He Lun: The choice of "win-win brand"

“In the transition period, the dealers have undergone the greatest confusion while experiencing the greatest confusion.” On the afternoon of November 25th, the “Domestic Buyers” sponsored by Gaogong Research Institute, Gaogong Media and “LED Lighting Channel” weekly magazine On the procurement matchmaking meeting, Long Yuyu, general manager of Wuhan Oumangke Trade, said. During the conference, more than 60 provincial-level logistics companies from all over the country and some high-tech LED exhibition site brand exhibitors gathered together to talk about the dilemma faced by dealers during the transition period of traditional transition LED. Where is the breakthrough? problem.

Dealer representative: Zou Zhengwang, general manager of Changsha Candlelight Lighting Appliance, Long Yuyu, General Manager of Wuhan Oumanger Electronics, and Xiang Xiangbao, General Manager of Henan Universiade Optoelectronics, etc. “What kind of products do dealers need? How to support? Dealers from the traditional lighting distribution transformation LED lighting distribution difficulties and breakthroughs? Going to work or doing circulation, how to locate dealers?" and other series of practical issues talked about their own experience.

Representatives of the company: Lin Jilin, general manager of Mulinsen Lighting, He Lun, director of BYD Lighting Channel, and Zhang Jin, executive deputy general manager of Kunshan Chengtai Electric Co., Ltd., also explained how to attract high-quality merchants and create strong terminals from the perspective of enterprises. The concept of the brand.



(He Lun, Director of BYD Lighting Channel)


I mainly talk about the plight and response of agents at this stage. The first is to pay attention to the six main points: how to choose the agent brand; product quality stability; continuous interest growth; competitors' threat; the development of their own brands;

With the rational return of the LED market, the standardization of standards, the birth of LED products, the market share of LED lighting will increase substantially, and some small and medium-sized application manufacturers will withdraw due to the capital investment required for national standard or technology update. This stage.

At the same time, it is also a light quality life, the coming of a new era. Therefore, I believe that policy protection + market protection + capacity protection + support protection = high profit protection.

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