In mid-May, the flagship enterprises in the lighting industry, such as Benbang, Jinli, Songye and Songtian, located in the Leliu Lighting Industrial Park, kept sending and receiving goods as usual, and the low-key still remained. The clock was dialed back two years ago. In the 2008 Beijing Olympic Games, Songye Lighting and Benbang (Huaqiang) lighting all got a piece of cake. "There are many outsiders in the wall." So far, many people still know that these enterprises are coming from Leliu.
The lighting fixtures that emerged in the 1980s have gradually become one of the four pillar industries of Leliu. Leliu accounts for about one-third of the total production in the country every year. The products are distributed in various provinces and cities and foreign markets across the country. "Leliu Lighting" has occupied an important position in the industry and the market. In the face of the domestic enterprises have been climbing the peak of the optoelectronic industry and the rising industry leaders in the surrounding areas, how to hold the Leshan lighting and seize the commanding heights of emerging industries has become the focus of attention.
Too low-key influence on the influence of industrial clusters
Leliu's lighting industry has a history of more than 20 years and is known as the “Guangdong Lighting Capitalâ€. In China, a number of lighting manufacturers that have gone out of the market have long been famous. Nowadays, Leliu lighting fixtures enterprises are developing rapidly, industrial support is gradually improving, and industrial advantages are gradually becoming.
In recent years, the government has invested 500 million yuan to build a lighting industry park with an area of ​​3,000 mu, and introduced Benbang Electric Co., Ltd., Jinli Electric Co., Ltd., Xingyun Lighting Electric Co., Ltd., Songye Electric Co., Ltd., Matsuda Electric Co., Ltd. The company, Baishun Electric Co., Ltd. and other well-known leading domestic enterprises have settled in, and it is estimated that the newly added output value will reach 5 billion yuan and the profits and taxes will be 300 million yuan.
The insiders know that many lighting fixtures on the market come from Leliu, and the products are distributed in Leliu lighting of various provinces and cities and foreign markets all over the country. The quality and price of the products are highly competitive in the international and domestic markets. But few people know that the products they use come from Leliu.
The well-known brands and the huge product share have stagnated in the management of collective brands, which has become a great obstacle to their development. “Even 8 of the 10 people in and outside the province are using Leliu lighting products, but who knows where the production is Leliu?†said a boss who has been operating lighting fixtures for more than 20 years.
For Shunde citizens, many people know the influence of Leliu's small household appliances and hardware in the industry, but they are relatively unfamiliar with "Leliu Lighting". They seem to be more familiar with "Zhongshan Guzhen Lighting".
“Citizens don’t know that Leliu Lighting’ is not unrelated to the low-key of these companies,†said an industry source. In fact, with the exception of a few newspapers such as Benbang Lighting, it is rare to find the latest developments in Leliu lighting companies on the web-based search engines. In addition to knowing the "Old Town Lighting" in Zhongshan and the "Changzhou Lighting" in Jiangsu, there is not much to know "Leliu Lighting"; and the sudden emergence of the photovoltaic industry in the South China Sea, Gaoming and other regions has made the "Leliu Lighting" almost inundated.
Government guidance and support must be strengthened
However, on the pages of these companies' websites, it can be seen that the 2008 Olympic Games Athletes Village, China Central Television Station, and China Millennium Monument Lighting are all from Songye; in the national “Ten Cities and Ten Thousand Miles†project, the state’s Induction Lamps and LED Projects Has taken over more than 1 billion yuan project.
Among the big cakes in Shunde's lighting industry, there are more than 10 brands with annual sales exceeding 100 million yuan, of which Leliu has a large share, but the collective regional brand has been the soft underbelly of Leliu lighting electrical industry for many years.
“The reasons are complex, both in the overall environment and in the enterprise itself, but the typical regional characteristics are shown.†Insiders pointed out that the company has the strength to manufacture, but lacks a real first-class brand. The gradual dilution of manufacturing advantages and the transformation of enterprises are also urgent.
In 2008, when many domestic lighting companies defeated the lighting project of the 2008 Olympic Games, the state had historically won the Olympic Games main project, the Olympic Sports Center. In the 2000-2008 electric light source industry development research and market evaluation report, Guangdong Shunde Huaqiang Benbang Lighting Appliance Co., Ltd., although listed as "the largest enterprise in China's electric light source industry", the report believes that "the enterprise status and the world's top 500 Compared with enterprises, there is a big gap in terms of production scale, market share, sales revenue, and economic benefits."
According to a poll conducted by Leliu Lighting, the government’s support for the lighting and electrical industry has been relatively small for many years. Enterprises are “savagely growing†on their own, lacking planning, coordination and guidance. The vicious competition has occurred from time to time, and the price war has affected the improvement of the quality of the entire lighting electrician industry group.
In today's increasingly fierce market competition, many companies have begun to realize the impact of pre-existing competition and price wars on the healthy development of enterprises, and the desire of enterprises for government guidance and support has become stronger and stronger. “We are in the initial stage, but we are already developing industrial integration technologies and applications at the same time as we started.†Mr. Zhang, who has been turning to LED development since 2008, said. The role of talents for emerging industries is even greater, and the lack of talent in the lighting and electrical industry is an indisputable fact; it is also true that lighting electricians cannot retain talents.
There is an ambush before, and there is a chase after
In the development of the optoelectronic industry, "Xiangliu", "Leliu Lighting" is in the position of "before ambush, after the pursuit of soldiers." Only in a local competitor such as Yun, a research and development enterprise located in Ronggui High-tech Park in Shunde can see a series of LED lighting products: LED high-power street light, LED glare projection light, LED garden spotlight, LED garden street light, LED colorful bead bulbs... These new environmentally friendly and energy-saving lighting products have become a new representative of Shunde LED industry.
After 2000, more and more small and medium-sized enterprises have entered the LED field from the fields of household appliances and lighting. In the past two or three years, Shunde enterprises entering the LED field have a very high starting point. From the perspective of various towns and streets, there are manufacturers of LED products, among which there are more Lelius, which is related to the cluster development of Leliu lighting industry.
“The whole industry is currently in its infancy, and there is still no large-scale production.†The relevant person in charge of the Industrial Section of the Economic Promotion Bureau of Shunde District said. An ongoing survey of the region's optoelectronic industry shows that most of the Lelius companies that have turned from lighting companies to LEDs are basically in the stage of production and trial production, while the original innovation is insufficient, the imitation is excessive, and the enterprises are more The industrial cluster model with low brand, high output value and low added value is still a low-level development model. These become the resistance that the industry can not ignore in the emerging era.
When a representative of 22 enterprises in Leliu Street held a symposium on lighting and lighting enterprises, Cai Ganqiang, head of Guangdong Benbang Electric Co., Ltd., told Yuan Weilun, secretary of the party committee of Leliu Street, that the lighting industry is a Chaoyang enterprise with considerable development space. He suggested that deep cooperation between government and enterprises and peers should be strengthened to jointly create regional lighting brands and enhance corporate image, and develop products from low to high grades to jointly plan a new round of development.
The relevant person in charge of Leliujing also recognized the backwardness in regional brand building. He said that when the time is ripe, the government will join hands with the industry to declare the "lighting industry base." The idea of ​​Leliu’s proposed declaration can be traced back to three years ago. The local government realized that Leliu has become a production base for lighting fixtures in China. “Leliu can fully integrate the influence of these brands.†Leliu Street clearly stated that the lighting industry is a key development industry of the street industry, and the formal application has been launched last year. Now in 2010, once again regaining the topic, Leliu hopes to report with the company.
On the other hand, Leliu is eager to establish a district-level lighting industry chamber of commerce, and will develop a series of alliance standards and alliance sales in the future to promote the development of the local optoelectronic industry. At present, there are 6 provincial high-tech enterprises and 10 provincial private technology enterprises in the industry. The industry hopes to establish a chamber of commerce to promote the further development of the lighting industry.
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