At the beginning of the new year of 2010, the e-commerce industry in China is like a red ocean. Suning, a veteran home appliance and retailer of 3C products, officially entered the e-commerce field with the identity of Suning. One year later, Suning Tesco handed in a transcript of RMB 5.9 billion in annual sales. In a controversial dispute, Suning Tesco once again pushed itself to the cusp of its reputation. The sales target of RMB 30 billion in 2012 made it possible for the entire country to reach China. The e-commerce industry is awkward. Can not help but think about the industry, Suning Tesco how much chess in the next game.
It may be that the method of “giving tigers a banner†has become the unspoken rules of the e-commerce industry, which has caused many companies to doubt the sales target of RMB 30 billion in the second year of Suning’s establishment, but some of them are skeptical. The desperation took place on the day of the foundation laying ceremony of Suning's new headquarters. It was the strength of the Suning Group and its determined determination. In short, this time Suning is coming true and that it will reach a grand blueprint of RMB 300 billion by 2020.
Suning Group laid the foundation for the new headquarters of 200,000 square meters in Xuzhuang Software Park in Jiangsu Province, marking Suning's implementation of the strategic thinking of the three platforms. In the near future, 2014, it will become the strategic hinterland of Suning's Tesco, which has a sales target of RMB 300 billion to accommodate 20,000 Suning employees.
Suning's executive vice president Li Bin's 20-year precipitation of Suning's five core attributes talks about Suning's core advantages. It may be the most common one for Li Bin to answer media questions, and it is also one of Li Bin's favorite questions to answer. Seeing that self-confidence and joy, it overflows with words. Suning Group has 20 years of retail experience in home appliances and 3C products, as well as a magnificent 10-year development plan for the future. In the 20 years since Suning grew up from youth to adulthood, Suning was given more branding than strength.
Li Bin cited five points with one hand, including business, logistics, merchandise, procurement, and services. Li Bin confidently stated that no one can shake up the close cooperation between Suning and its suppliers in 20 years; no one can establish three platforms like Suning to use IBM and SAP and other global advanced solution vendors to optimize business processes; no one It is possible to have better procurement advantages than Suning's double-line companies. Of course, Suning's future needs to face the need to optimize logistics and services in the e-commerce sector.
Suning Tesco will become a one-stop shopping "department store"
What is Suning's dream to enter the e-commerce field? The sales of 5.9 billion yuan in the first year was obviously not what Suning Tesco wanted, until the sales strategy of 30 billion yuan came to the surface. This giant crocodile only showed its own flaws for the first time. The existing home appliances and 3C products can not only supplement the traditional channels, but also cannot realize the dream of Suning's “one-stop shopping for department storesâ€. The future Suning Tesco will go into the fields of technology products, home appliances, daily life, and ticketing services that consumers need. In the process of gradual improvement, everyone will feel the growth of Suning's e-commerce, until one day consumers can sit at home and open Suning's website to buy everything they want.
Of course, the premise for achieving this goal is that Suning will also become an open e-commerce platform, allowing third-party suppliers to intervene to improve product structure, including brand and supply channels. The difference is that with the management experience of Suning Group's 20-year retailer. There are uniform standards here; unified services; and a consistent window image. In Suning Tesco, consumers can feel the uniform standard, and the open e-commerce platform is only a complement to the category. All this can be seen in June 2012.
Suning Tesco has the most complete e-commerce system Do not underestimate Suning Tesco's Yifubao Including us, many companies are puzzled to ask Li Bin, the existing payment method has been very perfect, and consumers Online spending habits also have rules to follow. Why do we have to work hard to build a payment system? In the view of Suning Tesco, payment is an indispensable link in the e-commerce platform. The value of Yifubao lies in the integrity of the Suning e-commerce industry chain. Suning Tesco has the most complete e-commerce platform ecosystem from procurement, smart management, payment, logistics and after-sales service, which is the cornerstone for supporting long-term business advancement.
As Li Bin did in this analogy, the lack of one of the five core links does not show any harm in the short term. If there is no logistics, it can be contracted to a third-party company, but this will become an uncontrollable link. If there is no problem, it will be too late to repent. When the plate is big, changing the rules is like "long pain is worse than short pain." Suning Tesco adheres to its long-term development strategy, and we must control each of these aspects.
"E18" starts the rules of Suning's e-commerce. After entering 2012, Suning's promotion strategy has surpassed that of sales promotion and rebates. Many people are talking about behind the scenes, is it not Suning's "Everything"? Li Bin responded calmly to everyone's concerns. Suning Tesco is crazy about "starting on the 18th," and the future will also be a sign of a monthly sales promotion. "E18" is equal to "every18", so that every month on the 18th crazy, regular monthly promotions, double-month crazy promotions, so that consumers visit Suning.com to become a shopping habit.
Going downstairs to Suning's headquarters, he looked up and saw plans for the new headquarters to be completed in 2014, to carry the dream of hosting the Suning people. In Suning's corporate culture, one of them insists on cultivating its own employees. Just like Li Bin, who controls Suning's e-commerce, he is a microcosm of all Suning people. He constantly runs for dreams.
It may be that the method of “giving tigers a banner†has become the unspoken rules of the e-commerce industry, which has caused many companies to doubt the sales target of RMB 30 billion in the second year of Suning’s establishment, but some of them are skeptical. The desperation took place on the day of the foundation laying ceremony of Suning's new headquarters. It was the strength of the Suning Group and its determined determination. In short, this time Suning is coming true and that it will reach a grand blueprint of RMB 300 billion by 2020.
Suning Group laid the foundation for the new headquarters of 200,000 square meters in Xuzhuang Software Park in Jiangsu Province, marking Suning's implementation of the strategic thinking of the three platforms. In the near future, 2014, it will become the strategic hinterland of Suning's Tesco, which has a sales target of RMB 300 billion to accommodate 20,000 Suning employees.
Suning's executive vice president Li Bin's 20-year precipitation of Suning's five core attributes talks about Suning's core advantages. It may be the most common one for Li Bin to answer media questions, and it is also one of Li Bin's favorite questions to answer. Seeing that self-confidence and joy, it overflows with words. Suning Group has 20 years of retail experience in home appliances and 3C products, as well as a magnificent 10-year development plan for the future. In the 20 years since Suning grew up from youth to adulthood, Suning was given more branding than strength.
Li Bin cited five points with one hand, including business, logistics, merchandise, procurement, and services. Li Bin confidently stated that no one can shake up the close cooperation between Suning and its suppliers in 20 years; no one can establish three platforms like Suning to use IBM and SAP and other global advanced solution vendors to optimize business processes; no one It is possible to have better procurement advantages than Suning's double-line companies. Of course, Suning's future needs to face the need to optimize logistics and services in the e-commerce sector.
Suning Tesco will become a one-stop shopping "department store"
What is Suning's dream to enter the e-commerce field? The sales of 5.9 billion yuan in the first year was obviously not what Suning Tesco wanted, until the sales strategy of 30 billion yuan came to the surface. This giant crocodile only showed its own flaws for the first time. The existing home appliances and 3C products can not only supplement the traditional channels, but also cannot realize the dream of Suning's “one-stop shopping for department storesâ€. The future Suning Tesco will go into the fields of technology products, home appliances, daily life, and ticketing services that consumers need. In the process of gradual improvement, everyone will feel the growth of Suning's e-commerce, until one day consumers can sit at home and open Suning's website to buy everything they want.
Of course, the premise for achieving this goal is that Suning will also become an open e-commerce platform, allowing third-party suppliers to intervene to improve product structure, including brand and supply channels. The difference is that with the management experience of Suning Group's 20-year retailer. There are uniform standards here; unified services; and a consistent window image. In Suning Tesco, consumers can feel the uniform standard, and the open e-commerce platform is only a complement to the category. All this can be seen in June 2012.
Suning Tesco has the most complete e-commerce system Do not underestimate Suning Tesco's Yifubao Including us, many companies are puzzled to ask Li Bin, the existing payment method has been very perfect, and consumers Online spending habits also have rules to follow. Why do we have to work hard to build a payment system? In the view of Suning Tesco, payment is an indispensable link in the e-commerce platform. The value of Yifubao lies in the integrity of the Suning e-commerce industry chain. Suning Tesco has the most complete e-commerce platform ecosystem from procurement, smart management, payment, logistics and after-sales service, which is the cornerstone for supporting long-term business advancement.
As Li Bin did in this analogy, the lack of one of the five core links does not show any harm in the short term. If there is no logistics, it can be contracted to a third-party company, but this will become an uncontrollable link. If there is no problem, it will be too late to repent. When the plate is big, changing the rules is like "long pain is worse than short pain." Suning Tesco adheres to its long-term development strategy, and we must control each of these aspects.
"E18" starts the rules of Suning's e-commerce. After entering 2012, Suning's promotion strategy has surpassed that of sales promotion and rebates. Many people are talking about behind the scenes, is it not Suning's "Everything"? Li Bin responded calmly to everyone's concerns. Suning Tesco is crazy about "starting on the 18th," and the future will also be a sign of a monthly sales promotion. "E18" is equal to "every18", so that every month on the 18th crazy, regular monthly promotions, double-month crazy promotions, so that consumers visit Suning.com to become a shopping habit.
Going downstairs to Suning's headquarters, he looked up and saw plans for the new headquarters to be completed in 2014, to carry the dream of hosting the Suning people. In Suning's corporate culture, one of them insists on cultivating its own employees. Just like Li Bin, who controls Suning's e-commerce, he is a microcosm of all Suning people. He constantly runs for dreams.
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