Not long ago, Wang Congqing, president of htcvive China, suddenly took a photo in a circle of friends. It can be seen from the photos that in addition to a laptop computer and HTC mobile phone, there is a product similar to the mobile vr helmet, and the logo is marked with Tmall and htcvive. Caused by outside speculation, is this mobile vr product jointly launched by the two companies?
Although the outside world has speculated that HTC wants to push the mobile vr, the president of htcvive China, Wang Congqing announced on Friday that Vive is launching a wireless vr upgrade kit that can replace the existing htcvive head-mounted cable. The expected mobile vr did not appear this time, but the outside world is still particularly concerned about when HTC pushes mobile vr. After all, HTC push mobile vr is more interesting.
In fact, as early as March of this year, the media interviewed Bao Yongzhe, vice president of HTC Virtual Reality New Technology Department, about whether HTC would consider moving vr. He also gave a positive answer and confirmed that he has been researching such products internally:
"Mobile vr this piece we have been watching, has been studying how to do mobile vr. We believe that our technology, compared with the market, should not be bad. However, we are not satisfied with it, no matter Whether it is interaction or immersion, we have not yet reached our standard. Our team has always wanted to develop a product that meets our internal standards, and we will really step into this part."
Of course, this time HTC just launched a Vive wireless vr package, according to common sense, not HTC's new vr. In fact, compared to Oculus Rif and PSvr, htcvive is the earliest high-end vr device, and the outside world is particularly expecting HTC to push vr new products. As for the vr daily report, HTC is likely to push the mobile vr mainly for the following reasons.
Internal factors: HTC push mobile vr is reasonable
HTC has extended the layout to the mobile vr platform and launched the Viveport M test version for Android phones.
Although HTC's touchstone for the vr market is hardware, they have always attached great importance to the content itself. In addition to working with the Steam platform, HTC also has its own desktop vr platform Viveport, and there are countless offers for content developers. However, they do not seem to be satisfied with this. HTC recently extended its layout to the mobile vr platform and launched a Viveport M test version for Android phones. Now it seems that HTC first retired the mobile vr platform just to pave the way for its own mobile vr head, after all, the combination of hardware and platform is considered a complete experience device.
There is also HTC mobile phone business, mobile phone bundled mobile vr may also counterattack
Why push mobile vr, it is estimated that many people think of HTC's own mobile phone. Recently HTC just released the third quarter 2016 financial report (as of September), and the financial report shows that the company's revenue growth is negative 18%, although the year-on-year growth of 4%, but unfortunately is still at a loss. According to the current development trend, the possibility that HTC wants to rely on single-handed strikes on smartphones is too low. Why is HTC mobile phone sales so low, of course, the reason is due to a large reason, on the other hand, because of the rapid development of competitors, it has seized market share. If HTC's second vr product is pushed by the mobile end, it can not only bundle its own mobile phone to a certain extent, but also bring a new vitality to the smart phone. After all, a good marketing strategy is likely to turn over successfully.
External factors: Google, Samsung, domestic mobile phone brands are all on the mobile side HTC has both pressure and motivation
Now the development of mobile vr is represented by Google, Samsung and domestic mobile phone manufacturers, and they have all launched their masterpieces. Google’s carton sales have now exceeded 5 million units, and Samsung’s Gear vr is also a million. Mobile vr in the user's concept, should be considered willing to experience the purchase of vr preferred. According to GfK China monitoring data, from January to April 2016, the vast majority of vr products sold in the online market were vr boxes, which accounted for 99% and 83% of the total retail and retail sales in the overall market. The average product price was 127. yuan. PC vr glasses are relatively slow due to the relative lack of content and high price. The distribution of retail volume and retail sales is only 1% and 17%, and the average price of products is 2150 yuan (excluding PC).
Like Samsung, Huawei, Xiaomi, and ZTE have all launched mobile vr products, and they are all bundled with their own mobile phones. Although they don’t know whether the bundles increase the sales of mobile phones, this also adds to their own mobile phones. Topic and exposure, and if the player wants to buy a brand of vr products, naturally there is a mobile phone of the brand, or buy a mobile phone to match the use. With Google's daydream platform, it has set standards for mobile vr headphones and mobile phones. To a certain extent, it will greatly improve the performance of mobile vr and bring users a better vr experience.
Although HTC seems to be a slower step in mobile vr than other mobile phone manufacturers, it was also in the early stage of research and development. Perhaps the main research and development of the second generation products is focused on mobile vr. Compared with htcvive, Oculus Rift and PSvr, the current mobile vr product performance has obvious weaknesses. For example, the space location tracking system is the biggest problem currently facing. It does not allow users to freely and automatically in the virtual space. Restricted and so on. Therefore, if HTC can be based on the improvement of product performance, it may not be in the disadvantage.
Mobile vr future development prospects
Mobile vr is the biggest advantage compared to PCvr and vr all-in-one. In terms of price and portability, if it can improve the technical content of vr performance, it will have a greater advantage, and users are more willing to Pay the bill. Li Weixing, global vice president of Qualcomm, believes that mobile smart devices (mobile phones, tablets, etc.) are accelerating the popularity of vr. The main reason is that the scale of mobile smart devices, the rapid design cycle and the mobilization characteristics of content consumption are beneficial to vr. The popularity of the mass, mobile vr helmet allows users to enjoy vr freely anytime, anywhere, which will drive the development of immersive experience.
At present, Google Carton and Samsung Gear vr have popularized the concept of mobile vr for consumers to a certain extent. Users have a general understanding of the mobile vr experience. Hardware vendors should focus on improving product performance and increasing users. For the viscosity of mobile vr, which drives the development of mobile vr in the future. Whether the mobile vr can represent the development trend of the next generation of virtual devices is unknown, but it still has the potential for development. The key is to see if the product quality can be improved.
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