Some people have compared the lighting industry imageally as "a bright industry for human beings", and it will change with the progress of society, people's living standards and the level of appreciation. The Chinese lighting industry has experienced the silence of the 1980s, and the quiet rise of the 1990s is in its first decade of the twentieth century. So, what are the problems in the current lighting industry? Aladdin Lighting Network has visited many experts on the existing industry problems.
First, the lighting industry is not mature
The lighting industry is still immature in the Mainland, and as a traditional industry, it is more "slowly hot" than the home appliance industry, and is in the development stage. In the industry, various factories are emerging one after another, and small workshops are ubiquitous. In particular, plagiarism in lighting is serious, and many companies only put into production when they make simple modifications to other people's products. Vicious competition, low-cost competition, resulting in the inferior quality of lighting products. Large enterprises can only continue to invest money, accelerate their own technology research and development process, and shorten the plagiarism process. This is also a helpless move.
Many people have expressed varying degrees of doubts about the emerging problems in the lighting industry. The answer is actually very simple. First, the industry is still immature, but it is a period of rapid development. Second, the industry has not yet formed a certain standard. National standards, industry standards, etc. are either missing, or the implementation and supervision mechanisms have not yet formed. The third is that the entry barrier is low, and the so-called producers who play guerrillas are popular. In order to chase high profits, they do not hesitate to make large-scale price wars to disrupt the market and earn profits. Fourth, mature dealers are fishing in troubled waters. They are too familiar with this. The operation of the industry is even more clear than the manufacturer's price of a crystal ball and an electroplated piece. For the lighting products of non-shaped products, the dealers are all dead, and naturally form a hotbed of inferior products, even Fish dragons and mixed beads, anyway, the people are not professional, can be a handful; five is too much production or industry people still lack sufficient sense of social responsibility and mission.
Second, from the capital market to the cultural management of the talent market
The lighting industry has to undergo three stages of development to mature, and each stage takes about ten years to complete.
The first stage is the opportunity market. At this stage, mainly relying on the management of experience, the company is preemptive. At this time, there are more opportunities than challenges, and the lighting industry has a relatively broad development space. The continuous development of the economy and the growing market are indeed a good opportunity for many companies.
The second stage is the capital market. The liquidity is relatively poor. The funds raised in the capital market are mostly used to solve the medium and long-term financing needs, so the liquidity and liquidity are relatively weak. The risk is high and the income is high. Due to the long financing period, the possibility of major changes is also high, the market price is easy to fluctuate, and investors need to bear greater risks. At the same time, as a reward for risk, its income is also higher. At this time, the scientific management concept can accelerate the reshuffle of the industry.
The third stage is the talent market. From 2000 to the present, the industry is at a mature stage, transitioning from capital markets to cultural management of the talent market. At this time, corporate culture and industry culture are very important. Enterprises have begun to pay attention to brand awareness, and corporate decision makers, leaders, and personnel management have become an important aspect.
Management is also productivity, advanced enterprise management and process operations, standard quality control, material control, finished product control... These links are well done, which can lead to significant improvements in other links, including thinking and daily work behavior. Or an improvement in the atmosphere. The current lighting and lighting companies are far from the mature industry. It is an urgent task to know more about or understand the production management experience of some advanced enterprises at home and abroad.
Lighting lighting companies in the management who first regulate who will benefit first, will also seize the new commanding heights. The improvement of production management will inevitably promote the improvement of product quality. This is an indisputable fact. If we want to eliminate inferior lighting products, we must first grasp the source, control the quality of products in the production process, standardize operations or form a certain Quality management system.
Third, policy guidance is the wind vane In the national top ten industrial revitalization plan, the light industry revitalization plan was reviewed and approved earlier. In this plan, it is proposed to set up industrial upgrading projects for home appliances, lighting and other industries. It is planned to reduce the output of ordinary incandescent lamps by 15% this year compared with 2008, compact. The output of fluorescent lamps increased by 30% compared with 2008, and the incandescent lamps were phased out and the mercury emissions were reduced by 20%. From this policy point of view, energy-saving, environmentally friendly lighting products will continue to usher in development opportunities. For the lighting industry, this is also the best "Chinese era"! For the consumer market, this is the best "China opportunity"! The major manufacturers must seize the best opportunities in this best era, Turn expectations and efforts into reality. But to get to the road to success requires a lot of effort: 1. Lead the domestic market and correctly treat and apply new light sources; With the advancement of science and technology and the rapid development of the economy, people's requirements for lighting will become higher and higher in the future. Enterprises can only keep pace with the times, and only continuous innovation can adapt to the lighting market demand. Some experts said that the fierce competition in the lighting industry in the future lies in how to do a good job of brand effect. If enterprises can establish their own stable and perfect service system, then in this case, China's lighting will also develop at a more rapid speed. Therefore, it is of vital importance for lighting companies to change from the capital market to the cultural management of the talent market.
The guidance of local policies is very important, and the policy is a weather vane, which can encourage enterprises to do better and bigger. The government must promote positive policies and increase incentives for the market. The vast market can be truly opened, the needs of consumers are met, and manufacturers will win more production capacity and sales market.
Under the guidance of the revitalization plan, lighting companies should pay more attention to how to reduce pollutant emissions, improve the life of lighting products, etc., and achieve a win-win situation of social and economic benefits is the development direction of lighting enterprises in the future.
Fourth, the correct use of new light sources
As an emerging light source, LED has its unique features, showing a very strong development momentum and facing great market opportunities. The country has also introduced a number of policies to lead the development of LED.
Although the production and promotion of LED lighting in China is still in its infancy, the businesses in Central South and Southwest China have generally seen their good market prospects. From the original lighting shop accessories, it gradually developed into a brand store business model. In the sales channel, we began to focus on the development of engineering projects and strive to tap hidden channels. With the influence of the industry's general trend, merchants' confidence in LED sales is increasing.
2. Product and brand strategy, enterprises must be bigger and stronger, have their own brand culture;
3. Vertical industrial chain integration and integrated manufacturing system.
4. Globalization.
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