(Original title: Why did Apple spend $200 million to acquire unstructured "dark data" expert Lattice Data?)
[Yunyun.com] May 14th Report (Compiled by Cai Miaoqi)
With the upsurge of large companies investing in machine learning and artificial intelligence, Apple has followed the trend and recently acquired an artificial intelligence company.
This company, which is seen by Apple as Lattice Data, is dedicated to using artificial intelligence reasoning engines to convert unstructured "dark data" into structured information. Informed sources revealed that Apple’s purchase price is 200 million US dollars.
Based on the huge data of the Internet, nearly 80% of the data is unstructured data, the so-called "dark data", when we need to analyze the data, "dark data" often can not be used for us, and not conducive to our data Comprehensive analysis. What Lattice, the artificial intelligence company Apple is focusing on, is to make this dark data available to us and structure unstructured data. Lattice has received $20 million in financing from investors including Google Ventures, Madrona, and InQTel. Lattice was founded in 2015 and has been in stealth mode until it was known only last year.The company has four founders, namely Christopher Ré, Michael Cafarella, Raphael Hoffmann and Feng Niu.
Re is a professor at Stanford University who was awarded the MacArthur Genius Award for DeepDive and is now the chief scientist at Lattice. Cafarella is a professor at the University of Michigan, and has enjoyed a good reputation for developing Hadoop (a distributed system infrastructure). He was originally the CEO of Lattice and currently serves as the CTO. Niu is the chief engineering officer of Lattice.
Lattice’s current CEO is Andy Jacques, an experienced corporate executive who just joined the company last year.
The deal was completed a few weeks ago and more than 20 engineers from Lattice Data have joined Apple.
For this acquisition, Apple gave a standard answer: "Apple occasionally acquires some small technology companies. Generally we do not disclose the company's purpose or plan."
However, according to outside speculation, Lattice's participation can help Siri understand more information, and then deal with more complex user instructions.
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