[Source: "High-tech LED - Technology and Applications" February issue Tang Guirong]
The LED display market is in a state of flux, and the recent LED lighting order of nearly 50 million yuan can be described as the "life-saving straw" of Shenzhen Tongpu Technology Co., Ltd. (hereinafter referred to as "Tongpu Technology"), let this home Companies that have been in the LED display industry for seven years have ushered in a new turn.
Around 2005, like other companies, Tongpu Technology also digs the first barrel of gold in the field of LED display, and its turnover has increased rapidly. With the increase of enterprises, the industry competition is increasingly white.
The rise of LED lighting can be described as a timely rain, making the entire display industry eager to move. Pang Guiwei, chairman of Tongpu Technology, said in an exclusive interview with Gao Gong LED reporter that he has not heard of any LED display company that has not done LED lighting.
LED lighting is easy to do but not easy to sell. Most enterprises are like burying their heads and fluttering around. Zhang Xiaofei, CEO of Gaogong LED, said that many LED lighting manufacturers have done everything. When they see the bulbs are good, they all do bulbs. When there are some spotlights, they will do a lot of spotlights. Showroom. “The products are complete, but the inventory is piled up, and the business is still going on.â€
There are too many temptations in the market, and concentration is nothing more than the key to a company's breakthrough. Tongpu clearly realized the result of market temptation and blind investment. In 2012, Pang Guiwei changed the LED display guerrilla warfare to attack LED lighting. At the beginning of the year, this large order was obtained in Europe, which undoubtedly made Tongpu LED lighting industry a high-rise building. This year, Tongpu will focus on the production of ring lights and fluorescent tubes to attack the Japanese market.
LED display is difficult to grow
The LED display industry is relatively mature, and price wars are on the rise. Zhongshan Shanmu, general manager Shi Guoguang told the Gaogong LED reporter at the end of 2011 that the profit of LED display has bottomed out in recent years, and there is not much room for growth. "Based on the consideration of listing performance, many LED display companies have lowered product prices to increase sales." Pang Guiwei said the current market price war. According to Gaogong LED reporters, even after the IPO won the championship, listed companies have also thrown price bombs to lower prices with scale advantage. This is nothing more than a heavyweight for SMEs.
It is understood that in 2011, some listed companies took the lead in price wars, especially for non-listed companies led by bright colors. Last year, the price of the indoor display was 4 hairs, and the bright color reduced the price to 2.8 wool, or even 2.6 wool, and the normal price should be at least 3.6 wool. Under the pressure of prices this year, Tongpu has dropped to 3.5. One point, and at this time, some companies have sold 2 points at a point.
The price war in the LED display industry is so cruel, and the gross profit has plummeted to 20%, and the days of small and medium-sized enterprises are getting worse. According to the statistics of the High-tech LED Industry Research Institute, the gross profit of the low-end indoor display is about 15%, the net profit is 5%-8%; the outdoor LED display gross profit is about 20%, and the net profit is 6%-9%.
For more information, please refer to the February issue of "High-tech LED-Technology and Applications" magazine.
The LED display market is in a state of flux, and the recent LED lighting order of nearly 50 million yuan can be described as the "life-saving straw" of Shenzhen Tongpu Technology Co., Ltd. (hereinafter referred to as "Tongpu Technology"), let this home Companies that have been in the LED display industry for seven years have ushered in a new turn.
Around 2005, like other companies, Tongpu Technology also digs the first barrel of gold in the field of LED display, and its turnover has increased rapidly. With the increase of enterprises, the industry competition is increasingly white.
The rise of LED lighting can be described as a timely rain, making the entire display industry eager to move. Pang Guiwei, chairman of Tongpu Technology, said in an exclusive interview with Gao Gong LED reporter that he has not heard of any LED display company that has not done LED lighting.
LED lighting is easy to do but not easy to sell. Most enterprises are like burying their heads and fluttering around. Zhang Xiaofei, CEO of Gaogong LED, said that many LED lighting manufacturers have done everything. When they see the bulbs are good, they all do bulbs. When there are some spotlights, they will do a lot of spotlights. Showroom. “The products are complete, but the inventory is piled up, and the business is still going on.â€
There are too many temptations in the market, and concentration is nothing more than the key to a company's breakthrough. Tongpu clearly realized the result of market temptation and blind investment. In 2012, Pang Guiwei changed the LED display guerrilla warfare to attack LED lighting. At the beginning of the year, this large order was obtained in Europe, which undoubtedly made Tongpu LED lighting industry a high-rise building. This year, Tongpu will focus on the production of ring lights and fluorescent tubes to attack the Japanese market.
LED display is difficult to grow
The LED display industry is relatively mature, and price wars are on the rise. Zhongshan Shanmu, general manager Shi Guoguang told the Gaogong LED reporter at the end of 2011 that the profit of LED display has bottomed out in recent years, and there is not much room for growth. "Based on the consideration of listing performance, many LED display companies have lowered product prices to increase sales." Pang Guiwei said the current market price war. According to Gaogong LED reporters, even after the IPO won the championship, listed companies have also thrown price bombs to lower prices with scale advantage. This is nothing more than a heavyweight for SMEs.
It is understood that in 2011, some listed companies took the lead in price wars, especially for non-listed companies led by bright colors. Last year, the price of the indoor display was 4 hairs, and the bright color reduced the price to 2.8 wool, or even 2.6 wool, and the normal price should be at least 3.6 wool. Under the pressure of prices this year, Tongpu has dropped to 3.5. One point, and at this time, some companies have sold 2 points at a point.
The price war in the LED display industry is so cruel, and the gross profit has plummeted to 20%, and the days of small and medium-sized enterprises are getting worse. According to the statistics of the High-tech LED Industry Research Institute, the gross profit of the low-end indoor display is about 15%, the net profit is 5%-8%; the outdoor LED display gross profit is about 20%, and the net profit is 6%-9%.
For more information, please refer to the February issue of "High-tech LED-Technology and Applications" magazine.
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