80 rise after the promotion of dishwasher sales? 107% increase over the past 10 months

Tencent Digital (Zhou Shuo) November 21st, the first session of the Jingdong dishwasher section opened. Representatives from China Household Electrical Appliances Research Institute, China Yikang and other industrial organizations, and Siemens Home Appliances, Midea, Haier and other manufacturers attended the meeting. Dishwashers have been tepid in the domestic market for many years, but in recent years there have been noticeable changes. The strong growth in 2016 has been reflected. Therefore, the rapid growth of dishwashers in the domestic market has brought tremendous business opportunities. The promotion of products into thousands of households is the core purpose of Jingdong Holding the Dishwasher Festival.

Although China had already entered China as early as the late 1980s, the performance of dishwashers in the Chinese market has remained tepid due to constraints such as consumer habits, use of the environment, and consumer purchasing power. This situation has suddenly changed considerably in recent years. According to the data from China Food and Health Monitoring, in 2015, the retail sales of the dishwasher market reached 1 billion yuan, and the retail volume reached 210,000 units, an increase of 74% and 70.3% year-on-year respectively. In the first 1-10 months of 2016, the retail sales of the dishwasher market reached 1.56 billion yuan, a year-on-year increase of 107.2%, of which, online sales accounted for 27.6%, an increase of 158.9% year-on-year.

The high-speed growth of the dishwasher e-commerce channel is also reflected in the Jingdong platform's data: In 2016, the overall dishwasher market became more and more focused and the weekly traffic increased by nearly 10 times. In 2016, the Jingdong sales increased by 300% compared to the same period in 2016. In 2016, the Jingdong sales exceeded 10,000 units for the double eleventh day, among which Siemens Home Appliances, which had an exclusive title for the dishwasher section, performed outstandingly; compared with the beginning of the year and the beginning of 2016, the concentration degree of the big cities gradually decreased, and the sales volume of small and medium-sized cities began to increase. , Dishwashers began to show the trend of popularization in small and medium-sized cities.

There are several key factors in the gradual popularity of dishwashers, first of all thanks to the rise of young consumers and the middle class after 80s and 90s, and the changes in consumption patterns and lifestyles that they bring. Among the consumers of online shopping dishwashers, white-collar workers, teachers, and financial practitioners accounted for a relatively large proportion, among which graduate students accounted for nearly 34%, which is significantly higher than that of consumers who purchase traditional home appliances online. This is a large part of consumer groups. The feature is that it is more desirable to use “half an hour” after a meal for leisure activities such as reading, walking, and communicating with others instead of wasting the dishes. Of course for the product fee water detergent

In 2016, Jingdong introduced a total of 16 high-quality dishwasher brands including Siemens Home Appliances, Haier, Fantasico, Midea, Boss, Panasonic, Oaks, Galanz, Nine Yang, Vantage, etc., so that ordinary users choose to wash dishes. When it comes to machine products, it is advisable to look for these well-known brand products either from the point of view of the electricity supplier or the media. After all, the dishes come into contact with the mouth every day, which is related to family health and safety.

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