CES2017: Hisense Announces the World's Leading Position in China's First Dual-Color Laser TV Technology

The two-color 4K laser television announced this time, based on the existing blue laser module, adds a red laser module, so that the red is more fresh, the green is brighter, and the color gamut and brightness are greatly improved. Its brightness has been raised to 360 nits, reaching the brightness standard of high-end LCD TVs, and the 110% NTSC color gamut is far better than the 72% NTSC of ordinary TVs. The huge progress of these two core indicators marks the fact that laser televisions have caught up with or even surpassed high-end LCD TVs in quality, coupled with their enormous cost and price advantages, and truly have the power and capital to subvert TV.

Hisense plans to launch 70-inch, 88-inch, 100-inch, 120-inch, and 140-inch series products in 2017, and has started pre-research on three-color laser display to quickly amplify the market size of laser television by enriching product lines. As a global leader in laser television, Hisense has continuously launched three generations of laser televisions at CES since 2015, one small step a year and one big step for three years. “We have become the undisputed leader in the global laser TV market.” Liu Hongxin, president of Hisense Group, is confident in promoting the rapid growth of the global large-screen market.

“In 2017, it will be an important moment for the television industry. Global TV manufacturers will be at the 'crossroads' where technology routes and business development are different.” On the eve of the opening of CES 2017 on January 4th in the United States, Liu Hongxin, president of Hisense Group, officially announced Technology and product line.


In addition to the release of the two-color 4K laser television, Hisense has spotted QLEDs.

Liu Hongxin said that as a new semiconductor nanomaterial, quantum dots have many unique nano-properties and are important materials for next-generation display devices. At present, the preliminary application of the quantum dot material in the form of a quantum dot film has significantly improved the color quality of the LED television. Quantum dot materials will be applied to liquid crystal panels on a large scale through the QD CF method, which will significantly improve the picture quality. At the QLED stage, TVs can not only emit light and display flexibly, but also have lower costs, less energy consumption, better picture quality, and more form and stability. Therefore, QLED is more in line with user value.

"Hisense is entering the field of quantum dots and QLEDs, and it is also a natural continuation of ULED technology." Liu Hongxin said that ULED and quantum dot technology are perfect partners in terms of enhancing the quality of the picture. As early as a few years ago, Hisense began pre-study of quantum dot technology and achieved substantial results with upstream and downstream companies. Hisense's new generation of quantum dot display products will be officially launched in 2019, and QLED TV will be launched later.

(This article comes from Zhongguancun Online)

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