[Text / Xiong Yuheng] The latest report released by Gaogong LED Industry Research Institute (GILL) said that in the first half of this year, the price of LED indoor lighting products dropped by 15%-20% compared with last year. Compared with traditional lighting, the price disadvantage of LED lighting is gradually narrowing, driving the demand for LED lighting market to increase. It is estimated that the output value of LED indoor lighting will exceed 50 billion yuan this year, an increase of more than 60%.
The expansion of demand in the lighting market has also driven the performance of the industry chain and mid-stream enterprises to a full-fledged trend. Many companies including Tsinghua Tongfang and Hongli Optoelectronics have indicated that this year's orders are very full and sales are good. Gong Weibin, chairman of Ruifeng Optoelectronics, is boldly predicting that the total output value of the LED industry will reach 15% this year and is expected to reach 40% by 2014.
The market situation is getting warmer, which is a major positive for the industry, and everyone's competition for channels is also getting hotter. In the domestic market, due to the impact of price wars, the gross profit margin of the company has plummeted, and the average gross profit margin has dropped to around 20%. In the export market, due to the increase in the threshold for certification in the European and American markets, the export costs will increase and the profitability of the company will decrease.
Therefore, for domestic companies, how to stand out in the fierce price competition, favored by professional buyers, and expand their market share? For export companies, how to find new products to the sea to reduce the profit pressure caused by rising costs? This requires a relatively professional, smooth and peer-to-peer communication platform between the company and the professional buyers.
In order to help the business to achieve the sale and purchase transactions, this year, the organizers of the high-tech LED lighting exhibition strengthened the invitations for professional buyers at home and abroad, and opened a professional buyer negotiation area at the exhibition site to hold the "butting of buyers at home and abroad". The way to help companies improve the success rate of signing contracts and achieving trading intentions at the show.
In expanding overseas buyers, the organizers have integrated LED importers, distributors, overseas lighting associations, testing organizations and other resources in Southeast Asia, the Middle East, Europe and the United States, and obtained over 10,000 valid international buyers.
Buyers have one-on-one invitations, and the organizers provide free air tickets and accommodations. At present, nearly 200 overseas professional buyers have been identified.
Domestic buyers, through the first half of the national lighting channel tour activities and the field visits of reporters stationed in 29 provinces and key lighting exhibition areas across the country, from tens of thousands of lighting merchants, nearly one thousand lighting design companies, more than 200 lighting stores The selected strengths of Zhongli have been strong, and customers with strong purchasing intentions have invited them. At present, more than 1,500 domestic professional buyers have been identified.
Domestic Buyer Matchmaking
Time: November 25, 2013, 13:30-16:00
Venue: Meeting Room, Hall 2, 1st Floor, Poly World Trade Exhibition Hall, Pazhou, Guangzhou
Agenda:
The expansion of demand in the lighting market has also driven the performance of the industry chain and mid-stream enterprises to a full-fledged trend. Many companies including Tsinghua Tongfang and Hongli Optoelectronics have indicated that this year's orders are very full and sales are good. Gong Weibin, chairman of Ruifeng Optoelectronics, is boldly predicting that the total output value of the LED industry will reach 15% this year and is expected to reach 40% by 2014.
The market situation is getting warmer, which is a major positive for the industry, and everyone's competition for channels is also getting hotter. In the domestic market, due to the impact of price wars, the gross profit margin of the company has plummeted, and the average gross profit margin has dropped to around 20%. In the export market, due to the increase in the threshold for certification in the European and American markets, the export costs will increase and the profitability of the company will decrease.
Therefore, for domestic companies, how to stand out in the fierce price competition, favored by professional buyers, and expand their market share? For export companies, how to find new products to the sea to reduce the profit pressure caused by rising costs? This requires a relatively professional, smooth and peer-to-peer communication platform between the company and the professional buyers.
In order to help the business to achieve the sale and purchase transactions, this year, the organizers of the high-tech LED lighting exhibition strengthened the invitations for professional buyers at home and abroad, and opened a professional buyer negotiation area at the exhibition site to hold the "butting of buyers at home and abroad". The way to help companies improve the success rate of signing contracts and achieving trading intentions at the show.
In expanding overseas buyers, the organizers have integrated LED importers, distributors, overseas lighting associations, testing organizations and other resources in Southeast Asia, the Middle East, Europe and the United States, and obtained over 10,000 valid international buyers.
Buyers have one-on-one invitations, and the organizers provide free air tickets and accommodations. At present, nearly 200 overseas professional buyers have been identified.
Domestic buyers, through the first half of the national lighting channel tour activities and the field visits of reporters stationed in 29 provinces and key lighting exhibition areas across the country, from tens of thousands of lighting merchants, nearly one thousand lighting design companies, more than 200 lighting stores The selected strengths of Zhongli have been strong, and customers with strong purchasing intentions have invited them. At present, more than 1,500 domestic professional buyers have been identified.
Domestic Buyer Matchmaking
Time: November 25, 2013, 13:30-16:00
Venue: Meeting Room, Hall 2, 1st Floor, Poly World Trade Exhibition Hall, Pazhou, Guangzhou
Agenda:
| time | issue | speaker |
| 13:30-13:45 | 1. What kind of products does the dealer need? What are the expectations for the price of the product? 2, the development of dealers need manufacturers how to support? What kind of policy is needed? 3. What are the difficulties and breakthroughs in dealer transformation LED? 4. The project is still in circulation, how is the dealer positioned? | Wuhan Haomange General Manager Long Yuyu |
| 13:45-14:00 | Liu Wu, deputy general manager of Changsha Jindian Lighting | |
| 14:00-14:15 | General Manager of Henan Dayun Optoelectronics | |
14:15-14:45 | What kind of distributors and companies do you need as a third-party platform? What support can be provided to enterprises and manufacturers to achieve long-term win-win? | Changzhou Guanghui Lighting City Dong Xiao Xiaohong |
| 14:45-15:10 | 1. Under the general trend of LED lighting, what kind of dealers do companies want to find? 2. How will the company support the dealers? | Lin Jilin, General Manager of Mulinsen Lighting |
| 15:10-15:35 | Xiao Zhiyong, Deputy Director of Lighting Marketing, BYD | |
| 15:35-16:00 | Zhang Tai, General Manager of Chengtai Electric |
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