The days when self-owned B-class and C-class cars had a strong presence are fading. Today, the market is dominated by joint-venture vehicles like the Honda Accord, Volkswagen Magotan, Passat, and Ford Mondeo. Among all the domestic brands, only one car has managed to stand firm in the B-class segment — Geely Borui. Although it hasn’t outperformed these models in sales, it remains a strong contender. Other independent brands struggle to make an impact in this competitive space due to various limitations. However, the most promising non-red flag entry in the B-class market is the Hongqi H5. Can the Hongqi H5 break the pattern and bring pride to the country? Let’s first take a closer look at the depth of the Geely Borui.
Geely Borui is a mid-to-large sedan with an executive-level body size. It measures 4,956 mm in length, 1,861 mm in width, and has a wheelbase of 2,850 mm. In terms of design, it bears a strong resemblance to the Volvo S60, as its designer was once the vice president of the Volvo Group, Peter Hobri. But unlike the S60, Borui is a long and stylish coupe that stretches nearly 5 meters — a unique feature among Chinese B-class sedans. The new car guide price ranges from 11.98 to 22.98 million yuan.
The exterior design of the new model features a "return-type" front grille with lens-style headlights on both sides. The willow-shaped grille on the front bumper adds a touch of elegance, while the circular fog lamps enhance its visual appeal. The side body lines are smooth and dynamic, giving the car a healthy and confident look. The taillights are sharp and distinctive, and the dual-side exhaust layout adds a sporty edge.
Inside, the Geely Borui offers a simple yet elegant interior. The center console features an 8-inch touch LCD screen, with the air conditioning vents and control buttons neatly arranged below. Despite the number of buttons, the layout is clear and user-friendly. Additionally, the car includes ambient lighting to create a luxurious atmosphere. The instrument panel is ergonomically designed, reflecting the Swedish brand’s emphasis on comfort and usability. From the dashboard to the center console, the steering column, and the central armrest, every element is perfectly positioned for both aesthetics and functionality.
In terms of features, the Borui comes standard with ABS + EBD, ESP electronic stability control, front dual airbags, an electronic handbrake, automatic parking, keyless entry, push-button start, dual-zone climate control, and rear air outlets. High-end models also include navigation systems, seat heating, electric adjustments, 360° panoramic view, power-adjustable rear seats, HUD head-up display, and adaptive cruise control.
Under the hood, Geely offers three gasoline engine options: 2.4L naturally aspirated, 1.8T turbocharged, and a 3.5L V6. The 1.8T produces 163 horsepower and 250 Nm of torque, while the 2.4L engine delivers 162 horsepower and 210 Nm. The 3.5L V6 is the most powerful, with 275 horsepower and 326 Nm of torque. All engines are paired with a 6-speed automatic manual transmission.
In summary, Geely Borui is often praised by netizens as the “most beautiful Chinese car.†Its rich configuration, strong performance, and relatively lower price compared to similar joint-venture models have helped it carve out a solid position in the B-class market. It's not just about looks — it's about substance and value.
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