(Text / high- tech LED reporter Sun Yanwei) just after the New Year's Dehao Runda (002005.SZ), seems to enter a season of order harvest.
After signing a contract with Beijing Tianxu Hengyuan Energy Saving Co., Ltd. for a total amount of 395 million yuan at the end of February, Dehao Runda LED lighting products successfully succeeded in the US and Japan market in early March, respectively with Shing Image International and Japan. The Double Bird Company has signed 283 million yuan of LED lighting products agents and procurement contracts, totaling 566 million yuan.
"LED lighting products sold to the US and Japan, some will use LED chips of Dehao Runda's independent intellectual property rights." Deng Fei, deputy general manager of Dehao Runda, said to "High-tech LED" that this time, Dehao Runda LED chips and LED lighting products have broken through the most stringent US and Japanese markets for LED patent protection, and are also a huge breakthrough for Chinese LED upstream manufacturers in the international market.
Deng Fei revealed that in order to expand the international LED lighting market and avoid patent disputes, the company's top management also deliberately visited Japan to visit international LED manufacturers such as Nichia and Toyota Synthetic. The relevant agreements with the above-mentioned international companies including purchasing the other party's chip products were signed, and the market was also divided.
"This is also the reason why the international LED giants agree that Dehao Runda chips enter the international market. As for the overseas LED lighting products, what kind of chips will be used, depending on the needs of customers, we also have some LED chips purchased by Philips lumileds. Deng Fei said.
However, Liang Bingwen, a researcher at the Suzhou Institute of Nanotechnology at the Chinese Academy of Sciences and chairman of Suzhou Najing Optoelectronics, still holds a conservative view on the successful breakthrough of the patent barriers in the international market by Dehao Runda LED chips. "If Chinese LED chip manufacturers want to enter the US-Japan market, they must obtain authorization from international LED manufacturers." Liang Bingwen pointed out that patent licensing is a very serious matter, must have legal documents, and must be registered in international patent-related organizations. "Business cooperation and patent authorization are completely different things, and it is impossible to mix them together."
Patent barrier
Liang Bingwen pointed out that patent authorization itself is an exchange of interests between companies. From commercial cooperation to patent authorization, a process is also needed. "It is estimated that Dehao Runda also hopes to strengthen communication with international LED manufacturers through business cooperation. Patent authorization paves the way."
For the same reason, domestic LED chip leader Sanan Optoelectronics (600703.SH) invested US$9 million in the US at the end of last year to establish a wholly-owned subsidiary in the United States. Sanan Optoelectronics said that the establishment of the US subsidiary is mainly to enhance the company's research and development strength, to facilitate the company to apply for local LED product patents, forming a self-technical protection barrier.
However, this move is generally regarded by the domestic LED industry, Sanan Optoelectronics is ready to seek the international LED manufacturers patent authorization, expand the international market signal.
Because, in the past 15 years, the global LED patent lawsuit has not disappeared, and the number of LED patent cases generated worldwide has reached 168. Last year, OSRAM, Cree, Nichia, Toyota Synthetic and Philips each reached an LED patent cross-licensing agreement. So far, the world's top five LED giants have basically formed a new patent crossover network.
On the contrary, the number of patents of Chinese LED companies is small. For example, Ruifeng Optoelectronics, Hongli Optoelectronics, Lehman Optoelectronics, Ganzhao Optoelectronics, Sanan Optoelectronics and Dehao Runda have a total of 707 LED patents in 2010 and only 77 invention patents. Dehao Runda, which owns 44 invention patents, mainly originated from the acquisition of a South Korean EPIVALLEY company.
Wang Donglei, Chairman of Dehao Runda, also said to "High-tech LED" that Dehao Runda's acquisition of South Korea's EPIVALLEY company is mainly for patents, with patented body protection, and Dehao Runda's LED application products may be sold. foreign market. However, Liang Bingwen pointed out that the patent of South Korea's EPIVALLEY company could not be separated from the original patent of the international LED giant, which was not enough to escort the international expansion of Dehao Runda LED chip.
"In the international market, sales must have patented body protection." Zhang Mingtai, product marketing director of Zhen Mingli (01868.HK), revealed that Ming Mingli had signed more than 1,000 patents with Philips in early March, and can use Philips to open all the products to the industry. LED-related LED light source and patented technology for various bulbs.
Zhang Zhitai pointed out that the patent license granted by Zhen Mingli is only white light, and does not involve the LED chip level. In other words, the true Mingli LED chip has not obtained the international market patent admission.
International order
From the above point of view, it is difficult to confirm whether the LED chip of Dehao Runda really breaks the patent barrier of the overseas market. However, it is a fact that Dehao Runda has received large orders from the US and Japan.
The announcement of Dehao Runda shows that Shing Image International Inc. of the United States has become the exclusive agent of Dehao Runda, which is responsible for providing Wal-Mart with LED lighting products from Dehao Runda and related after-sales services. Shing Image's products include 19 LED lighting products such as bulbs and spotlights, and promised no less than US$45 million (approximately 283 million yuan) for 18 months from June this year.
The Japanese Double Bird Company has had a five-year partnership with Dehao Runda, and has been purchasing small home appliances from Dehao Runda. The two-bird company and Dehao Runda agreed that the cooperation business volume will increase by 30%-40% in 2012, and the business volume in the next three years, including 2012, will reach US$45 million.
According to the announcement, Dehao Runda will support the company to expand its LED lighting business in residential and commercial areas, including LED desk lamps, bulbs, ceiling lamps, chandeliers and lamps. In addition, Dehao Runda is working with Double Bird to develop a new series of LED lighting products.
Deng Fei said that as the leading consumer brand in Japan, the existing LED lighting retail channel has become a good entry point for Dehao Runda to enter the Japanese market.
"If the overseas market has not yet expanded, it will pay the patent licensing fee first. It is a very uneconomical business for the Chinese LED chip companies that are short of money." An industry veteran pointed out that the patent licensing fees are not moving. Millions of dollars, if Dehao Runda first through the small household appliances channel, first obtain a certain overseas market sales and scale, and then seek patent authorization from the international LED giant, "it is also considered to be wool on the sheep."
Therefore, regardless of the LED lighting products that Dehao Runda is now exporting to overseas markets, whether to adopt Dehao Runda's own LED chips is not a problem in the short term. The key is whether Dehao Runda LED lighting products can form a certain scale in overseas markets. At that time, after obtaining the international LED giant patent license, it is not too late to replace the LED lighting products sold overseas with the LED chips of Dehao Runda.
Because Dehao Run has reached the MOCVD equipment (LED epitaxial wafer production equipment) of 48 units, 10 of which have been officially mass-produced, and the subsidiary Dalian Dehao Optoelectronics LED chip project is officially put into operation, and the huge production capacity needs to be stable. Downstream markets and estuaries. If Dehao Runda wins the patent license of the international LED giant, domestic downstream LED application manufacturers will naturally gather with Dehao Runda.
After signing a contract with Beijing Tianxu Hengyuan Energy Saving Co., Ltd. for a total amount of 395 million yuan at the end of February, Dehao Runda LED lighting products successfully succeeded in the US and Japan market in early March, respectively with Shing Image International and Japan. The Double Bird Company has signed 283 million yuan of LED lighting products agents and procurement contracts, totaling 566 million yuan.
"LED lighting products sold to the US and Japan, some will use LED chips of Dehao Runda's independent intellectual property rights." Deng Fei, deputy general manager of Dehao Runda, said to "High-tech LED" that this time, Dehao Runda LED chips and LED lighting products have broken through the most stringent US and Japanese markets for LED patent protection, and are also a huge breakthrough for Chinese LED upstream manufacturers in the international market.
Deng Fei revealed that in order to expand the international LED lighting market and avoid patent disputes, the company's top management also deliberately visited Japan to visit international LED manufacturers such as Nichia and Toyota Synthetic. The relevant agreements with the above-mentioned international companies including purchasing the other party's chip products were signed, and the market was also divided.
"This is also the reason why the international LED giants agree that Dehao Runda chips enter the international market. As for the overseas LED lighting products, what kind of chips will be used, depending on the needs of customers, we also have some LED chips purchased by Philips lumileds. Deng Fei said.
However, Liang Bingwen, a researcher at the Suzhou Institute of Nanotechnology at the Chinese Academy of Sciences and chairman of Suzhou Najing Optoelectronics, still holds a conservative view on the successful breakthrough of the patent barriers in the international market by Dehao Runda LED chips. "If Chinese LED chip manufacturers want to enter the US-Japan market, they must obtain authorization from international LED manufacturers." Liang Bingwen pointed out that patent licensing is a very serious matter, must have legal documents, and must be registered in international patent-related organizations. "Business cooperation and patent authorization are completely different things, and it is impossible to mix them together."
Patent barrier
Liang Bingwen pointed out that patent authorization itself is an exchange of interests between companies. From commercial cooperation to patent authorization, a process is also needed. "It is estimated that Dehao Runda also hopes to strengthen communication with international LED manufacturers through business cooperation. Patent authorization paves the way."
For the same reason, domestic LED chip leader Sanan Optoelectronics (600703.SH) invested US$9 million in the US at the end of last year to establish a wholly-owned subsidiary in the United States. Sanan Optoelectronics said that the establishment of the US subsidiary is mainly to enhance the company's research and development strength, to facilitate the company to apply for local LED product patents, forming a self-technical protection barrier.
However, this move is generally regarded by the domestic LED industry, Sanan Optoelectronics is ready to seek the international LED manufacturers patent authorization, expand the international market signal.
Because, in the past 15 years, the global LED patent lawsuit has not disappeared, and the number of LED patent cases generated worldwide has reached 168. Last year, OSRAM, Cree, Nichia, Toyota Synthetic and Philips each reached an LED patent cross-licensing agreement. So far, the world's top five LED giants have basically formed a new patent crossover network.
On the contrary, the number of patents of Chinese LED companies is small. For example, Ruifeng Optoelectronics, Hongli Optoelectronics, Lehman Optoelectronics, Ganzhao Optoelectronics, Sanan Optoelectronics and Dehao Runda have a total of 707 LED patents in 2010 and only 77 invention patents. Dehao Runda, which owns 44 invention patents, mainly originated from the acquisition of a South Korean EPIVALLEY company.
Wang Donglei, Chairman of Dehao Runda, also said to "High-tech LED" that Dehao Runda's acquisition of South Korea's EPIVALLEY company is mainly for patents, with patented body protection, and Dehao Runda's LED application products may be sold. foreign market. However, Liang Bingwen pointed out that the patent of South Korea's EPIVALLEY company could not be separated from the original patent of the international LED giant, which was not enough to escort the international expansion of Dehao Runda LED chip.
"In the international market, sales must have patented body protection." Zhang Mingtai, product marketing director of Zhen Mingli (01868.HK), revealed that Ming Mingli had signed more than 1,000 patents with Philips in early March, and can use Philips to open all the products to the industry. LED-related LED light source and patented technology for various bulbs.
Zhang Zhitai pointed out that the patent license granted by Zhen Mingli is only white light, and does not involve the LED chip level. In other words, the true Mingli LED chip has not obtained the international market patent admission.
International order
From the above point of view, it is difficult to confirm whether the LED chip of Dehao Runda really breaks the patent barrier of the overseas market. However, it is a fact that Dehao Runda has received large orders from the US and Japan.
The announcement of Dehao Runda shows that Shing Image International Inc. of the United States has become the exclusive agent of Dehao Runda, which is responsible for providing Wal-Mart with LED lighting products from Dehao Runda and related after-sales services. Shing Image's products include 19 LED lighting products such as bulbs and spotlights, and promised no less than US$45 million (approximately 283 million yuan) for 18 months from June this year.
The Japanese Double Bird Company has had a five-year partnership with Dehao Runda, and has been purchasing small home appliances from Dehao Runda. The two-bird company and Dehao Runda agreed that the cooperation business volume will increase by 30%-40% in 2012, and the business volume in the next three years, including 2012, will reach US$45 million.
According to the announcement, Dehao Runda will support the company to expand its LED lighting business in residential and commercial areas, including LED desk lamps, bulbs, ceiling lamps, chandeliers and lamps. In addition, Dehao Runda is working with Double Bird to develop a new series of LED lighting products.
Deng Fei said that as the leading consumer brand in Japan, the existing LED lighting retail channel has become a good entry point for Dehao Runda to enter the Japanese market.
"If the overseas market has not yet expanded, it will pay the patent licensing fee first. It is a very uneconomical business for the Chinese LED chip companies that are short of money." An industry veteran pointed out that the patent licensing fees are not moving. Millions of dollars, if Dehao Runda first through the small household appliances channel, first obtain a certain overseas market sales and scale, and then seek patent authorization from the international LED giant, "it is also considered to be wool on the sheep."
Therefore, regardless of the LED lighting products that Dehao Runda is now exporting to overseas markets, whether to adopt Dehao Runda's own LED chips is not a problem in the short term. The key is whether Dehao Runda LED lighting products can form a certain scale in overseas markets. At that time, after obtaining the international LED giant patent license, it is not too late to replace the LED lighting products sold overseas with the LED chips of Dehao Runda.
Because Dehao Run has reached the MOCVD equipment (LED epitaxial wafer production equipment) of 48 units, 10 of which have been officially mass-produced, and the subsidiary Dalian Dehao Optoelectronics LED chip project is officially put into operation, and the huge production capacity needs to be stable. Downstream markets and estuaries. If Dehao Runda wins the patent license of the international LED giant, domestic downstream LED application manufacturers will naturally gather with Dehao Runda.
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