When Li Dongsheng, chairman and CEO of TCL Group, accepted an interview with the “First Financial Daily†yesterday, he said that Japanese electronics companies’ collective losses have brought opportunities for Chinese companies. In addition, the transition from the electronics industry to smart color TVs and smart phones has also brought tremendous market opportunities and innovation. TCL Group will seize these opportunities and strive to exceed 100 billion yuan in sales revenue in the next three years.
According to the 2011 annual report released yesterday by the TCL Group, the company’s sales revenue last year reached 60.834 billion yuan, a year-on-year increase of 17.28%; of which, TCL Multimedia's sales revenue was 27.252 billion yuan, an increase of 16.19%; TCL Communications' sales revenue was 8.813 billion yuan. , a year-on-year increase of 16.35%.
Seizing space for Japanese companies to withdraw early this month, Panasonic, Sony, Sharp several major Japanese electronics giants have announced large losses in fiscal 2011, Hitachi, Toshiba's profits also fell year-on-year. In order to turn a profit, Japanese companies have "slimmed down" the color TV business: Panasonic retained only one plasma factory, Sony withdrew from its joint venture with Samsung, and sharply reduced Sharp LCD panel production by 50%. Sony, Sharp, Hitachi and others have all increased the proportion of outsourced production of color TV sets.
Last year TCL sold more than 10 million flat-panel TVs, ranking seventh in global TV sales, behind Samsung, LG, Sony, Toshiba, Panasonic, and Sharp. This year, TCL will target color TV sales at 13.8 million units, which is expected to increase by 27.1% from 2011.
Li Dongsheng said that the South Korean companies Samsung and LG have a high share of the global color TV industry, with little room for growth. Japanese companies are a bit like European and American companies 20 years ago. Due to the economic structure of Japan, the overall competitiveness has weakened. This gives Chinese companies opportunities. In the field of mobile phones, Philips and Siemens have withdrawn, and Motorola is shrinking.
Therefore, this year, TCL has placed its growth rate and sales scale at the top of its business strategy. Li Dongsheng said that with the opportunity of structural adjustment and industry restructuring of the global electronics industry, TCL will maintain a rapid growth rate and “hope to cut more cakeâ€. At the same time, product innovation and management innovation are needed because the entire electronics industry is transforming into an intelligent one.
Taking advantage of business opportunities in the smart era This year, IT giants such as Apple, Google, and Lenovo will all launch new televisions, and smart waves will come. Li Dongsheng said that this is an opportunity and a challenge for TCL. IT technologies such as smart Internet and cloud computing will bring new applications and market expansion to TV sets and mobile phones. The capacity of the US color TV market has increased from the previous 30 million units to 40 million units. After the color TV is transformed to intelligent, the market capacity of China's color TVs will also increase from more than 40 million units to more than 90 million units.
"Of course, the challenge is also great." Li Dongsheng said that TCL Multimedia (01070.HK) and TCL Communication (02618.HK) will strengthen collaboration. They have jointly established a smart terminal technology innovation committee to seek technological breakthroughs in the next generation of smart terminals. .
TCL has not set clear goals for mobile phone sales this year, focusing on the transition to smart phones. Li Dongsheng disclosed that since the second quarter of this year, shipments of TCL smart phones will increase. Currently, TCL is working with China Unicom (microblogging) to develop "Wo Phones."
TCL TV will also focus on smart TVs and 3D TVs this year to further increase gross margins. Intelligentization of color TV not only brings increase in sales, but also creates new market opportunities. At present, TCL has cooperated with Changhong to establish Huaneng Company to jointly build a content access platform for smart TVs. TCL also joined hands with Hisense, Changhong, etc. to establish the China Smart TV Industry Alliance ("Zhongzhi Link"), hoping to formulate a unified industry standard for China's smart TV.
This year, the 4.5-generation OLED pilot line was launched. At the end of last year, 55% of TCL Holdings' Huaxing Optoelectronics 8.5-generation LCD panel project was mass-produced, with a production capacity of 18,000 units per month. Huaxing plans to further expand its production capacity to 100,000 tablets/month this year, and the yield rate will reach 92%, becoming the new growth point for TCL. Li Dongsheng predicts that in the second half of this year or next year, the supply and demand of the global panel industry will tend to balance, and panel prices are expected to stabilize in the future.
As Samsung and LG are accelerating the transition to OLED, Huaxing will launch a 4.5-generation OLED pilot line this year. However, Li Dongsheng believes that OLEDs will not be able to replace TFT-LCDs in flat-panel TVs in the next 8 to 10 years.
White goods are another growth point. Last year, sales of TCL's home appliance business increased by nearly 60% year-on-year to RMB 6.5 billion. Li Dongsheng said that this year TCL will increase investment in inverter air conditioners and strive to create an economic scale for the air-conditioning industry.
Li Dongsheng disclosed that TCL’s “TCL Ace Storeâ€, which cooperates with home appliances and multimedia, mainly focuses on three or four markets. This year it will increase from last year’s 800 to 3,000; TCL smart phones and flat-screen TV cooperation “TCL store†this year It will increase from 600 last year to 1,000; TCL will also build 20 experience stores in Suning's chain stores.
After seven years of “digestion†of the two major international M&A projects, TCL’s international business has now entered a healthy orbit. Li Dongsheng said that last year, TCL mobile phone business operating profit of about 800 million yuan mainly came from overseas, overseas business contributed half of the profits for the TCL Group last year; TCL color TV's overseas business lost 70 million Hong Kong dollars last year, more than the loss of 300 million Hong Kong dollars last year Improvements are expected this year to break even. "TCL insists on unwavering internationalization. The business of emerging markets and independent brands is the growth point," said Li Dongsheng.
According to the 2011 annual report released yesterday by the TCL Group, the company’s sales revenue last year reached 60.834 billion yuan, a year-on-year increase of 17.28%; of which, TCL Multimedia's sales revenue was 27.252 billion yuan, an increase of 16.19%; TCL Communications' sales revenue was 8.813 billion yuan. , a year-on-year increase of 16.35%.
Seizing space for Japanese companies to withdraw early this month, Panasonic, Sony, Sharp several major Japanese electronics giants have announced large losses in fiscal 2011, Hitachi, Toshiba's profits also fell year-on-year. In order to turn a profit, Japanese companies have "slimmed down" the color TV business: Panasonic retained only one plasma factory, Sony withdrew from its joint venture with Samsung, and sharply reduced Sharp LCD panel production by 50%. Sony, Sharp, Hitachi and others have all increased the proportion of outsourced production of color TV sets.
Last year TCL sold more than 10 million flat-panel TVs, ranking seventh in global TV sales, behind Samsung, LG, Sony, Toshiba, Panasonic, and Sharp. This year, TCL will target color TV sales at 13.8 million units, which is expected to increase by 27.1% from 2011.
Li Dongsheng said that the South Korean companies Samsung and LG have a high share of the global color TV industry, with little room for growth. Japanese companies are a bit like European and American companies 20 years ago. Due to the economic structure of Japan, the overall competitiveness has weakened. This gives Chinese companies opportunities. In the field of mobile phones, Philips and Siemens have withdrawn, and Motorola is shrinking.
Therefore, this year, TCL has placed its growth rate and sales scale at the top of its business strategy. Li Dongsheng said that with the opportunity of structural adjustment and industry restructuring of the global electronics industry, TCL will maintain a rapid growth rate and “hope to cut more cakeâ€. At the same time, product innovation and management innovation are needed because the entire electronics industry is transforming into an intelligent one.
Taking advantage of business opportunities in the smart era This year, IT giants such as Apple, Google, and Lenovo will all launch new televisions, and smart waves will come. Li Dongsheng said that this is an opportunity and a challenge for TCL. IT technologies such as smart Internet and cloud computing will bring new applications and market expansion to TV sets and mobile phones. The capacity of the US color TV market has increased from the previous 30 million units to 40 million units. After the color TV is transformed to intelligent, the market capacity of China's color TVs will also increase from more than 40 million units to more than 90 million units.
"Of course, the challenge is also great." Li Dongsheng said that TCL Multimedia (01070.HK) and TCL Communication (02618.HK) will strengthen collaboration. They have jointly established a smart terminal technology innovation committee to seek technological breakthroughs in the next generation of smart terminals. .
TCL has not set clear goals for mobile phone sales this year, focusing on the transition to smart phones. Li Dongsheng disclosed that since the second quarter of this year, shipments of TCL smart phones will increase. Currently, TCL is working with China Unicom (microblogging) to develop "Wo Phones."
TCL TV will also focus on smart TVs and 3D TVs this year to further increase gross margins. Intelligentization of color TV not only brings increase in sales, but also creates new market opportunities. At present, TCL has cooperated with Changhong to establish Huaneng Company to jointly build a content access platform for smart TVs. TCL also joined hands with Hisense, Changhong, etc. to establish the China Smart TV Industry Alliance ("Zhongzhi Link"), hoping to formulate a unified industry standard for China's smart TV.
This year, the 4.5-generation OLED pilot line was launched. At the end of last year, 55% of TCL Holdings' Huaxing Optoelectronics 8.5-generation LCD panel project was mass-produced, with a production capacity of 18,000 units per month. Huaxing plans to further expand its production capacity to 100,000 tablets/month this year, and the yield rate will reach 92%, becoming the new growth point for TCL. Li Dongsheng predicts that in the second half of this year or next year, the supply and demand of the global panel industry will tend to balance, and panel prices are expected to stabilize in the future.
As Samsung and LG are accelerating the transition to OLED, Huaxing will launch a 4.5-generation OLED pilot line this year. However, Li Dongsheng believes that OLEDs will not be able to replace TFT-LCDs in flat-panel TVs in the next 8 to 10 years.
White goods are another growth point. Last year, sales of TCL's home appliance business increased by nearly 60% year-on-year to RMB 6.5 billion. Li Dongsheng said that this year TCL will increase investment in inverter air conditioners and strive to create an economic scale for the air-conditioning industry.
Li Dongsheng disclosed that TCL’s “TCL Ace Storeâ€, which cooperates with home appliances and multimedia, mainly focuses on three or four markets. This year it will increase from last year’s 800 to 3,000; TCL smart phones and flat-screen TV cooperation “TCL store†this year It will increase from 600 last year to 1,000; TCL will also build 20 experience stores in Suning's chain stores.
After seven years of “digestion†of the two major international M&A projects, TCL’s international business has now entered a healthy orbit. Li Dongsheng said that last year, TCL mobile phone business operating profit of about 800 million yuan mainly came from overseas, overseas business contributed half of the profits for the TCL Group last year; TCL color TV's overseas business lost 70 million Hong Kong dollars last year, more than the loss of 300 million Hong Kong dollars last year Improvements are expected this year to break even. "TCL insists on unwavering internationalization. The business of emerging markets and independent brands is the growth point," said Li Dongsheng.
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