Hanwang Liu Yingjian: Layout of Mobile Internet into the Main Battlefield

Whether or not to be a smart phone, Hanwang Technology Chairman Liu Yingjian is still considering, but Hanwang has already decided to launch two HPad tablet computers and Hanwang color electronic paper books on the Android platform at the CES2011 International Consumer Electronics Show.

Liu Yingjian said in an interview with the YORK.com reporter yesterday that “E-books, tablet PCs and smart phones will be the three core products that will carry mobile Internet. At present, Hanwang has launched electronic paper books and TouchPad tablet computers, as to whether or not to make smart phones, Need to continue to observe for some time."

Make a difference

Talking about the upcoming CES2011 HPad Tablet PC, Liu Yingjian has full confidence.

He said that compared to the TouchPad previously launched by the Hanvon, the upcoming 2 HPads will use the ARM-based processor and the open Android operating system, which will not only significantly increase battery life, but also be more affordable.

It is reported that HPad series products have built-in WiFi, Bluetooth and 3G modules, and built-in business card recognition, handwriting recognition, handwritten mail, document comments and many other business applications and Hanwang is building a Hanwang Book City client. In addition, HPad is also equipped with Hanwang proprietary software store, users can log on to download software applications.

According to Liu Yingjian, HPad has built in so many business functions and applications that its purpose is to make a difference. "HPad has a distinctive business character while satisfying entertainment. This is where HPad is featured."

For the color electronic paper book, the Hanwang is more determined than ever. According to statistics, in the first three quarters of 2010, Hanwang’s electronic paper books accounted for more than 70% of the market share of the domestic e-reader market, making it the top spot. In addition, the continuous enrichment of Hanwang's book users' breakthroughs in the millions of books and the resources of Hanwang Book City have laid a solid foundation for Hanwang's future development in the domestic market.

Liu Yingjian said that looking back at the development of the e-book market in 2010, it can be found that the market competition was very fierce last year. Dozens of terminal manufacturers have been killed, but only a few have finally made money. This shows that the characteristics of the product are very important. At the same time, we must do a good book city, content + terminal keep pace.

“The products launched by Hanwang in the history are all well-defined and distinctive, and they are the leaders in this field. The electronic paper book satisfies the needs of many users for reading anytime, anywhere and is also very clear.”

Vow to enter the main battlefield

“The funds were once a big problem, and they often felt that they were not strong enough enough to get into the main battlefield. However, the Hanwang has not been compared to the past. We have to fight hard with real swordsmanship.” Liu Yingjian said.

Although there was no specific disclosure of the direction of the “main battlefield”, after the IPO in March 2010, the mobile Internet industry with huge potential but intense competition has clearly become one of the main battlefields targeted by the Hanwang. This is based on the current product line layout of Hanwang. Can be verified.

While consolidating the advantages of the traditional e-book market, Hanwang is also constantly expanding its R&D team to make a difference in tablet computers and other fields. Liu Yingjian revealed that the Hanwang R&D team has rapidly expanded from more than 200 people to more than 800 people within a year or so. The division of labor is also very clear, and he is also the general manager of the R&D center.

Liu Yingjian stated that in 2011 the domestic e-book market will continue to maintain a high growth rate. E-book prices are expected to continue to decline, and users can obtain better products and services at lower prices. He believes that e-books will become highly popular digital products like MP3s in the future, because MP3s satisfy the needs of listening to music, and e-books are the demand for reading.

Hanwang's participation in CES was different from that in January 2010. At that time, the domestic e-book market was in the ascendant, but in the global scope other than the United States, the acceptance of e-books by users was still low, and many people were still on the sidelines. At this time, through continuous efforts and accumulation, Hanwang has become the No. 1 in the country and the second largest e-book brand in the world.

Liu Yingjian said that CES is a very good stage. Although the domestic e-book market has been heated up, e-books have only just emerged in Japan across the water. In addition to the North American e-book market has been firmly occupied by Amazon, the Middle East, South Asia and other regions have not yet rise to the wave of e-books, overseas markets still have a lot of market space waiting to open up.

For tablet PCs, Liu Yingjian believes that its market prospects are very good, but he does not expect to quickly increase the market share of Hanwang Tablet PCs in the short term, but concentrates on doing a good job of products and services, striving for differentiated competition and long-line fishing.