The bankruptcy protection of the century-old Kodak company has provided a reference for the strategic transformation of multinational companies. Recently, in the signing ceremony of the world-renowned light-emitting diode (LED) lighting company Jin Liuming Optoelectronics and Japan Sharp strategic cooperation, Zhang Yufeng, secretary general of Guangdong Lighting Association, said that although many traditional lighting companies have the advantages of funds, channels and brands, they are LED The lighting industry is still relatively conservative and does not want to change its life. This has reserved a broad space for development for professional LED lighting companies such as Jin Liuming. If traditional manufacturers can't change their lives, then they need the leaders of emerging industries to lead such a revolution.
The TV industry faces å°´å°¬
In the past year, the 100-year-old Philips has suffered the biggest loss in 10 years, and Philips has a strategic choice, which is to withdraw from the TV business. In 2008, Philips also claimed to be the world's largest LCD TV manufacturer.
In 2012, Sharp coincided with the 100th anniversary. On February 1, Sharp announced that its net loss may reach approximately US$3.8 billion in the fiscal year ending March 31, 2011, which will be the lowest level since the company was founded in 1912. . How does Sharp transform?
Sharp is the father of LCD, and with the LCD TV began its second spring, it became synonymous with the world's first-class color TV companies and LCD. Sharp has deployed a number of LCD panel production lines in Kameyama and Gifu in Japan, and Sharp's Kameyama Screen is well-known in China. In the past year, the global financial crisis has led to weak demand for LCD TVs, resulting in oversupply of LCD panels, LCD panel prices have fallen sharply, and losses have affected the entire panel industry, and Sharp has not been spared.
Sharp LCD production cuts, Philips exit, after the TV industry, where is the next station?
TV's next stop LED lighting
In a statement, Philips said that the company will continue its business restructuring in 2012, while investing in the factory to improve efficiency, and the resulting costs put pressure on its performance.
However, in this worst performance, it also saw its future strategic shift and new vitality. Philips lighting equipment and healthcare business grew by 6% and 5% respectively, and Philips' revenue last year increased by 4%. At the end of 2011, Philips China Investment Co., Ltd. signed a strategic cooperation agreement with the Chengdu Municipal People's Government, and announced that it will invest 25 million euros in the Chengdu High-tech Zone to build LED professional lighting projects.
Sharp also announced that LED lighting is one of Sharp's most important strategic industries. Sharpe, director of the Sharp Lighting Division, said that from the 1950s, Sharp began research and development of LED products. Sharp has played a role as a pioneer in various new industries, as one of the first companies to apply LED technology to LCD TVs, and to further apply LED chip technology to high-power white light.
Zhang Yufeng, secretary general of the Guangdong Provincial Lighting Association, has seen many lighting projects and communicated with many lighting designers. It is generally believed that lighting design is the first to pursue lighting effects, followed by cost and energy saving factors. If the desired lighting effect is not achieved, the LED light source will never enter the designer's choice.
Sharp's LED lighting product development route, depending on the application site, focuses on the following design directions, such as emphasizing light uniformity, improving light use efficiency, high color rendering, and lower power consumption, among which LED illumination is uniform. Sexual performance is based on the design concept of flat panel TV backlight module.
Zhang Yufeng said that LED lighting will rise rapidly in the next three years and will be widely used from indoor to outdoor. The application of Sharp high-power chip, using the light source of Jin Luming's patented lens, the outstanding features of "light source anti-glare, soft light, natural light color", achieve almost the same brightness and natural light distribution of halogen lamps.
There are currently many manufacturers extending from the flat panel TV product line to LED lighting. Therefore, LED lighting manufacturers are becoming more and more obvious towards group management. However, the biggest difference between Sharp and other flat-panel TV manufacturers is that the latter still focuses on backlight development, such as Samsung Group; Sharp is a company with relatively complete LED backlight and lighting development.
It is reported that Sharp LED Division adopts consistent production methods, covering the most upstream LED chips to the most downstream LED terminal applications. Japan's latest analysis of LED lighting related patents shows that Sharp ranks first in the field of "patent comprehensive strength" in this field, subverting Nichia Chemical, which once monopolized the market, and has surpassed the traditional strong lighting brands such as Philips. [The author of this article is from the International Business Daily Wang Liuming ]
Bluetooth Active Noise Canceling Headphones
Active noise canceling headphones
SHENZHEN YINZHIGUAN DIGITAL TECHNOLOGY CO.,LTD , http://www.yzgmusiccrown.com