Zhou Houjian: The development of smart TV requires extensive participation of Internet companies

At the 2012 China (Shenzhen) IT Leaders Summit held in 2012, Zhou Houjian, chairman of Hisense Group, spoke about the dilemma of fast growth and low open rates in the smart TV market, stating clearly that in the spring of smart TVs, Internet companies must have extensive participation. The value-added application of smart TV is undoubtedly a blue ocean that is rushing to the imagination. It must be an Internet company with vision and foresight ability to seize the “opportunity”.

Zhou Houjian said that although Hisense has not been a single home appliance identity, he attended the summit for the second time and he came from a “learning” attitude – accepting the baptism and infection of IT industry innovation.

The theme of this summit is "Response in a Changing Situation". Zhou Houjian said that the television industry is truly facing unprecedented changes. "Currently, smart TVs have grown geometrically, and their video applications and value-added services have presented the prospect of 'Blue Ocean', and 'TV' has become a reality as family smart centers. Competition around the living room will become a new battlefield for business warfare after the mobile Internet. The ecological chain formed by smart TV will really enable the industry to grow rapidly in revenue scale. "Being the king of television in the family must rely on mobile networks and cloud technology."

It is reported that the low overall connection rate of smart TVs is a common problem faced by domestic and foreign markets. Hisense’s newly listed smart TV connection rate is only over 60%, which is the highest in the industry. Zhou Houjian stated that, to be exact, applications that are ported from mobile phone Android applications to TVs are currently experiencing poor experience. Changing this status requires the extensive participation of the company itself and forward-thinking IT Internet companies. The mastery of IT technology, gene innovation and variation, and insight into human nature will be the decisive force for TV companies to “regenerate” in this variation.

He finally revealed that Hisense TV has been the No. 1 sales nationwide for eight consecutive years, accumulating more than 80 million user stocks. This is a “virgin land” that needs to be cleared up. In order to compete for the user experience first and enhance the "intelligence" difference, Hisense plans to cooperate with all aspiring Internet companies with an open mind (open backend) to absorb innovative value-added services. At the same time, the “Looking for smart TV applications” campaign will be launched at a high level throughout the country.