[High-tech LED reporter Zhao Hui Guangzhou report] 1. The 2nd CEO Conference of the 3rd G20-LED Summit was successfully held in Guangzhou on November 24, 2013. We discussed the theme of "Drive the Future of Lighting".
2. This CEO conference is a milestone meeting in the LED lighting industry. At the same time, I would like to thank the member companies, Hongli Optoelectronics, for their thoughtful work and support during the whole process of participating in the conference.
3. In 2013, the demand for LED lighting terminal market has entered a rapid improvement channel since the beginning of the year, and the general utilization rate of lighting enterprises is close to saturation. At the same time, it also drove the rapid utilization of the capacity utilization rate of the middle and upstream chips and packaging links, and the overall market trend of the industry is improving.
4. According to the report released by G20-LED Summit Think Tank, Gaogong LED Industry Research Institute (GLII), the overall output value of LED industry will increase by about 20% in the fourth quarter of this year, while the annual output value of LED indoor lighting will increase by 110%. %. It is expected that next year, although the LED indoor lighting output base will increase year by year, the output value growth rate will remain at around 60%.
5. In this CEO conference, the leaders and representatives of the participating members made in-depth exchanges and discussions on the market performance, pattern changes and industrial development trends in the first three quarters of their respective segments.
6. At this CEO conference, the leaders and representatives of the participating companies also formed an “invisible†norm on the terminal lighting market through the self-discipline of the industry and the full use of the CLEAR program.
In the field of LED lighting applications, with the further improvement of LED lighting performance indicators and the continuous decline in the prices of major raw materials, components and accessories, the market competitiveness of LED functional lighting applications has gradually increased, from the replacement of incandescent lamps into the alternative fluorescent lamps stage, ushered in A huge opportunity for rapid penetration of indoor lighting market penetration.
In terms of market performance, the LED indoor lighting market has maintained a high-speed growth trend since last year. The statistics of the High-tech LED Industry Research Institute (GLII) show that the indoor lighting output value reached more than 30 billion yuan in 2012, an increase of 80% over the same period of 2010. -In 2013, the price of LED indoor lighting products dropped by more than 20% annually.
At the same time, the clear market positioning of LED lighting companies will become one of the decisive factors for companies to break through their respective market segments in the next three years. Since the beginning of this year, as LED lighting companies have gradually defined their product positioning in the fields of engineering, batch approval, and overseas markets, in addition to investing a large amount of capital construction channels, ODM and OEM have also become one of the enterprises' choices.
Although the overall output of the LED lighting market is on a fast-rising channel this year, the price of the product has dropped too fast, and many companies have not really profited from it. For the current stage, companies should control their own capital chain risks, and they should have a choice for the market, not the ones who come.
Since the beginning of this year, LED lighting companies will gradually appear in the price war on the channel, especially those enterprises that have adopted a large number of distribution and adopting credit to dealers. The risk of capital chain is huge.
The growth of LED lighting performance of enterprises this year mainly comes from engineering projects. In 2013, the growth of LED lighting market demand will accelerate. The main potential markets come from three aspects: First, the growth rate of engineering and commercial lighting still maintains a high level, especially in business. The EMC energy-saving retrofit market has grown rapidly; secondly, some of the sub-functional functional lighting categories in home lighting will be the first to accelerate the popularization and replacement, such as kitchen lights and ceiling lamps. Third, the competition in the light source market will become increasingly fierce next year, and prices will still drop sharply and basically reach the price level of ordinary energy-saving fluorescent lamps, and the market penetration rate will accelerate.
In the export market, the North American market is gradually becoming a new growth point for exports, and product demand will gradually shift from traditional bulbs, spotlights, GU10 to straight tube lamps and panel lamps.
At the same time, the increasing price competition has forced enterprises to accelerate the investment in automated lighting production lines, reduce labor costs and increase per capita output efficiency.
In the era of LED lighting, the rational positioning of the company itself is very crucial. The market for commercial lighting energy-saving renovation based on commercial supermarkets and hotels will become increasingly mature.
In terms of export market performance, the North American market will become a new growth point next year. Compared with self-built channels and brands, OEMs and ODMs for international companies will also be one of the ways for enterprises.
The growth rate of engineering lighting will accelerate next year, but whether it is outdoor engineering or indoor commercial renovation, differentiated market positioning will be the core competitiveness of enterprises. Especially in the field of AC LED technology, outdoor cold lighting, bio-agriculture and rail transit, market opportunities have emerged.
The competition of LED lighting companies has shifted from simple brand and channel promotion to the control of internal management costs. In particular, the aspects of business efficiency and capital operation capabilities are more prominent.
In the aspect of supply chain optimization and management , the LED industry has changed rapidly in recent years, and the supply and demand situation and price changes in all aspects of the supply chain have become the focus of special attention of LED companies.
If enterprises want to go further in the market competition, they must have their own unique competitiveness, that is, the combination of technology and cost. The innovations in marketing mode, internal cost quality management and technology research and development are the core competition of a company. Key indicators of strength.
Products must be competitive, the requirements of the supply chain are very high, materials, equipment, etc. should be optimized. At the same time, the cost and comprehensive solutions should be continuously researched and adjusted according to customer needs.
The improvement of supply chain management efficiency can bring profits to the enterprise. Nowadays, in the LED industry, the reduction of manufacturing costs of individual enterprises is almost at the limit, and it is difficult to make a big breakthrough in the increase of sales. The optimization and refinement of the supply chain is most likely to become another profit source for enterprises.
Supply chain management will actively create value for the company and enhance its core competitiveness. Effective supply chain management can improve product quality, reduce production costs, shorten lead times, and reduce inventory.
Note: The CLEAR program (China LED luminaire inspection and evaluation report plan) was initiated by Gaogong LED in 2010, with the G20-LED lighting product specification as an evaluation index. Gaogong LED regularly conducts sampling tests on LED lamps sold in the market, and issues test and evaluation reports to publicize the products and brands that meet the G20-LED lighting product specifications.
The participating member companies agreed that:
1. Members of the G20-LED Summit's industrial chain are in urgent need of effectively transmitting end-market demand from the bottom up, and based on supply chain strategy considerations, forming stable and deep cooperation in upstream and downstream supply chains.
2. G20-LED Summit members will make full use of the G20-LED lighting product specifications and CLEAR's two invisible hands to establish market benchmarks at the channel, owner and consumer levels. And from chips, devices to key components and materials, to lighting products, redefining the hidden "standards" of products that the market can trust.
3. Leading by the lighting companies within the members, using the upper and middle reaches supporting products of the member companies (chips, phosphors, devices, substrates, drive power, etc.), before the December 31, 2013 in the bulb, straight tube lights, spotlights , the downlights, the panel lights category to make the G20-LED lighting product specification level 1 model lamps.
The list of members of the 3rd G20-LED Summit (before and after the ranking):
Philips Lumileds
Shandong Inspur Huaguang Optoelectronics Co., Ltd. Guangzhou Hongli Optoelectronics Co., Ltd. Hubei Yutong Electronics Co., Ltd. Hangzhou Zhongwei Optoelectronic Technology Co., Ltd. Zhejiang Sunlight Lighting Group Co., Ltd. Shanxi Guangyu Semiconductor Lighting Co., Ltd. Jiangxi Lianchuang Optoelectronics Co., Ltd. Technology Co., Ltd. Hengdian Group Debang Lighting Co., Ltd. Zhejiang Yuanda Electronic Development Co., Ltd. Fujian Wanbang Optoelectronics Technology Co., Ltd. Tongfang Co., Ltd. Huacan Optoelectronics Co., Ltd. North Microelectronics Shenzhen Ruifeng Optoelectronics Co., Ltd. Infineon Electronics ( Hangzhou) Co., Ltd. Sichuan Xinli Light Source Co., Ltd. Dongguan Qinshang Optoelectronics Co., Ltd. Shenzhen Juzuo Lighting Co., Ltd. Tiantong High-tech Group Co., Ltd. Foshan Jiamei Times Lighting Co., Ltd.
2. This CEO conference is a milestone meeting in the LED lighting industry. At the same time, I would like to thank the member companies, Hongli Optoelectronics, for their thoughtful work and support during the whole process of participating in the conference.
3. In 2013, the demand for LED lighting terminal market has entered a rapid improvement channel since the beginning of the year, and the general utilization rate of lighting enterprises is close to saturation. At the same time, it also drove the rapid utilization of the capacity utilization rate of the middle and upstream chips and packaging links, and the overall market trend of the industry is improving.
4. According to the report released by G20-LED Summit Think Tank, Gaogong LED Industry Research Institute (GLII), the overall output value of LED industry will increase by about 20% in the fourth quarter of this year, while the annual output value of LED indoor lighting will increase by 110%. %. It is expected that next year, although the LED indoor lighting output base will increase year by year, the output value growth rate will remain at around 60%.
5. In this CEO conference, the leaders and representatives of the participating members made in-depth exchanges and discussions on the market performance, pattern changes and industrial development trends in the first three quarters of their respective segments.
6. At this CEO conference, the leaders and representatives of the participating companies also formed an “invisible†norm on the terminal lighting market through the self-discipline of the industry and the full use of the CLEAR program.
In the field of LED lighting applications, with the further improvement of LED lighting performance indicators and the continuous decline in the prices of major raw materials, components and accessories, the market competitiveness of LED functional lighting applications has gradually increased, from the replacement of incandescent lamps into the alternative fluorescent lamps stage, ushered in A huge opportunity for rapid penetration of indoor lighting market penetration.
In terms of market performance, the LED indoor lighting market has maintained a high-speed growth trend since last year. The statistics of the High-tech LED Industry Research Institute (GLII) show that the indoor lighting output value reached more than 30 billion yuan in 2012, an increase of 80% over the same period of 2010. -In 2013, the price of LED indoor lighting products dropped by more than 20% annually.
At the same time, the clear market positioning of LED lighting companies will become one of the decisive factors for companies to break through their respective market segments in the next three years. Since the beginning of this year, as LED lighting companies have gradually defined their product positioning in the fields of engineering, batch approval, and overseas markets, in addition to investing a large amount of capital construction channels, ODM and OEM have also become one of the enterprises' choices.
Although the overall output of the LED lighting market is on a fast-rising channel this year, the price of the product has dropped too fast, and many companies have not really profited from it. For the current stage, companies should control their own capital chain risks, and they should have a choice for the market, not the ones who come.
Since the beginning of this year, LED lighting companies will gradually appear in the price war on the channel, especially those enterprises that have adopted a large number of distribution and adopting credit to dealers. The risk of capital chain is huge.
The growth of LED lighting performance of enterprises this year mainly comes from engineering projects. In 2013, the growth of LED lighting market demand will accelerate. The main potential markets come from three aspects: First, the growth rate of engineering and commercial lighting still maintains a high level, especially in business. The EMC energy-saving retrofit market has grown rapidly; secondly, some of the sub-functional functional lighting categories in home lighting will be the first to accelerate the popularization and replacement, such as kitchen lights and ceiling lamps. Third, the competition in the light source market will become increasingly fierce next year, and prices will still drop sharply and basically reach the price level of ordinary energy-saving fluorescent lamps, and the market penetration rate will accelerate.
In the export market, the North American market is gradually becoming a new growth point for exports, and product demand will gradually shift from traditional bulbs, spotlights, GU10 to straight tube lamps and panel lamps.
At the same time, the increasing price competition has forced enterprises to accelerate the investment in automated lighting production lines, reduce labor costs and increase per capita output efficiency.
In the era of LED lighting, the rational positioning of the company itself is very crucial. The market for commercial lighting energy-saving renovation based on commercial supermarkets and hotels will become increasingly mature.
In terms of export market performance, the North American market will become a new growth point next year. Compared with self-built channels and brands, OEMs and ODMs for international companies will also be one of the ways for enterprises.
The growth rate of engineering lighting will accelerate next year, but whether it is outdoor engineering or indoor commercial renovation, differentiated market positioning will be the core competitiveness of enterprises. Especially in the field of AC LED technology, outdoor cold lighting, bio-agriculture and rail transit, market opportunities have emerged.
The competition of LED lighting companies has shifted from simple brand and channel promotion to the control of internal management costs. In particular, the aspects of business efficiency and capital operation capabilities are more prominent.
In the aspect of supply chain optimization and management , the LED industry has changed rapidly in recent years, and the supply and demand situation and price changes in all aspects of the supply chain have become the focus of special attention of LED companies.
If enterprises want to go further in the market competition, they must have their own unique competitiveness, that is, the combination of technology and cost. The innovations in marketing mode, internal cost quality management and technology research and development are the core competition of a company. Key indicators of strength.
Products must be competitive, the requirements of the supply chain are very high, materials, equipment, etc. should be optimized. At the same time, the cost and comprehensive solutions should be continuously researched and adjusted according to customer needs.
The improvement of supply chain management efficiency can bring profits to the enterprise. Nowadays, in the LED industry, the reduction of manufacturing costs of individual enterprises is almost at the limit, and it is difficult to make a big breakthrough in the increase of sales. The optimization and refinement of the supply chain is most likely to become another profit source for enterprises.
Supply chain management will actively create value for the company and enhance its core competitiveness. Effective supply chain management can improve product quality, reduce production costs, shorten lead times, and reduce inventory.
Note: The CLEAR program (China LED luminaire inspection and evaluation report plan) was initiated by Gaogong LED in 2010, with the G20-LED lighting product specification as an evaluation index. Gaogong LED regularly conducts sampling tests on LED lamps sold in the market, and issues test and evaluation reports to publicize the products and brands that meet the G20-LED lighting product specifications.
The participating member companies agreed that:
1. Members of the G20-LED Summit's industrial chain are in urgent need of effectively transmitting end-market demand from the bottom up, and based on supply chain strategy considerations, forming stable and deep cooperation in upstream and downstream supply chains.
2. G20-LED Summit members will make full use of the G20-LED lighting product specifications and CLEAR's two invisible hands to establish market benchmarks at the channel, owner and consumer levels. And from chips, devices to key components and materials, to lighting products, redefining the hidden "standards" of products that the market can trust.
3. Leading by the lighting companies within the members, using the upper and middle reaches supporting products of the member companies (chips, phosphors, devices, substrates, drive power, etc.), before the December 31, 2013 in the bulb, straight tube lights, spotlights , the downlights, the panel lights category to make the G20-LED lighting product specification level 1 model lamps.
The list of members of the 3rd G20-LED Summit (before and after the ranking):
Philips Lumileds
Shandong Inspur Huaguang Optoelectronics Co., Ltd. Guangzhou Hongli Optoelectronics Co., Ltd. Hubei Yutong Electronics Co., Ltd. Hangzhou Zhongwei Optoelectronic Technology Co., Ltd. Zhejiang Sunlight Lighting Group Co., Ltd. Shanxi Guangyu Semiconductor Lighting Co., Ltd. Jiangxi Lianchuang Optoelectronics Co., Ltd. Technology Co., Ltd. Hengdian Group Debang Lighting Co., Ltd. Zhejiang Yuanda Electronic Development Co., Ltd. Fujian Wanbang Optoelectronics Technology Co., Ltd. Tongfang Co., Ltd. Huacan Optoelectronics Co., Ltd. North Microelectronics Shenzhen Ruifeng Optoelectronics Co., Ltd. Infineon Electronics ( Hangzhou) Co., Ltd. Sichuan Xinli Light Source Co., Ltd. Dongguan Qinshang Optoelectronics Co., Ltd. Shenzhen Juzuo Lighting Co., Ltd. Tiantong High-tech Group Co., Ltd. Foshan Jiamei Times Lighting Co., Ltd.
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