As living standards continue to rise, consumers are placing higher demands on home comfort, especially when it comes to television. The expectations for a good TV have evolved beyond just basic functionality. Today’s ideal TV needs to be smart, powerful, and most importantly, large enough to deliver an immersive viewing experience. Let’s take a closer look at what the market has to offer.
In 2018, there was a significant surge in demand for large-screen TVs, making them the new mainstream. Thanks to advancements in display technologies like 4K ultra HD, big screens are now more accessible than ever. In 2017, many TV manufacturers launched models with screen sizes of 55 inches or larger, signaling a clear shift in consumer preferences. As a result, many buyers started thinking, “buy big or don’t buy small,†to avoid being left behind by rapid technological changes. According to a report from Aowei.com, even though the overall color TV market shrank in 2017, the demand for high-end, differentiated products continued to grow.
Over the past decade, the average size of color TVs has increased by about one inch per year. Ten years ago, 41- to 50-inch models were the norm, but last year, 55-inch TVs dominated the market. This year, more users are choosing 65-inch models, and the 55-inch and 65-inch sizes now hold the largest share in the new living room segment. With global trends pushing for larger panels, OLED and 8K TV technologies are also gaining momentum, reinforcing the idea that large-screen TVs are here to stay.
Looking at the current market, internet-based brands like LeTV have become top choices for many consumers. Their Super X55L/X65L and X55N/X65N series are popular for their sleek, minimalist design. These models feature narrow bezels, slim bodies, and elegant leopard bases, offering a modern and sophisticated look that blends well with any living space.
In terms of picture quality, these TVs retain the advanced color management engine known for its vivid and detailed visuals. All models support HDR technology, delivering more realistic and natural images. To address the lack of HDR content, the new models introduce SDR-to-HDR conversion technology, which enhances standard content to look more dynamic and lifelike. Additionally, they include advanced image settings typically found in Japanese and Korean premium brands, allowing users to customize their viewing experience based on personal preferences.
Performance-wise, the new series continues to use Mstar quad-core processors and comes with 16GB of flash memory as standard. The remote control has also been upgraded—its design is more ergonomic, with a more intuitive layout for easier one-handed operation. It also includes Bluetooth voice control, making it simpler for users to navigate and interact with their TV seamlessly.
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