Rapid increase in shipments of inertial sensors

With the rapid increase in demand for smart phones and other products in the consumer market, the CAGR of shipments of inertial sensors in 2011-2016 will reach 18.6%, but the price of products will continue to decline. The market output CAGR will reach 16.6%, about 2.8 billion US dollars.

At the same time, more and more companies are beginning to integrate the functions of the sensor, which will gradually change the market ecology. Basic MEMS die manufacturing accounts for only a small part of the market growth. Regardless of the complexity of designing and manufacturing MEMS devices, the value of the function is no longer only from the germanium sensor. Estimated MEMS in 2011 The actual cost of the front-end manufacturing of the die is only 17% of the total output value of consumer-type and automotive inertial sensors of 2.6 billion U.S. dollars, while the production cost of application-specific integrated circuits (ASIC), packaging, inspection, and software is about 41%. %, representing the remaining 42% of gross profit, will be eaten by all the players in the value chain. As the size of the sensor gradually shrinks, the price also gradually declines, and the proportion of MEMS die in the overall cost will also decline. Conversely, the demand for packaging, testing, and software will be more complicated, and the relative value is likely to increase. .

With the gradual adoption of sensor elements in more mobile phones, the development of their application functions has also become more mature and widespread. The estimated demand will grow steadily and the output will also increase, but there are up to about 50 potential component suppliers. Competition will drive component prices down and offset the growth in output value.

At present, games, pedometers, and screens have been considered as essential functions of mobile phones. These functions must rely on accelerometers. Accelerometers now account for 37% of the mobile phone component market, and the market demand is still quite strong. However, with the active development of functional integration solutions, component prices will further decline. In 2011, the output value of consumer accelerometers increased by about 9% compared to 2010. %, but by 2016, the market development will be flat, with an estimated CAGR of only 0.7%.

Since 2010, Gyroscope has been used in Apple's popular products to promote the market prospects of the gyroscope. In 2011, the output value grew by as much as 39%, but CAGR is expected to reach 2016 as the market gradually becomes saturated and prices fall. 7.5%, mainly due to the fact that other mobile phone makers are different from Apple, they are also actively using gyroscopes. Currently, except for the Nook Tablet and the Kindle Fire, almost all of the tablet devices have been equipped with gyroscopes. However, the availability of the features has not yet occurred. The market first saw the use of a gyroscope-based interface.

At present, Android smart phones have been able to obtain information on gyroscopes through the Google operating system. For example, LG's Optimus Black smart phone is the first to use InvenSense's gyroscope as a tilt control interface, as long as it utilizes the side of the phone. A button can start the gyroscope function and perform diversified function operations with fingers and mobile phone tilting angles. In addition to grabbing market opportunities, this move also enables InvenSense's MEMS foundry supply chain to enter the huge mobile phone battlefield.

In addition to applications, the gyroscope can also be used to stabilize imaging and enhance the image quality of photography and video recording as the industry has increasingly stringent requirements on the quality of mobile phones. At present, there is even an image stabilization application for consumers. When playing a mobile game in a car, as long as the software is used, the influence of the vibration of the external environment can be reduced by the aid of a gyroscope, and the normal induction of various movements and directions of the mobile game can be maintained. The output value of stand-alone magnetometers for consumer use has also grown significantly. The growth rate in 2011 alone was as high as approximately 62%, but high prices will limit this growth rate. CAGR is expected to reach 11.1% by 2016.

The current market for magnetometers is a bit confusing, and many industry players claim that the mainstream AKM offers inaccurate techniques, but their technology can instead increase the accuracy from ±5° to ±1° or ±2° to meet the requirements of the next few years. Various application development needs. Composite Sensor Business Opportunities MEMS manufacturers are competing for key applications such as interface and navigation in the future. All need to integrate information from various sensors, and such integration can also reduce costs. Therefore, the composite sensor (Combo) Sensors will become the key to the future growth of the inertial sensor market.

Currently relying on inertial sensor-assisted mobile phone Global Positioning System (GPS), its positioning accuracy is the selling point of mobile phone sales, so it is estimated that by 2012, the market acceptance of composite sensors will gradually increase, the output value is also It will rise sharply and it is estimated that it will look up to 1 billion U.S. dollars in 2016. The combination of an accelerometer and a magnetometer will be the first to emerge as a composite sensor because the sensing information of the two can be complementary to each other, making the positioning and navigation information necessary for a smart phone more accurate. Four hundred million mobile phones have been equipped with both sensors. If they can be integrated into a single ASIC, cost and production time can be effectively reduced.

Recently, automotive sensor manufacturers have successfully developed an ASIC that combines two accelerometers and one gyroscope as a low-cost composite sensor to enhance electronic stability control. The combination of an accelerometer and a gyroscope seems to be another viable solution, and these two sensors are often used in combination, especially in the game and joystick control applications, Nintendo's handheld 3D (3D) game machine is used Accelerometers and gyroscopes control the tilt. Similarly, the current popular Internet TV in France also uses these two kinds of sensors as remote sensing.

However, the market development of this combination of composite sensors will be slow, mainly because gyroscopes are still not popular in mobile applications, and power consumption is also considered. For applications such as pedometers and video translation, only the accelerometer's sensing function can be achieved. If a composite sensor incorporating a gyroscope is used, much unnecessary power must be consumed, but Manufactured on the one hand, because both sensors are manufactured on similar MEMS processes, they can easily be integrated on the same die, and because the value of the gyroscope is higher, the current penetration rate is lower. For gyro makers it will be a great opportunity for expansion.

Improving the value-added of intelligent sensing system How to convert sensor information into practical functions is the key to creating system added value and capturing market opportunities.

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