As living standards continue to rise, consumers are placing higher demands on home comfort, particularly when it comes to television. The expectations for a TV are no longer limited to just basic functionality. Today’s preferred TVs need to be smart, powerful, and most importantly, large enough to deliver an immersive viewing experience. Let’s take a closer look at the trends in the market with insights from Xiaobian.
User demand for large-screen TVs has surged in 2018, making big screens the new mainstream. With advancements in display technologies like 4K ultra-clear, large screens have become more accessible than ever. In 2017, many TV manufacturers launched models featuring 55-inch or larger screens, signaling a clear shift in consumer preferences. For this reason, many buyers are now opting for “buying big†rather than “buying small,†to avoid being left behind by rapid technological progress. According to a report from Aowei.com, while the overall size of China's color TV market declined in 2017, the demand for high-end, differentiated products continued to grow.
Over the past decade, the average screen size of color TVs has increased by about one inch per year. In the past, 41- to 50-inch TVs dominated the market, but by last year, 55-inch models became the standard. This year, more users are choosing 65-inch TVs, and these two sizes now represent the largest share of the market. As global trends push for larger TV panels, OLED and 8K technology is gaining momentum, further cementing the dominance of large-screen TVs in 2018.
Looking at the current market, LeTV Super X55L/X65L and X55N/X65N models from the internet brand have become top choices for many consumers. These models maintain the sleek and minimalist design of the Super TV line, with narrow bezels, slim bodies, and dynamic leopard bases that exude a classic yet modern aesthetic.
In terms of picture quality, they still feature the unique color management engine known for its vivid and detailed visuals. All models support HDR technology, delivering more natural and realistic images. To address the shortage of HDR content, the latest models introduce SDR-to-HDR conversion technology, allowing standard content to be displayed with HDR-like effects. This enhances the overall viewing experience and ensures better compatibility with existing media.
Additionally, the new series includes advanced image settings typically found in Japanese and Korean premium brands. Users can customize image parameters based on their personal preferences, catering to different tastes and ensuring a more personalized experience.
On the performance side, the new models still use Mstar quad-core processors and come standard with 16GB of flash memory. The remote control has also been redesigned with a more compact and intuitive shape, making it easier to handle with one hand. The button layout is more user-friendly, and the remote now features Bluetooth voice control, allowing for seamless and convenient TV operation.
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