. "Large-sized, low-cost, high color gamut, energy-saving eye protection, strong content, convenient transportation and installation, etc. In the development trend of the large-screen, high-end television in the living room, it should be said that the development prospects are more optimistic." Lu Renbo said.
It is understood that, in addition to Hisense, Changhong, millet, rice, look still, micro whale, nuts, Hualu, Ai Luowei and other brands have also joined the camp of laser television. Not only that, Sony, Philippe, etc. have also expressed that they will force laser television and want to share a share.
With the promotion of many color TV manufacturers, the popularity of laser TV is unprecedented. Since the beginning of the year, laser television has maintained several times or even nearly ten times growth in the first-line market. Data from Zhong Yikang show that in March of this year, laser television increased by 477.78% year-on-year, with an annual cumulative increase of 410.71%.
Peng Xiandong, general manager of China Consumer Electronics Co., Ltd., told the media that due to the increase in panel prices, the laser TV market in 2017 will grow at a rapid rate of 200%, especially in the 80-inch and above market, and laser TV sales will account for over 60% of sales. Prospects can be expected.
Is the "black horse" worse than "replacement"?
The uproaring laser television sets the tone of the television industry that is standing at the forklift to begin to sound subtle changes...
Some people in the industry believe that the future development of laser television has been basically clear, the next one to two years will be the layout of the company's products, brands, markets and channels in the year, can compete for industry leadership within 2 years will come. It is estimated that by 2020, the price of laser television will enter the era of 10,000 yuan, which will have a huge appeal to consumers.
Maybe, laser TV will usher in an explosion in volume within three to five years, but it can really replace the 80-inch LCD TVs as Zhong Bo said?
You know, although there are many advantages over OLEDs and LCD TVs, the disadvantages of laser TVs are obvious. The products cannot be moved, the focusing method is inconvenient, the laser light source hurts the eyes, and the anti-light curtain must be used. According to Liu Buchen, an expert in the home appliance industry, laser television is a laser projector and it can never replace TV.
In the era of large screens, it was the LCD that had withdrawn from the historical stage, or the fact that the laser did not die before the death. The contest between the two has just begun.
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