OLED's large-scale replacement of liquid crystal is a matter of nailing?

Judging from the major events in the OLED industry this year, the old LCD technology was replaced by an OLED (Organic Light Emitting Diode) screen sooner or later. In the next year, Apple will also use the OLED screen for the first time in the mobile phone to eliminate the LCD screen. According to Taiwan reports, PIDA, a related industry organization, said that OLED screens are gradually becoming popular in the TV field. By 2020, 68% of all TV models sold will be OLED TVs, including in the high-end TV segment. OLED will be more dominant.

It is understood that in 2015, global screen manufacturers have delivered a total of 260 million OLED display screens, the market size is 11.7 billion US dollars, this year's shipments will increase to 370 million, and by 2020, delivery will increase To 1.25 billion OLED screens, the market size increased to $61.4 billion. In fact, OLED is not a brand-new display technology. OLED prototype TVs have appeared many years ago. However, the manufacturing cost of OLED display panels has been too high for a long time, and the price of TVs has remained high. In the LCD VS OLED war in the TV market, LCD technology relies on 4K ultra-high-definition innovation to further extend its vitality, and OLED has not been able to replace LCDs on a large scale.

However, in recent years, OLED screen technology has made important progress, and manufacturing costs have begun to decline. This kind of screen is going along the order of smartphones to TV sets, eroding the share of LCD panels. Among the global TV manufacturers, the most active OLED for OLED is South Korea's LG Electronics, which ranks among the best in OLED TV R&D and sales, and has invested heavily in building OLED screen production lines.

According to reports, in the face of LG's OLED gambling, Samsung Electronics has also adjusted its strategy and began to increase the production of large-size OLED panels, and will enter the field of OLED TVs in the future. Compared with traditional LCD technology, OLED screens are more beautiful and consume less power. In addition, they can be flexibly or deformed, which brings a huge space for product design and development.

Flexible OLED display

At present, the application of OLED in the field of TV is not popular, but many mobile phone manufacturers have adopted OLED screens. As everyone knows, Apple will launch an iPhone 8 that will commemorate the 10th anniversary of the iPhone launch next year. The phone will use an OLED screen. Samsung Electronics has already received an exclusive order for 100 million screens. It is reported that all are curved screens made of plastic material. The adoption of more energy-efficient OLED screens will also alleviate the old problem of insufficient battery life of Apple's mobile phones.

Under the temptation of Apple's orders, LG Display, Japan Display and Sharp are also investing heavily in the technology and production of OLED screens. It is reported that Sharp is considering building an OLED screen manufacturing plant in mainland China. According to industry analysts, the manufacturing cost of OLED screens is still significantly higher than that of liquid crystals, but with the expansion of production and technological advancement, production costs will be reduced year by year. In contrast, the technology and cost competitiveness of LCD panels are no longer more competitive. Great room for improvement.

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