Samsung Electronics: The first brand of foreign white goods in 3 years

On March 20th, the day before the opening of Samsung Forum in 2012, Samsung's new white goods in 2012 were unveiled at the China Home Appliances Expo that opened on the same day. Cui Duzhe, vice president of Samsung Electronics, who came from South Korea specifically, Xie Hui, deputy general manager of Samsung (China) Investment Co., Ltd., and Hu Ziqiang, director of Samsung China Household Electrical Appliances Research Institute, accepted the Samsung home appliances and development strategy at the exhibition site. An interview with our reporter.

Xie Hui said that Samsung's vision for living appliances is to become China's top home appliance manufacturer and lifestyle solution provider. Samsung hopes to become the first brand of foreign white goods in the Chinese market within three years.

According to reports, Samsung further enriched the product line of refrigerators in 2012. The products include two-door, three-door, door-to-door and multi-door refrigerators. The core values ​​of Samsung's refrigerators include four aspects: fresh as ever (freshness preservation technology), space efficiency (pursuit of space maximization), energy saving (intelligent inverter compressor), and exquisite design (new technology for door body design).

Among them, Xie Hui specially introduced Samsung's unique Samsung fresh-keeping technology - Twin cooling plus technology. This technology uses two sets of refrigeration systems, which can independently and precisely control the temperature and deliver pure cooling air flow to the refrigerated and frozen space respectively, which can optimize humidity and prevent odor. Changing greenhouses can adjust the temperature according to the stored food, creating an environment conducive to storing various types of food.

Hu Ziqiang said that this technology is separated from the circulatory system due to the use of heated radiant cooling, thus ensuring the temperature of the radiant cooling plate (to ensure humidity) without increasing the energy consumption of the refrigerator. In fact, this is an energy-saving preservation technology.

According to reports, the Samsung refrigerator uses the smart Eco system to sense the time and number of refrigerator door switches through nine sensors, and automatically controls the refrigerator operation mode to provide the most suitable temperature and humidity for food preservation, saving energy by 10%. In addition, the use of intelligent frequency conversion energy-saving technology, can further save 20%. In addition, many Samsung refrigerators use vacuum heat insulation panels, which maximize the use of space while saving energy.

In 2012, Bubble Net was still an important keyword for Samsung washing machines. According to reports, bubble net technology can not only make clothes cleaner cleaner, but also save at least 20% of the washing time. The excellent product performance brought by "Bubble Net" technology has enabled Samsung's washing machine market share to increase rapidly. Samsung plans to further strengthen the application and promotion of this technology and ensure Samsung's washing machine to become the first brand of foreign washing machines.

Samsung's washing machine product line in 2012 includes washing and drying machines, drum washing machines and fully automatic washing machines. For washing machines, the core value Samsung is pursuing is time saving, cleanliness (bubble net technology), ultra-thin body design (small body, large capacity), smart inverter technology (smart inverter motor) and stylish design (LCD color and Luxury titanium crystal silver appearance). At the exhibition site, the reporter saw an 8kg Samsung bubble drum washing machine with a thickness of only 45cm. Samsung firmly believes that the Chinese market will also be the same as South Korea, and the market for large-capacity washing machines will further expand. It is reported that Samsung will launch a fully automatic washing machine with a capacity of 15 kg and a 17 kg drum washing machine in April. The reporter saw a 13kg large-capacity fully automatic washing machine at the Samsung booth. As a result of the "shake the net" technology, Samsung large-capacity fully automatic pulsator washing machine completely solves the problem of the clothing washing of the pulsator washing machine.

The reporter noted that Samsung has placed special emphasis on the design of consumer demand. For smart home appliances, Cui Duzhe said that at present, some smart home appliances are only the intelligence of developers rather than the intelligence of users. He said: "We need to consider the user's thinking in the development. We need to understand the user's culture, because they are using these things." According to reports, Samsung in the development of the Chinese market, the product will be targeted specifically for Chinese consumers Demand for market development, such as ultra-thin refrigerator design, concealed decorative handles and so on.

According to Xie Hui, Samsung is the first brand in the high-end market for foreign investment, regardless of the refrigerator or the washing machine. He believes: "From the overall market, Samsung is still a challenge brand. To achieve the goal of the first brand of foreign investment, we still need to work hard. The potential of the tertiary market will be huge, and Samsung will do more work in this market."

This is the first time Samsung Electronics has participated in the China Household Appliances Expo. “After understanding, we are very interested in this exhibition. It's just that this exhibition coincides with the time of our Samsung Forum, so it was a bit hesitant, but in the end it decided to attend.” Xie Hui told reporters that although the opening was only one day, it felt very Not bad. "This time only brings white goods such as refrigerators and washing machines. The next time it should bring Samsung TVs and other consumer electronics products across the board," he said.