Electronic enthusiasts eight o'clock in the morning: 2016, as the first year of the "13th Five-Year Plan", laid a solid foundation for the steady development of all walks of life, paving the way for the future to grow stronger. Last year, China's pharmaceutical industry continued to move and policies continued. Under the promotion of medical policy reform, the development of China's pharmaceutical industry is also entering the fast lane of regulation. Medical instruments and instruments are an important part of the pharmaceutical industry and will be related to the pharmaceutical industry. Together with the golden age. According to the China Medical Industry Information Center, the domestic medical device market will exceed 600 billion yuan in 2019, and the compound annual growth rate is expected to be 16.8%, which will maintain a relatively fast growth trend.
In the entire medical device industry chain, channels (device commercial circulation links) play an important role as a link between medical device manufacturers and medical institutions at all levels. At present, medical device manufacturers in China have built corresponding marketing channels according to their own capabilities (product differentiation and channel control). The main modes used are reserve agents, high-opening, direct sales and self-operated. Because domestic and foreign medical device companies have different aspects in product positioning, promotion capabilities, management level, and compliance requirements, there are certain differences in the modes used by domestic and foreign manufacturers when they deploy channels.
At present, domestic market data on the medical device industry and other data are mostly based on industrial data, calculated from the production caliber (ex-factory price). Based on the 2015 statistics of China Medical Industry Information Center, the removal of home medical devices (main application scenarios are not covered by medical institutions at all levels, not within the scope of this article), the market space of domestic medical device channels and the terminal market capacity of medical institutions Estimate.
In 2015, there were four major medical equipment sectors: medical equipment market space of 99.4 billion yuan, high-value consumables market space of 35.9 billion yuan, low-value consumables market space of 33.1 billion yuan, IVD product market space of 44.2 billion yuan; according to industry chain research, according to The above four major plates are respectively an average of 70, 28, 55, and 45 buckles to enlarge the market space of the medical device channel link. %), the market space for domestic medical device channel links is about 427.8 billion yuan.
At the "Medical Device Industry Development and Innovation Forum" held recently, Wang Baoting, deputy secretary-general of China Drug Administration Research Association, made a keynote report on the development status of China's medical device industry. At this stage, there are 14,924 medical device manufacturers in China, calculated according to the total output value of 450 billion yuan last year, with an average output value of only 30 million yuan. The medical device industry is a technology-intensive industry involving multidisciplinary cross-integration, and multiple technologies are the first to be applied in medical device products. High-quality medical technology talents and management talents in the medical service industry play a very important role in the development of medical institutions. At present, in the medical device and medical service industry in China, technical talents and management talents are relatively scarce.
In addition, the medical device industry itself is involved in many fields such as medicine, machinery, electronics, plastics, etc. It is a multi-disciplinary, knowledge-intensive, capital-intensive technology-based industry. At the same time, there is a large span between research and development, academic promotion, and after-sales service. The upstream industry has a restrictive effect on the development of medical devices, and the disorderly competition of downstream distribution channels has increased the regulatory risks of the industry. Although China's medical device industry has achieved gratifying achievements in many years of development, compared with developed countries, China's medical device industry has a weak foundation, a small scale, and low product value, and its development is still lagging behind. The proliferation of imitations in the low-end market has accelerated the vicious competition at low prices and hindered the healthy development of China's medical device industry. The high-end market has long been occupied by imported brands, which has squeezed the profit margin of domestic medical device companies. If it is unable to climb from the low-end market to the high-end market, as China's demographic dividends ebb, the market expansion will slow down, low-cost and scale effects will no longer exist, and huge gross profit will also be shattered. China's medical device companies want to be bigger and stronger, and the entry point for identifying innovative medical devices is the last word.
According to the increase rate of equipment terminals in medical institutions issued by various localities, according to the average domestic fare increase of 5% (the hospital sells 5% to the patients based on the purchase price), the market space for domestic medical device products sold in hospital terminals is about 4490. 100 million yuan. The market for domestic medical device channels is huge, and the huge changes in channels (more on this later) will make the market of nearly 430 billion yuan face the reconstruction of value and benefits in the future.
Domestic medical device manufacturers generally have insufficient investment in product research and development. According to the statistics of the Medical Devices Branch of China Pharmaceutical Materials Association, compared with 15% of the average R&D investment of foreign device manufacturers, the R&D investment of domestic manufacturers accounts for only 3%. %. Insufficient investment leads to serious product homogenization. The registration certificates for monitoring, ultrasound, syringes, vacuum blood collection tubes, etc. are all over 100. For many years, Class I and Class II devices with low technical content and low degree of differentiation accounted for a large proportion of the total domestic medical devices.
During the “Twelfth Five-Year Plan†period, China’s medical device market grew at an average annual rate of about 20%, and in 2015 it was around 350 billion to 450 billion yuan. The distribution of medical device manufacturers is extremely uneven, and the phenomenon of homogenization is more serious. In response to the current problems, domestic medical device enterprises should attach great importance to the research and development of medical device innovation, make full use of the relevant policies of the state to encourage innovation, increase the proportion of R&D investment, organize scientific research personnel to actively carry out innovative research, and attract the recruitment of high-end professionals as the focus of enterprise development. .
Under the background of the new medical reform, the coverage of the medical insurance system has expanded, and the increase in per capita funding and reimbursement has played a positive role in promoting the development of medical devices; the policy has strongly supported the development of the innovative medical device industry. As a basic supporting industry for the health service industry, medical devices have great potential for development. Driven by the orientation of national policies and market demand, China has become a huge medical device consumer market, and the medical device industry has developed rapidly. At the same time, in the context of the new medical reform, the “medical supplement†system is being corrected, and medical services and medical devices will usher in further rapid development. At present, China's medical device industry has initially established an industrial system with complete professional categories, perfect industrial chain and strong industrial base, and has become the basic industry, leading industry and pillar industry of China's national economy.
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